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GRI Marketing – Real estate technology  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Section 1: Internet technology-pg. 3 We are always hooked up, tapped in and looking online.
The Internet-pg. 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Domain names-pg. 4 ,[object Object],[object Object],[object Object]
Domain registering-pg. 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NAR domain guidelines-pg. 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search engines-pg. 5 ,[object Object],[object Object],[object Object],[object Object]
How search engines work-pg. 5 ,[object Object],[object Object],[object Object]
Spiders and Web crawlers-pg.5 ,[object Object],[object Object]
Search engine optimization-pg. 5 ,[object Object],[object Object],[object Object]
Search engine optimization-pg. 5 & 6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selecting keywords-pg. 6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What works-pg. 7 ,[object Object],[object Object],[object Object]
Analyze what works-pg. 7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site submission-pg. 7 ,[object Object],[object Object],[object Object]
What to avoid-pg. 7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail marketing-pg. 8 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Autoresponders-pg. 8  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other traffic drivers-pg. 8 ,[object Object],[object Object],[object Object],[object Object]
Useful and current content-pg. 8 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Handling Internet leads-pg. 9 ,[object Object],[object Object],[object Object]
Hierarchy of leads-pg. 9 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common threads in ranking-pg.9 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create a positive online experience-10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networking-11 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging-11  ,[object Object],[object Object],[object Object]
Blogging-11  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging  ,[object Object],[object Object],[object Object],[object Object]
Blogging tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Section 2: Internet resources –pg. 14 We’ll explore sites and resources for you to use that will help you in your practice. Tip: Don’t forget the free marketing fliers on www.texasrealtors.com
Internet Resources Group Breakout: Look at websites that Amy gives you in group Analyze, do you use in your business, how?, easy of navigation…..
Section 3: Global positioning systems-15  Are we there yet?
Global positioning systems-15 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global positioning systems-15 & 16 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Section 4: ZipForm-16
ZipForm-16 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ZipForm Online ,[object Object],[object Object],[object Object],[object Object],[object Object]
ZipForm Online account home page
Create a transaction
Adding forms with the form manager
The cover sheet-19 The coversheet autofills in the fields throughout the rest of your forms
Using dropdown menus-20
Cover sheet with Form Manager view-21
Search feature-21
ZipForm Online toolbar-22
Clause manager-23 Clause Editor F8 to enter commonly used special provisions or phrases
Transaction header for template Use templates for listings, buyers , renters, etc.
PDF conversion-pg.24  Tip: You can send an email as a .pdf & you don’t need Outlook installed
ZipForm Online-pg 25 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Support-pg 26 ,[object Object],[object Object],[object Object],[object Object]
Section 5: Listing presentations
Three components-pg. 39 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information about your services-40 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listing presentations-26 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic presentations-27 ,[object Object]
Information about home and neighborhood - 27 ,[object Object],[object Object],[object Object],[object Object]
Information about home-27 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listing presentation-27 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your presentation-29 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forms to include-29 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Face-to-face presentations-30 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IBS form-30 ,[object Object],[object Object],[object Object]
Keys for success-30 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys for success-30 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting up-31 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Staging tips-31 ,[object Object],[object Object],[object Object],[object Object]
Group discussion ,[object Object],[object Object]
Final thoughts-32  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts-32 ,[object Object],[object Object]
Section 6:  Contact-management software The best Contact Management software is the one that you will use!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Concentrate on keeping customers for life.
CRM software-32 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Higher production levels come from-33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Software selection-33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Points to consider-33 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Must-have features-33 & 34 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM- 47 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generic programs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Real estate specific programs-49  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generic programs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Real estate add-ons ,[object Object],[object Object],[object Object]
Top Producer 7i-35 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Drip e-mail campaigns-36 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outlook as a CRM-36 & 37 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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G R I Marketing Internet Technology

Hinweis der Redaktion

  1. You can check out a site by selecting View >Source from the toolbar
  2. You may want to show the class how to post a video to YouTube
  3. The goal is for you to review and peruse different Web site resources online. You can pick your favorites, or ask the class what they’re interested in. Some examples are in your book, but there are many that could be added to the list. Ask the class specifically what sites they use for marketing resources and ideas.
  4. The goal is for you to review and peruse different Web site resources online. You can pick your favorites, or ask the class what they’re interested in. Some examples are in your book, but there are many that could be added to the list. Ask the class specifically what sites they use for marketing resources and ideas.
  5. We’ll review several main features of ZF Online. Screen shots follow on the next several slides. Or, you can actually go into your ZFO account and review some of the features with the students.
  6. Using Zipform Desktop A user guide developed by the Texas Association of REALTORS® www.TexasRealtors.com To begin, click add (create) and enter preliminary info about the transaction
  7. The group of forms used for a particular buyer, seller or property Name transaction for easy reference, such as by client and street name
  8. After you add a new transaction, you’ll be asked to add forms to the transaction
  9. We encourage you to use this in every transaction. It will auto-populate data throughout the transaction. You can use the F5 key to auto-populate. As you enter information, ZF builds a database and adds information to drop-down menus for you to access. Always save after entering info about the cover sheet or the transaction
  10. When you open the transaction, click the show/hide form manager button. The form manager allows you to navigate or add forms.
  11. Allows you to add different categories and titles of clauses
  12. Create templates for commonly used transactions, for example, a residential listing template When you start a new transaction, this template will appear in the drop-down menu
  13. A great way to electronically conclude and store your transaction
  14. Outlook can be a very effective CRM, and since it comes with most PCs, it’s free. Outlook features are detailed in the book. Go to your Outlook inbox and review the features listed above and in the book (screen shots) with students.