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Advanced Social
Media
    @amyoutloud
Amy Smythe Harris
       • Broker Associates, GRI, CRS, E-Pro,
         GREEN,SFR, TRLP
       • HAR & TAR Instructor/Train the Trainer-6
         years
       • HAR Director 2009 & 2011
       • NextGen Advisory Group
       • TAR Professional Development &
         Professional Standards 2009 & Technology
         for 2010
       • TAR Technology Chair for 2011
       • NAR Communications Committee for 2010
         & 2011
       • NAR YPN 2010
       • WCR Montgomery Co. Tech. Chair
Marketing Plan
It’s Time to Update

•   Get a graphic designer
•   Use namechk.com
•   Shift into Social Media mentality
•   What is your niche/passion?
Re-Branding Yourself
• Get new headshots done that are casual
• Use a company to develop your look
  – dina@creativethunder.comor elance.com
• Get your own email
• Buy a domain for your blog –if keeping
  blog separate from static site
• Research your Brand Name- Make your
  domain match your twitter handle &
  facebook fan page
Photos




Get NEW Photos
Photos




Casual is OK!
Start the Social Media
             Campaign
•   Facebook
•   Facebook Biz Pages
•   FB Ads
•   Twitter
•   Blog
•   QR codes
Start the Social Media
             Campaign
•   Youtube Channel- Bio Video of you
•   Yelp
•   Foursquare
•   Linkedin
•   Plus many more!!!
Set up Google Alerts
• Go to google.com/alerts
• Sign in with a designated gmail account
• Set up google alerts for keywords
  – Your name
  – Twitter handle
  – Listing addresses
  – Homes in Harlingen
Facebook Profile
             (personal)
•   Add Applications – like Birthday Calendar
•   Video Bday greetings
•   Post good content
•   Use lists
•   Add your member video
•   Make Group for Farming
•   Other Amy Tips
Facebook Profile Pages
         (personal)
• Get your vanity name(username)
• Put your vanity name on everything-email
  signature, business cards, etc.
• Start asking people to join you on FB
• Download app on your phone for Time
  Management
• Privacy Settings
Facebook Biz Pages
            (fan/pages)
•   Think about Biz page name
•   Add Tabs- Tabfusion (youtube)
•   Video Bday greetings
•   Post good biz content
•   Add video from community
•   Must have 25 fans to create vanity name
•   Business use- watch Terms of Service
•   Add Applications
Facebook Marketplace
• Facebook.com/marketplace
• Add listings here-under Real estate
• Also, offer to put some of your clients odd
  & ends here to help them sell it
Why Wordpress.com?
•   Free
•   Buy domain then re-direct
•   Host on hostgator.com
•   Add askimet
•   Add AllinoneSEO plug in
•   Add those google alerts key words
•   Time Manage
•   Great SEO
Wordpress Sites

• www.phoenixrealestateguy.com/
• http://clarkcountyrealestateguide.com/
• http://www.augustagaliving.com/
Wordpress resources
•   Mashable.com
•   Techsavvyagent.com
•   Real-techguy.com
•   Wordpress for Dummies book
•   Wordpress blogs
•   Thesis for themes
Twitter What?
•   Pick your handle wisely
•   Create lists
•   Create multiple accounts
•   Use Tweetdeck, Echofon, Tweetie,Hootsuite
•   Download app for your smartphone
•   Save searches
•   Create a background that matches your
    brand
Twitter Resources
•   Tweetspinner
•   Twittercounter
•   Usequitter
•   Tweetvideo
•   Tweetphoto, Twitpics
•   Learn to make tinyurl,bit.ly,ow.ly
•   Link twitter acct- Pro’s/Con’s
Linked In
• Get profile done
• Join Discussion Groups
• Start Discussion Groups
QR Codes
• Listings
• Mobile sites
• Scan to contact
QR Codes
• Mobilecardcast.com
• Toor.me
• Clickbrix.com
Youtube Channel
•   Get your Youtube Channel
•   Market on Signs/Blog/Signature
•   Add your listing videos
•   Add your Profile video
•   Mark favorite videos into your Youtube
    Channel
Videos to Market YOU
•   Video for blogging-vimeo.com
•   Video email using eyejot.com
•   Skype or Facetime
•   Video biz card
•   Ustream/Qik
Time Management
RSS Feeds
• Look for orange icon on toolbar
• Subscribe to feeds
• Let content come to you
Content Sites
•   Mashable.com
•   Google Reader to read your RSS feeds
•   Realtor.org
•   Texasrealestate.com
•   HGTV.com
•   Local Newspapers onlne
•   Digg.com or Kurtesy
•   Drudge
•   Houselogic.com
Content Sites
• Animoto.com
• WSJ
• Blog from your passion
Amy’s SM Go-To Sites
•   Hootsuite.com
•   Socialoomph.com
•   Socialmadesimple.com
•   Roost.com
Amy’s SM Road Map
        Mycoachamy.com
Q&A Time
facebook.com/amysmytheharris

@amyoutloud

Slideshare.net/amysharris

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Advanced social media harlingen full slide

  • 1. Advanced Social Media @amyoutloud
  • 2. Amy Smythe Harris • Broker Associates, GRI, CRS, E-Pro, GREEN,SFR, TRLP • HAR & TAR Instructor/Train the Trainer-6 years • HAR Director 2009 & 2011 • NextGen Advisory Group • TAR Professional Development & Professional Standards 2009 & Technology for 2010 • TAR Technology Chair for 2011 • NAR Communications Committee for 2010 & 2011 • NAR YPN 2010 • WCR Montgomery Co. Tech. Chair
  • 4. It’s Time to Update • Get a graphic designer • Use namechk.com • Shift into Social Media mentality • What is your niche/passion?
  • 5. Re-Branding Yourself • Get new headshots done that are casual • Use a company to develop your look – dina@creativethunder.comor elance.com • Get your own email • Buy a domain for your blog –if keeping blog separate from static site • Research your Brand Name- Make your domain match your twitter handle & facebook fan page
  • 8. Start the Social Media Campaign • Facebook • Facebook Biz Pages • FB Ads • Twitter • Blog • QR codes
  • 9. Start the Social Media Campaign • Youtube Channel- Bio Video of you • Yelp • Foursquare • Linkedin • Plus many more!!!
  • 10. Set up Google Alerts • Go to google.com/alerts • Sign in with a designated gmail account • Set up google alerts for keywords – Your name – Twitter handle – Listing addresses – Homes in Harlingen
  • 11. Facebook Profile (personal) • Add Applications – like Birthday Calendar • Video Bday greetings • Post good content • Use lists • Add your member video • Make Group for Farming • Other Amy Tips
  • 12. Facebook Profile Pages (personal) • Get your vanity name(username) • Put your vanity name on everything-email signature, business cards, etc. • Start asking people to join you on FB • Download app on your phone for Time Management • Privacy Settings
  • 13. Facebook Biz Pages (fan/pages) • Think about Biz page name • Add Tabs- Tabfusion (youtube) • Video Bday greetings • Post good biz content • Add video from community • Must have 25 fans to create vanity name • Business use- watch Terms of Service • Add Applications
  • 14. Facebook Marketplace • Facebook.com/marketplace • Add listings here-under Real estate • Also, offer to put some of your clients odd & ends here to help them sell it
  • 15. Why Wordpress.com? • Free • Buy domain then re-direct • Host on hostgator.com • Add askimet • Add AllinoneSEO plug in • Add those google alerts key words • Time Manage • Great SEO
  • 16. Wordpress Sites • www.phoenixrealestateguy.com/ • http://clarkcountyrealestateguide.com/ • http://www.augustagaliving.com/
  • 17. Wordpress resources • Mashable.com • Techsavvyagent.com • Real-techguy.com • Wordpress for Dummies book • Wordpress blogs • Thesis for themes
  • 18. Twitter What? • Pick your handle wisely • Create lists • Create multiple accounts • Use Tweetdeck, Echofon, Tweetie,Hootsuite • Download app for your smartphone • Save searches • Create a background that matches your brand
  • 19. Twitter Resources • Tweetspinner • Twittercounter • Usequitter • Tweetvideo • Tweetphoto, Twitpics • Learn to make tinyurl,bit.ly,ow.ly • Link twitter acct- Pro’s/Con’s
  • 20. Linked In • Get profile done • Join Discussion Groups • Start Discussion Groups
  • 21. QR Codes • Listings • Mobile sites • Scan to contact
  • 22. QR Codes • Mobilecardcast.com • Toor.me • Clickbrix.com
  • 23. Youtube Channel • Get your Youtube Channel • Market on Signs/Blog/Signature • Add your listing videos • Add your Profile video • Mark favorite videos into your Youtube Channel
  • 24. Videos to Market YOU • Video for blogging-vimeo.com • Video email using eyejot.com • Skype or Facetime • Video biz card • Ustream/Qik
  • 26. RSS Feeds • Look for orange icon on toolbar • Subscribe to feeds • Let content come to you
  • 27. Content Sites • Mashable.com • Google Reader to read your RSS feeds • Realtor.org • Texasrealestate.com • HGTV.com • Local Newspapers onlne • Digg.com or Kurtesy • Drudge • Houselogic.com
  • 28. Content Sites • Animoto.com • WSJ • Blog from your passion
  • 29. Amy’s SM Go-To Sites • Hootsuite.com • Socialoomph.com • Socialmadesimple.com • Roost.com
  • 30. Amy’s SM Road Map Mycoachamy.com