The document discusses plans for a music magazine targeted towards young women aged 15-21. It considers color schemes, fonts, images, and modes of address to appeal to the target audience. The preferred color scheme is bright purple, grey, and black. Favorite fonts are bold, trendy styles like "Coolvetica" and "Europe Underground Worn" to look fun and draw attention. Casual camera shots and some slang language in the mode of address would make the magazine feel less formal and appeal more to teenagers.