1. The Top Destination for IT Buyers and Sellers Engaged IRIDIUM SPONSOR
Iridium Sponsor
in Key Technology Decisions!
NGDC™ and CloudWorld™ are expanding to become Cloud & Data Center World™ to offer an end-to-end
view of enterprise technology within the data center. This two-day event will cover integrated enterprise PLATINUM PLUS SPONSOR
Platinum Plus Sponsor
technologies from cost-effective data center tools to cloud computing strategies. You will get an in-depth look
at these important technology trends, as well as meet face-to-face with the all major vendors who represent
the right solutions for your needs. Cloud World track will bring together the buyers and sellers of web-centric
software, infrastructure and services designed to drive acceptance and deployment of cloud computing in the
data center. Cloud computing technologies deliver a business process that lowers cost and energy usage while
increasing and streamlining efficiencies. Topics include cloud applications, cloud platforms and cloud PLATINUM SPONSOR
Platinum Sponsor
infrastructure. Data Center World track will feature exclusive presentations by industry insiders and executives
addressing ever-increasing needs for flexibility, scalability and performance in the data center. Topics include
virtualization, data center applications, enterprise storage, and efficient, resilient and sustainable facilities.
KEY SPEAKERS
Nils Puhlmann
Joe Weinman Co-founder
Simone Brunozzi GOLD PLUS SPONSOR
Gold Plus Sponsor
VP of Strategy & Cloud Security
Technology
Business Alliance
Evangelist
Development Chief Security Officer
Amazon Zynga Game
AT&T
Network
TOPICS COVER BENEFITS WHO SHOULD ATTEND GOLD SPONSOR
Gold Sponsor
 Virtualization in Availability  24+ sessions over the course of 2  CIOs and CTOs
 Data Center Consolidation days  Head of Data Centers and IDCs
 Data Center Reshaping  Cloud Computing & Data center A  Head of Infrastructure, Enterprise
 Integrated Data Center to Z Architecture and Facilities
 Private & Public Clouds  Proactive discussions  Head of IT Datacenter Facilities
 SLA (Service Level Agreement)  2 hours of scheduled networking Managers and Engineers Network
 SaaS, PaaS & IaaS  Best place for catching up global  Cabling and Communication
 Energy Saving trends Engineers and Integrators
 Green Data Center  Case studies and expert advice  Data Architects and Design Build
 Security from professional speakers from Consultants
 Cloud Computing Business Model global leading companies  Server, Storage and Application
Development Administrators
 Efficient, Resilient and  IDC Sales and Marketing
Sustainable Facilities  Business Development & R&D
 Cloud Computing Providers
 Hardware Equipment and SILVERSponsor
Silver SPONSOR
Packaged Software Vendors
SUPPORTER ENDORSERS
BRONZE SPONSOR

2. SPEAKER PROFILE
KEYNOTE SPEAKERS
Simone Brunozzi Technology Evangelist Amazon
Simone Brunozzi is a technology enthusiast, involved in IT and computing since an early age. He joined Amazon.com in may 2008 in the role of Web Services Evangelist,
traveling across Europe and vicinity to showcase the innovative new solutions by Amazon Web Services and help developers build businesses and applications. He is following
the “Cloud Computing” paradigm shift since 2006, and believes that it is going to replace the traditional computing model in a few years. Of Italian origins, Simone loves
travelling, meeting people and connecting with them. He is a Linux and Ubuntu passionate, loves blogging on www.brunozzi.com, and has interests in the environment, clean
energies, and technology in general. Prior to joining Amazon, Simone had his own business focusing on web applications. He also served as a professor of Programming
Languages and Compilers at Perugia University and worked as a network and system administrator at the University for Foreigners in Perugia. Simone has a Computer
Science degree and spent six months at UC Irvine, California, where he studied the American approach to business and science. He gained early programming experience at
the Ministry of Aerial Defense in Rome, Italy.
Joe Weinman VP of Strategy & Business Development AT&T
As Strategy and Business Development Vice President, Joe Weinman leads global portfolio strategy and business development for AT&T Business Solutions, which serves
business customers ranging from small offices to large global enterprises, wholesale customers, systems integrators, and local, state, and federal government. AT&T
(www.att.com) is the world's largest telecommunications and information technology firm as of YE08, with US$124.0 billion in revenue. A 29-year veteran of the company, a
prolific inventor and author, and frequent global keynote speaker, he has held a variety of executive positions of increasing responsibility spanning R&D at AT&T Bell
Laboratories, marketing, sales, product management, engineering and operations, and corporate strategy and business development. He has a BS and MS in Computer
Science from Cornell University and the University of Wisconsin - Madison respectively, and has completed Executive Education at the International Institute for Management
Development in Lausanne, Switzerland. Mr. Weinman has been awarded 11 U.S. and international patents in a broad variety of technologies. He is also a recipient of the
AT&T Architecture Award, the AT&T Patent Achievement Award, and multiple AT&T Distinguished Speaker Awards. He has keynoted, MC'd, presented, and been a panelist at
numerous analyst, vendor, publisher, industry, university, and trade association events on five continents. He has had a variety of articles and talks published in the print
and/or on-line editions of The New York Times, Business Week, Fortune, CNN, Money, Business Communications Review, Information Week, GigaOM, Salon, the ACM, the
IEEE, CIO Magazine, and the AT&T Technical Journal. He has also appeared on U.S., European, and pan-Asian broadcast television, been quoted in the U.S. and international
print and on-line media, and appears in a number of on-line videos. Links to articles, videos, and simulation tools may be found at http://www.joeweinman.com/
Nils Puhlmannn Chief Security Officer Zynga Game Network / Co-Founder Cloud Security Alliance
Nils Puhlmannn is the Chief Security Officer for Zynga Game Network, the largest social game provider. At Zynga, Puhlmannn is leading a converged security department
managing all security risks for the company and chairing the Security Risk Committee. Nils Puhlmannn is also the Co-Founder and a member of the Board of the Cloud
Security Alliance, a community of over 4,000 security professionals with the goal to promote the use of best practices for providing security assurance within Cloud
Computing, and provide education on the uses of Cloud Computing to help secure all other forms of computing. As Chief Security Officer of Qualys, Puhlmannn was
responsible for security, risk management and business continuity planning for Qualys. His responsibilities included the security of the cloud-based QualysGuard SaaS
platform. Prior to Qualys, Puhlmannn was the Chief Information Security Officer for Electronic Arts, with global responsibility for information security, intellectual property
protection, risk management, compliance, physical security, forensics & investigations and business continuity management/disaster recovery. Puhlmannn also was
previously Director Global IT & Security and Chief Privacy Officer at Mindjet Corp, and Senior Manager Product Security at Adobe Systems, responsible for creating and
managing Adobe's product vulnerability program, overseeing security assessments of Adobe applications, driving product security certifications, and promoting secure
development practices. He created Adobe's product security incident response team, chaired Adobe's Security Task Force and managed Adobe's first Common Criteria
Certification. He maintains numerous security certifications, including CISSP-ISSMP and CISM. He has held several Board of Directors positions (ISACA Silicon Valley, OVAL), is
a member of the CSO Interchange, the CISO Executive Council and a subject matter expert for ISACA and ISC2. He was also a member of the Advisory Council for the CISO
Forum of ISSA.
EXPERT ADVICE & CASE STUDY SPEAKERS
Saint Kim Head of Enterprise Architecture Oracle Korea Jacob Heejeong Yang Senior Solution Specialist, Fusion
Saint has been in Oracle for 14 years as sales consulting director and Middleware Go-to-Market Initiative Oracle Korea
manager. He has background around Enterprise Architecture, Database, Jacob Heejeong has total of about 14 years working experience across
Middleware and has been engaged in strategic IT projects as presales Oracle, Sun Microsystems and LG-CNS. Jacob specialties include in-depth
role. Prior to joining Oracle, he was in Hyundai Electronics for 7 years as experience and knowledge with Middleware Technology. Prior to joining
system software developer and engineer. Oracle, he was in Sun Microsystems for 7 years as Product Marketing Team
Lead and Software Sales Specialist.
Yun Seok Choi ICT Division, Head of Cloud Computing Eun Mug Choi ICT Division, Head of Cloud Consulting
Team Samsung SDS Group Samsung SDS
 B.A./ M.A. in Computer Science and Engineering, Seoul National  Information Engineering in Sungkyunkwan University
Universty
Eun Mug Choi has a 20-year experience in finance system design and
 KAIST Techno MBA, US-CPA, CISA
operation and executed various SI projects in Samsung Life Insurance and
Yun Seok Choi is the IT and management innovation guru who has 20-year Samsung SDS.
experienced in various areas including computer system design and He has been working in Samsung SDS as the head of Infra Strategy Team
development, SI projects, strategy planning, innovation planning, and Meter-rate system Service Team and currently holds a position as a
infrastructure strategy across Samsung Electronics and Samsung SDS. He is cloud consulting group head. He is at this time in charge of cloud service
currently overalls cloud computing service planning and business as the planning and consulting in this position.
head of cloud computing team in Samsung SDS.
Benedict Ji General Manager, Service Business Division Jang Jeongho Power and Cooling Solution Engineer APC
Hancom Mr. Jang has been being involved in various data centers projects including
 Current – Hancom Head of Service Bsuiess Division, Marketing Group, HIT, Samsung Securities, Asiana Airlines, KB Bank and others. He is currently
Hancom the Solution Engineer in Schneider Electric who provides consulting and
 Omnitel Wireless Service Platform Business advices to build green data centers and secure data center usability stability,
 Oricon CNS General Manager extendibility, usability & applications by organizing data center
 Lexus CW Marketing Director infrastructure facilities including power, cooling, rack, cabling, environment
 Move Interactive CTO inspection systems and others.
 MBA in Information Communication Management, Myungji University
OTHER SPEAKERS include
 Joong Hyup Kang Head of Informatization Strategy Office Ministry of Public  Won Jong Lee Deputy General Manager, IT Administration Shinhan Bank
Administration & Security  Seung Do Yang Senior Solution Specialist Oracle Korea
 Jong Pil Yoon Head of B2B Technology SK Telecom  Yong Kwan Rho Head of Korea Office Novell

3. SPONSORS PROFILE
IRIDIUM SPONSOR
Oracle Korea is a wholly owned subsidiary of Oracle Corporation, the world’s largest enterprise software company. Oracle Korea has provided companies with
integrated solutions for e-Business while leading Korea into the information company. Oracle Korea was established on November 1, 1989 and operating the
offices in Seoul, Daegu, Taejeon, Busan and Kwangju. In 1997 Oracle Korea became the first software company to exceed revenue of KRW 100 billion. Oracle is
the only vendor to offer solutions for every tier of business – database, middleware, business intelligence, business applications, and collaboration.
PLATINUM PLUS SPONSOR
As a global leader in information technology, HP applies new thinking and ideas to help As a global leader in information technology, HP applies new thinking
and ideas to help remove complexity and simplify technology experiences. We strive to continuously improve the way our customers live and work through
sophisticated technology that is easy to use and manage. HP's quality engineering and reliable service and support gives all of our customers from individual
consumers to the largest enterprises gre ater freedom to focus on their priorities and confidence to reach their goals. Because ultimately we know that each
time we create a truly valuable experience, we are helping people achieve results that really count.
PLATINUM SPONSOR
Clunet is internet infra expert enterprise, Business Area clunet CDN(contents delivery network), CCN(cloud computing network), digital contents
market(contents distribution division). 2005 Established the wizsolution Co.,Ltd. 2006 launched the wizCDN service. 2008 Beijing Olympic internet live web
casting cloud computing solution with SBS. Merger with the JS Pictures Co.,Ltd. & listing on KOSDAQ. The 3,4rd Korea internet Grand Award 'An exploit award
to the commercial CCN Service' awarded(Korea Communications Commission) 2009 Launched of 'CSS'(Cloud Storage Service) & 3D CPCM(Cloud Platform
Control Management)
GOLD PLUS SPONSOR
Samsung SDS is a global ICT services provider that has extensive experience and knowhow in providing ICT services to major companies and public
organizations at home and abroad. It provides various ICT services and solutions that are optimal for the business environment in areas including consulting,
network system implementation (NSI), smart infrastructure engineering (SIE), ICT outsourcing, business process outsourcing (BPO), ICT infrastructure, and ICT
solution. Samsung SDS, based on its thought leadership that enables it to clearly understand customer needs and to have forward-looking perspectives, puts
top priority on customers' values and enhances their business competitiveness. With the best services for the best businesses, it will be your reliable partner
in creating a new future.
GOLD SPONSOR
IBM is one of the world's largest providers of information technology (hardware, software and services) and B2B solutions. It currently has a payroll of nearly
400,000 employees and is active in over 170 countries. IBM's portfolio of solutions ranges from supercomputers via software and services, including consulting
services, to financing. In teams positioned around the world and in cooperation with around 100,000 business partners, IBM assists customers of the most
varied size with projects of which some extend beyond national borders, while at the same time developing customized solutions that can be financed flexibly.
Founded almost 100 years ago, IBM has regularly redefined itself and has become one of the world's strongest brands due to innovations that extend way
beyond technologies. It invests over $6 billion a year in research and development. With its comprehensive solutions offering IBM is able to provide its
employees with a wide range of deployment and career opportunities in Germany and elsewhere, including work in international project teams. With the
keyword employability, IBM is strong on continuous and in-service training, investing over $500 million a year in training around the world.
APC by Schneider Electric, a global leader in critical power and cooling services, provides industry leading product, software and systems for home, office, data
center and factory floor applications. Backed by the strength, experience, and wide network of Schneider Electric’s Critical Power & Cooling Services, APC
delivers well planned, flawlessly installed and maintained solutions throughout their lifecycle. APC solutions include uninterruptible power supplies (UPS),
precision cooling units, racks, physical security and design and management software, including APC's InfraStruXure® architecture, the industry’s most
comprehensive integrated power, cooling, and management solution.
Hancom Office, which includes Hangul as a representative software product, Hancom offers an exciting new alternative to other office software products on
the market for 20 years and we are proud of ThinkFree Office, the world's first online office suite which has been having the limelight. Additionally in new
emerging mobile environment, We offer the leading mobile office platform which is based on ThinkFree Office for the various mobile device manufacturer.
Acronis is a leading provider of onsite and offsite backup, disaster recovery and security solutions. Its patented disk imaging and management technology
enables corporations and individuals to protect digital assets in physical and virtual environments. With Acronis' backup, recovery, server consolidation and
virtualization migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more
than 180 countries and available in 13 languages. For additional information, please visit www.acroniskorea.co.kr
SILVER SPONSOR
Goodmorning Information Technology(CEO Joo Chan, Lee) has been phenomenally providing technology and consulting services for company’s infrastructure
solutions since its foundation in 2004. We have particularly been providing VMware solutions, which has the leading products in server virtualization and
desktop virtualization, helping Green IT come to life. In order to enhance reliability in companies’ infrastructure, we are also providing backups for virtual
environment, HA, clustering, and DR solution. Our customers consist of various industry such as finance, manufacturing, public, distributor, telecommunication
and etc, and we are playing a major role as a virtualization partner who can secure continuity in companies’ effectiveness & utilization
BRONZE SPONSOR

4. PROGRAM_7th April 2010
08:00 Registration
09:00 Welcome Address by the Organizer & Opening Remarks from the Chairperson
09:10 [Keynote 1] Embracing the Cloud: Enabling Connectivity and Innovation
Cloud computing is an emerging technology paradigm, but how does it generate value for enterprises? Joe Weinman, who coined the term "Cloudonomics," will review how clouds
can increase revenue and reduce risk while reducing cost. He will then review empirical scenarios from multiple industries and present his mathematical proof of the inevitability of
cloud computing. Finally, he will use economic analysis to draw architectural implications, and forecast the evolution of cloud services, and implications for service providers and
customers.
Joe Weinman VP of Strategy & Business Development AT&T
09:50 [Plenary 1] Globalization, Data Center and Cloud: Oracle Story and Strategy with Sun
Globalization of business has brought the globalization of data centers. The globalized data centers have been innovated with virtualized and cloud-based architecture. The
globalization of business and data centers of Oracle, which is more than 10-year project, is in bearing with the cloud computing technologies. Oracle has various strategies in public
& private cloud computing in the view of enterprise application and technologies and its portfolio is diversified while the company’s acquirement of Sun. The presenter will explain
how the business will achieve real-value through cloud computing.
Saint Kim Director, Head of Enterprise Architecture Oracle Korea
10:30 Morning Refreshments and Break
10:50 [Plenary 2] From Virtualization to Cloud
TBA, HP
11:30 [Plenary 3] The Cloud: It’s Not Just About the Internet
Seung Ik Hwang Director Clunet
12:10 Networking Luncheon
Track 1 CLOUD WORLD Track 2 DATA CENTER WORLD
13:30 Remarks from the afternoon chairperson 13:30 Remarks from the afternoon chairperson
13:35 [Session 1] Hybrid Cloud Computing in ThinkFree 13:35 [Session 1] Green by IT: Reducing business costs
Mobile Office Android Platform while creating more value
Benedict Ji General Manager, Service Business Division TBA, IBM
Hancom
14:15 [Session 2] Designing Green Data Center: Carbon
14:15 [Session 2] Essential Building Blocks of a Private Footprint Reductions For Data Centers
PaaS Virtualization and green datacenter is the world issue. Virtualization and
Building private PaaS based in shared infrastructure and shared service is green systems enable teal cost reduction. Virtualization and green system
the most common cloud computing strategy what most of IT departments 14:55 development make synergy when it is operated in infrastructure system,
of enterprises are considering. Oracle provides inclusive solutions based in not only for server and network. This session is to recheck how to maximize
the cost reduction and build efficiency and credibility of data centers to
additional components including greed computing for all levels, SOA, BPM, 15:15 maintain the optimized data center infra system.
IDM, user interaction for private PaaS. The presenter will introduce the
essential building blocks of a private PaaS to develop, implicate and manage Jung Ho Jang Manager APC
applications which minimize user interference while maximizing control,
flexibility and resource sharing. Afternoon Refreshments and Break
Jacob Heejeong Yang Senior Solution Specialist, Fusion 15:55
Middleware Go-to-Market Initiative Oracle Korea [Session 3] The best practice of server virtualization
and measuring ROI
14:55 Afternoon Refreshments and Break TBA, Acronis
15:15 [Session 3] Case study: Samsung SDS Cloud 16:35 [Session 4] Optimization of Virtualized, Converged
Computing Platform Data Center Networks
This session is to introduce the real case study of cloud computing
architecture and service platform of Samsung SDS. The company has built
Won Jong Lee Deputy General Manger, IT Administration
cloud computing architecture, provisioning and virtualization solution in Shinhan Bank
2009. The presenter will explore the result of the application. Also he will
introduce cloud computing service and platform including service portal Closing Remarks & End of the Conference Day One
development, IT resource pool organization and efficient operation know-
how of Samsung SDS.
Eun Mug Choi ICT Division, Head of Cloud Consulting
Group Samsung SDS
15:55 [Session 4] Cloud Computing and PaaS: Clearing the
Air
Jong Pil Yoon General Manager SK Telecom
16:35 Closing Remarks & End of the Conference Day One

5. PROGRAM_8th April 2010
08:00 Registration
09:00 Welcome Address by the Organizer & Opening Remarks from the Chairperson
09:10 [Keynote 1] Cloud Computing Adoption: Meeting the Challenges
Simone Brunozzi Technology Evangelist Amazon
09:50 [Plenary 1] Building an Efficient Enterprise
TBA, Microsoft
10:30 Morning Refreshments and Break
10:50 [Keynote 2] The Balance between Security and Innovation
Nils Puhlmann Co-founder Cloud Security Alliance / Chief Security Officer Zynga Game Network
11:30 [Plenary 2] Moving to Cloud: Risks and Challenges
Joong Hyup Kang Head of Informatization Strategy Office Ministry of Public Administration & Security
12:10 Networking Luncheon
Track 1 CLOUD WORLD Track 2 DATA CENTER WORLD
13:30 Remarks from the afternoon chairperson 13:30 Remarks from the afternoon chairperson
13:35 [Session 1] The Impact of Cloud Computing on IT 13:35 [Session 1] Green Data Center Design: Global
Service Providers and Customers Standard & Guidelines
This session will provide the audience ideas of evolving cloud computing Doug Gatlin Vice President US Green Building Council
market by exploring the change of IT development and operation paradigm,
cloud computing business opportunities and the case studies, relationship [Session 2] Grid, Standardization and Integration
of digital convergence and cloud computing, the effect of cloud computing
14:15
to enterprise process and IT governance. Seung Do Yang Senior Consultant Oracle Korea
Yoon Seok Choi Cloud Computing Team, ICT Office
14:55 Afternoon refreshments and Networking break
Samsung SDS
15:15 [Session 3] The future of Infrastructure and
14:15 [Session 2] Availability for SMBs in Cloud
Operations
14:55 Afternoon refreshments and Networking break Young Kwan Rho Head of Korea Office Novell
15:15 [Session 3] What to Look for and What to Look Out 15:55 [Session 4] Establishing, Enforcing and Marketing
for, When Purchasing in the Cloud SLAs
TBA, HP
16:35 Closing Remarks & End of the Conference
15:55 [Session 4] Preventing Catastrophic Loss of
Transactions within the Cloud
TBA, Goodmorning Information Technology
16:35 Closing Remarks & End of the Conference
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6. Conference Registration
Cloud & Data Center World 2010  Korean Tax Bill Required [ ]
th th
April 7 - 8 , 2010 The Korean tax bill will be delivered by a registered mail or on site.
Grand Ballroom, JW Marriott Seoul, Korea If you need it, please tick the box and send us your certificate
for business proprietor registration.
1. Type of Registration
Email : amy_mk@idg.co.kr
Online Registration : conference.idg.co.kr/cdcworld2010 Fax : +82 2 558 6955
Email : amy_mk@idg.co.kr
※ The bill is only for the companies operating in Korea.
Fax : +82 2 558 6955
4. Payment Method
2. Registration
Payment is required within 5 working days on receipt of invoice
Price/person Bank Transfer
Early Bird Registration (~3/07) □ KRW 198,000 Bank Name Shinhan Bank
Branch Name Bongeunsaro
Regular Registration □ KRW 248,000 Bank Address 108-9, Samsung-dong, Gangnam-gu, Seoul, Korea 135-090
Group Registration Account No. 140-008-112932
(+ 3 persons)
□ KRW 185,000
Swift Code SHBK KRSE
※ 10% of VAT will be added
Beneficiary IDG Korea
※ Important Notice: Your organization should be noted when the transfer is made..
3. Registration Information
Credit Card Payment
1. Name (Korean): (Eng) : You can pay by a credit card payment by visiting the conference website
(conference.idg.co.kr/cdcworld2010) after the online registration.
Organization (Kor) : (Eng) :
Department (Kor) : (Eng) : Check Payment
Position (Kor): (Eng) : Pay available to IDG Korea
※ Confirmation Details: After receiving payment, a receipt will be issued. If you do not receive a
Email : letter outlining conference details two weeks prior to the event, please contact the Conference
Coordinator at IDG Korea conferences.
Tel : Mobile: ※ Please note your place is not guaranteed until your payment has been received
Day 1 □Track 1 : CloudWorld □Track 2 : Data Center World
5. Other Information and Inquires
Day 2 □Track 1 : CloudWorld □Track 2 : Data Center World
1. Registration
2. Name (Korean): (Eng) :
Amy Kim TEL : +82 2 558 6076
Organization (Kor) : (Eng) : Email : amy_mk@idg.co.kr
Department (Kor) : (Eng) : 2. Sponsorship & Sales
Eddy Kim TEL : +82 2 558 6939
Position (Kor): (Eng) :
Email : sungil_kim@idg.co.kr
Email :
Tony Lee TEL : +82 2 558 6924
Tel : Mobile:
Email : tony_lee@idg.co.kr
Day 1 □Track 1 : CloudWorld □Track 2 : Data Center World 3. Operation & Other inquiries
Day 2 □Track 1 : CloudWorld □Track 2 : Data Center World Jasmin Kim TEL : +82 2 558 6997
Email : jasmin_kim@idg.co.kr
3. Name (Korean): (Eng) :
 Hotel Accommodation
Organization (Kor) : (Eng) : Accommodation is not included in the conference fee. For inquiries, please contact at
+82 2 558 6997
Department (Kor) : (Eng) :
Position (Kor): (Eng) :
Email :
Tel : Mobile:
Day 1 □Track 1 : CloudWorld □Track 2 : Data Center World
Day 2 □Track 1 : CloudWorld □Track 2 : Data Center World
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