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Who's Playing Your Game?

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Amy Jo Kim
Amy Jo Kim

Who's Playing Your Game? Get to know your players and their social engagement style

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Amy Jo Kim Ph.D. © 2011 All Rights Reserved Who’s Playing Your Game?
Who’s playing? What are they looking for? Case Study: http://www.modcloth.com
Why are they playing? What’s their intrinsic motivation? to express their individuality with fashion
What’s their core engagement style?
What are their engagement verbs? Explore Express Compete Collaborate Give Help Comment Like Share Greet Collect Rate View Review Vote Curate Win Challenge Showoff Compare Taunt Create Design Customize Choose Purchase Decorate Build Describe
What can they accomplish by playing? Create a Customer-Curated Clothing Line
Samples are prototypes – can be dropped due to low order volume. Needed a system to mitigate risk of meeting production minimums What business issue do you want to address?
What are your goals for the system? 1: Validate purchase decisions with customer feedback 2: Provide an engaging, aspirational customer experience
SMARTgames for a connected world http://shufflebrain.eventbrite.com

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Who's Playing Your Game?

  • 1. Amy Jo Kim Ph.D. © 2011 All Rights Reserved Who’s Playing Your Game?
  • 2. Who’s playing? What are they looking for? Case Study: http://www.modcloth.com
  • 3. Why are they playing? What’s their intrinsic motivation? to express their individuality with fashion
  • 4. What’s their core engagement style?
  • 5. What are their engagement verbs? Explore Express Compete Collaborate Give Help Comment Like Share Greet Collect Rate View Review Vote Curate Win Challenge Showoff Compare Taunt Create Design Customize Choose Purchase Decorate Build Describe
  • 6. What can they accomplish by playing? Create a Customer-Curated Clothing Line
  • 7. Samples are prototypes – can be dropped due to low order volume. Needed a system to mitigate risk of meeting production minimums What business issue do you want to address?
  • 8. What are your goals for the system? 1: Validate purchase decisions with customer feedback 2: Provide an engaging, aspirational customer experience
  • 9. SMARTgames for a connected world http://shufflebrain.eventbrite.com