SlideShare a Scribd company logo

The SWOT of Social Media

•Download as PPTX, PDF•
•
Amy Grace Wells
Amy Grace Wells

This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.

TechnologyBusiness
1 of 16
The SWOT of #SocialMedia Amy Grace Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu December 2011
Social Media in 2011 • 50% of the world’s population is under 30. These people are growing up with technology and integrating it into their lives daily. • Smartphone owners are twice more active on social media as non-smartphone owners. • 90% of consumers trust peer recommendations. Only 14% trust advertisements. Sources: Social Media Revolution: http://youtu.be/x0EnhXn5boM The World of Social Media: http://youtu.be/H61WvxOm1AM
Facebook • Facebook has surpassed Google for weekly traffic in the U.S. • If Facebook were a country it would be the 3rd largest. • 50% of users log onto Facebook daily. • The average user has 130 friends.
Twitter, LinkedIn, YouTube, Flickr  The average Twitter user has 115 followers.  A new member joins LinkedIn every second.  YouTube is the second largest search engine in the world.  More video is uploaded to YouTube in 60 days than the 3 major U.S. networks created in 60 years.  3500 photos are uploaded each second on Flickr.
What does this mean for your organization? Image source: wikipedia.org/wiki/Swot_analysis
Strengths  Provides venue to communicate directly with stakeholders  Allows for easy distribution of information and news  Provides for brand building
Weaknesses  Confidentiality issues (FERPA, HIPPA, legal, proprietary)  Staff turnover and ongoing training  Facebook pages admins linked to personal accounts  Maintenance and technology upgrades  Constantly emerging new media outlets
Opportunities  Provides a listening venue  Positioning as experts (#agchat)  Crisis Communications  Expand your network/sharing expertise with other counties and states  Reach people where they are (farmers and ranchers in the field)
Threats  Spammers  Rant-ers  Abuse by employees (rare)
Recommendations  Don’t be afraid of Social Media because of the cons or seemingly lack of control. The positives of its use outweigh any negatives.  Utilize web resources for training and maintenance.  Create an editorial calendar.  Trust employees. Set expectations and then let them self monitor.
Questions? Amy Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu

Recommended

Social media strategy
Social media strategy Social media strategy
Social media strategy SalmaTarekaboamra
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAnna Dosev
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExampleBrett Farmiloe
 
Starbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaStarbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social MediaSuna Gurol
 
Social media strategy
Social media strategySocial media strategy
Social media strategyPalm Beach North Chamber of Commerce
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategyVanessa CEO
 
Crafting a Digital Marketing Plan
Crafting a Digital Marketing PlanCrafting a Digital Marketing Plan
Crafting a Digital Marketing PlanCatherine Quiambao
 

Recommended

Social media strategy
Social media strategy Social media strategy
Social media strategy SalmaTarekaboamra
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAnna Dosev
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExampleBrett Farmiloe
 
Starbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaStarbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social MediaSuna Gurol
 
Social media strategy
Social media strategySocial media strategy
Social media strategyPalm Beach North Chamber of Commerce
 
2020 social media strategy
2020 social media strategy2020 social media strategy
2020 social media strategyVanessa CEO
 
Crafting a Digital Marketing Plan
Crafting a Digital Marketing PlanCrafting a Digital Marketing Plan
Crafting a Digital Marketing PlanCatherine Quiambao
 
Social media strategy
Social media strategySocial media strategy
Social media strategyCaraline Harwood
 
Content Marketing Plan.pptx
Content Marketing Plan.pptxContent Marketing Plan.pptx
Content Marketing Plan.pptxintrotodigital
 
Swot analysis on social media marketing
Swot analysis on social media marketingSwot analysis on social media marketing
Swot analysis on social media marketingKaviarasan Selvaraj
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyMelanie Goodman Daniels
 
Influencer Marketing Strategy - A Six Step Guide
Influencer Marketing Strategy - A Six Step GuideInfluencer Marketing Strategy - A Six Step Guide
Influencer Marketing Strategy - A Six Step GuideGary Fox
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Knowcrunch
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan Vanessa Baires
 
TikTok Marketing Strategy
TikTok Marketing StrategyTikTok Marketing Strategy
TikTok Marketing StrategyShelbyDurkin
 
YouTube Marketing: How to Build a Content Strategy for a Brand Channel
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelYouTube Marketing: How to Build a Content Strategy for a Brand Channel
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyChris Huebner
 
Influencer Marketing Strategy PowerPoint Presentation Slides
Influencer Marketing Strategy PowerPoint Presentation Slides Influencer Marketing Strategy PowerPoint Presentation Slides
Influencer Marketing Strategy PowerPoint Presentation Slides SlideTeam
 
Social Media Strategy Template [To use the template, click the _File_ tab and...
Social Media Strategy Template [To use the template, click the _File_ tab and...Social Media Strategy Template [To use the template, click the _File_ tab and...
Social Media Strategy Template [To use the template, click the _File_ tab and...ednasisay
 
Social media plan
Social media planSocial media plan
Social media planMohamad EL-Ansary
 
Influencer strategy presentation
Influencer strategy presentationInfluencer strategy presentation
Influencer strategy presentationCorkscrew Startup School
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal ECO PHARMA
 
Sparkline digital marketing plan pitch presentation
Sparkline digital marketing plan pitch presentationSparkline digital marketing plan pitch presentation
Sparkline digital marketing plan pitch presentationWei Koon GOH, MBA
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan SlidesPhilip Oakley
 
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdfLinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdfAdrian503875
 
Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
 
Social Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversitySocial Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversityDave Tinker, CFRE
 
BOLO2010 Lawrence
BOLO2010 LawrenceBOLO2010 Lawrence
BOLO2010 LawrenceBOLOlivestream
 

More Related Content

What's hot

Content Marketing Plan.pptx
Content Marketing Plan.pptxContent Marketing Plan.pptx
Content Marketing Plan.pptxintrotodigital
 
Swot analysis on social media marketing
Swot analysis on social media marketingSwot analysis on social media marketing
Swot analysis on social media marketingKaviarasan Selvaraj
 
Influencer Marketing Strategy - A Six Step Guide
Influencer Marketing Strategy - A Six Step GuideInfluencer Marketing Strategy - A Six Step Guide
Influencer Marketing Strategy - A Six Step GuideGary Fox
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Knowcrunch
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan Vanessa Baires
 
TikTok Marketing Strategy
TikTok Marketing StrategyTikTok Marketing Strategy
TikTok Marketing StrategyShelbyDurkin
 
YouTube Marketing: How to Build a Content Strategy for a Brand Channel
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelYouTube Marketing: How to Build a Content Strategy for a Brand Channel
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyChris Huebner
 
Influencer Marketing Strategy PowerPoint Presentation Slides
Influencer Marketing Strategy PowerPoint Presentation Slides Influencer Marketing Strategy PowerPoint Presentation Slides
Influencer Marketing Strategy PowerPoint Presentation Slides SlideTeam
 
Social Media Strategy Template [To use the template, click the _File_ tab and...
Social Media Strategy Template [To use the template, click the _File_ tab and...Social Media Strategy Template [To use the template, click the _File_ tab and...
Social Media Strategy Template [To use the template, click the _File_ tab and...ednasisay
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal ECO PHARMA
 
Sparkline digital marketing plan pitch presentation
Sparkline digital marketing plan pitch presentationSparkline digital marketing plan pitch presentation
Sparkline digital marketing plan pitch presentationWei Koon GOH, MBA
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan SlidesPhilip Oakley
 
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdfLinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdfAdrian503875
 
Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
 

What's hot (20)

Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Content Marketing Plan.pptx
Content Marketing Plan.pptxContent Marketing Plan.pptx
Content Marketing Plan.pptx
 
Swot analysis on social media marketing
Swot analysis on social media marketingSwot analysis on social media marketing
Swot analysis on social media marketing
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Influencer Marketing Strategy - A Six Step Guide
Influencer Marketing Strategy - A Six Step GuideInfluencer Marketing Strategy - A Six Step Guide
Influencer Marketing Strategy - A Six Step Guide
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
 
TikTok Marketing Strategy
TikTok Marketing StrategyTikTok Marketing Strategy
TikTok Marketing Strategy
 
YouTube Marketing: How to Build a Content Strategy for a Brand Channel
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelYouTube Marketing: How to Build a Content Strategy for a Brand Channel
YouTube Marketing: How to Build a Content Strategy for a Brand Channel
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Influencer Marketing Strategy PowerPoint Presentation Slides
Influencer Marketing Strategy PowerPoint Presentation Slides Influencer Marketing Strategy PowerPoint Presentation Slides
Influencer Marketing Strategy PowerPoint Presentation Slides
 
Social Media Strategy Template [To use the template, click the _File_ tab and...
Social Media Strategy Template [To use the template, click the _File_ tab and...Social Media Strategy Template [To use the template, click the _File_ tab and...
Social Media Strategy Template [To use the template, click the _File_ tab and...
 
Social media plan
Social media planSocial media plan
Social media plan
 
Influencer strategy presentation
Influencer strategy presentationInfluencer strategy presentation
Influencer strategy presentation
 
Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal Burger King Digital Campaign Proposal
Burger King Digital Campaign Proposal
 
Sparkline digital marketing plan pitch presentation
Sparkline digital marketing plan pitch presentationSparkline digital marketing plan pitch presentation
Sparkline digital marketing plan pitch presentation
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
 
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdfLinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
LinkedIn-Lead-Generation-Strategies-System-to-2-10X-Your-Sales-in-2023.pdf
 
Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?
 

Similar to The SWOT of Social Media

Social Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversitySocial Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversityDave Tinker, CFRE
 
Fundraising and Social Media - Davethecfre at CLPGH Foundation Center
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterFundraising and Social Media - Davethecfre at CLPGH Foundation Center
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterDave Tinker, CFRE
 
Why Social Media
Why Social MediaWhy Social Media
Why Social Media3rdstreet
 
AFP WPA Social Media and Fundraising
AFP WPA Social Media and FundraisingAFP WPA Social Media and Fundraising
AFP WPA Social Media and FundraisingDave Tinker, CFRE
 
Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Nicole Lampe
 
Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsBrittany Smith
 
You have a friend request for nspra12
You have a friend request for nspra12You have a friend request for nspra12
You have a friend request for nspra12Jen Woodley
 
Iowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessIowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessNathan Wright
 
Pharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationPharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationOlivier LAURENT
 
Effects of Social Media on Youth
Effects of Social Media on YouthEffects of Social Media on Youth
Effects of Social Media on YouthKamlesh Thakur
 
Leveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiLeveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiKiKi L'Italien
 
Social Media for Public Affairs
Social Media for Public AffairsSocial Media for Public Affairs
Social Media for Public AffairsMike Panetta
 
Connecting with Customers Through Social
Connecting with Customers Through SocialConnecting with Customers Through Social
Connecting with Customers Through SocialDon Lafferty
 
Changing Perceptions with Social Media
Changing Perceptions with Social MediaChanging Perceptions with Social Media
Changing Perceptions with Social MediaGeben Communication
 
Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...akhileshKumar86166
 

Similar to The SWOT of Social Media (20)

Social Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park UniversitySocial Media and Fundraising - Guest Lecture at Point Park University
Social Media and Fundraising - Guest Lecture at Point Park University
 
BOLO2010 Lawrence
BOLO2010 LawrenceBOLO2010 Lawrence
BOLO2010 Lawrence
 
Fundraising and Social Media - Davethecfre at CLPGH Foundation Center
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterFundraising and Social Media - Davethecfre at CLPGH Foundation Center
Fundraising and Social Media - Davethecfre at CLPGH Foundation Center
 
Why Social Media
Why Social MediaWhy Social Media
Why Social Media
 
AFP WPA Social Media and Fundraising
AFP WPA Social Media and FundraisingAFP WPA Social Media and Fundraising
AFP WPA Social Media and Fundraising
 
Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12
 
Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified Firms
 
You have a friend request for nspra12
You have a friend request for nspra12You have a friend request for nspra12
You have a friend request for nspra12
 
Iowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessIowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readiness
 
SSPR.2011
SSPR.2011SSPR.2011
SSPR.2011
 
Pharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationPharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
Pharmaceutical Companies Are Not Yet a Meaningful Part of the Conversation
 
Effects of Social Media on Youth
Effects of Social Media on YouthEffects of Social Media on Youth
Effects of Social Media on Youth
 
Leveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiLeveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKi
 
Social Media for Public Affairs
Social Media for Public AffairsSocial Media for Public Affairs
Social Media for Public Affairs
 
Connecting with Customers Through Social
Connecting with Customers Through SocialConnecting with Customers Through Social
Connecting with Customers Through Social
 
Power of social media
Power of social mediaPower of social media
Power of social media
 
Social dilemma
Social dilemmaSocial dilemma
Social dilemma
 
Changing Perceptions with Social Media
Changing Perceptions with Social MediaChanging Perceptions with Social Media
Changing Perceptions with Social Media
 
Using Social Media for Gift Shops
Using Social Media for Gift ShopsUsing Social Media for Gift Shops
Using Social Media for Gift Shops
 
Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...
 

More from Amy Grace Wells

Confab Higher Ed: Nested Content Strategy
Confab Higher Ed: Nested Content StrategyConfab Higher Ed: Nested Content Strategy
Confab Higher Ed: Nested Content StrategyAmy Grace Wells
 
Content Strategy and User Experience: Combination in Practice
Content Strategy and User Experience: Combination in PracticeContent Strategy and User Experience: Combination in Practice
Content Strategy and User Experience: Combination in PracticeAmy Grace Wells
 
Nested Content Strategy: adding layers to rally content teams
Nested Content Strategy: adding layers to rally content teamsNested Content Strategy: adding layers to rally content teams
Nested Content Strategy: adding layers to rally content teamsAmy Grace Wells
 
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...Amy Grace Wells
 
Curing your Social Media of Shiny Object Syndrome
Curing your Social Media of Shiny Object SyndromeCuring your Social Media of Shiny Object Syndrome
Curing your Social Media of Shiny Object SyndromeAmy Grace Wells
 
A No-Zombie Zone: managing people in content strategy
A No-Zombie Zone: managing people in content strategyA No-Zombie Zone: managing people in content strategy
A No-Zombie Zone: managing people in content strategyAmy Grace Wells
 
Con fab lightning a wells
Con fab lightning a wellsCon fab lightning a wells
Con fab lightning a wellsAmy Grace Wells
 

More from Amy Grace Wells (10)

Confab Higher Ed: Nested Content Strategy
Confab Higher Ed: Nested Content StrategyConfab Higher Ed: Nested Content Strategy
Confab Higher Ed: Nested Content Strategy
 
Content Strategy and User Experience: Combination in Practice
Content Strategy and User Experience: Combination in PracticeContent Strategy and User Experience: Combination in Practice
Content Strategy and User Experience: Combination in Practice
 
Nested Content Strategy: adding layers to rally content teams
Nested Content Strategy: adding layers to rally content teamsNested Content Strategy: adding layers to rally content teams
Nested Content Strategy: adding layers to rally content teams
 
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...
PSEWEB 2016: Tragedy, Twitter and Pitchforks: Managing Campus Crises on Socia...
 
Curing your Social Media of Shiny Object Syndrome
Curing your Social Media of Shiny Object SyndromeCuring your Social Media of Shiny Object Syndrome
Curing your Social Media of Shiny Object Syndrome
 
Heweb social
Heweb socialHeweb social
Heweb social
 
A No-Zombie Zone: managing people in content strategy
A No-Zombie Zone: managing people in content strategyA No-Zombie Zone: managing people in content strategy
A No-Zombie Zone: managing people in content strategy
 
Con fab lightning a wells
Con fab lightning a wellsCon fab lightning a wells
Con fab lightning a wells
 
Blogging
BloggingBlogging
Blogging
 
Web Content Myths
Web Content MythsWeb Content Myths
Web Content Myths
 

Recently uploaded

08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGSujit Pal
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 

Recently uploaded (20)

08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAG
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 

The SWOT of Social Media

  • 1. The SWOT of #SocialMedia Amy Grace Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu December 2011
  • 2. Social Media in 2011 • 50% of the world’s population is under 30. These people are growing up with technology and integrating it into their lives daily. • Smartphone owners are twice more active on social media as non-smartphone owners. • 90% of consumers trust peer recommendations. Only 14% trust advertisements. Sources: Social Media Revolution: http://youtu.be/x0EnhXn5boM The World of Social Media: http://youtu.be/H61WvxOm1AM
  • 3. Facebook • Facebook has surpassed Google for weekly traffic in the U.S. • If Facebook were a country it would be the 3rd largest. • 50% of users log onto Facebook daily. • The average user has 130 friends.
  • 4. Twitter, LinkedIn, YouTube, Flickr  The average Twitter user has 115 followers.  A new member joins LinkedIn every second.  YouTube is the second largest search engine in the world.  More video is uploaded to YouTube in 60 days than the 3 major U.S. networks created in 60 years.  3500 photos are uploaded each second on Flickr.
  • 5. What does this mean for your organization? Image source: wikipedia.org/wiki/Swot_analysis
  • 6. Strengths  Provides venue to communicate directly with stakeholders  Allows for easy distribution of information and news  Provides for brand building
  • 7.
  • 8. Weaknesses  Confidentiality issues (FERPA, HIPPA, legal, proprietary)  Staff turnover and ongoing training  Facebook pages admins linked to personal accounts  Maintenance and technology upgrades  Constantly emerging new media outlets
  • 9.
  • 10. Opportunities  Provides a listening venue  Positioning as experts (#agchat)  Crisis Communications  Expand your network/sharing expertise with other counties and states  Reach people where they are (farmers and ranchers in the field)
  • 11.
  • 12.
  • 13.
  • 14. Threats  Spammers  Rant-ers  Abuse by employees (rare)
  • 15. Recommendations  Don’t be afraid of Social Media because of the cons or seemingly lack of control. The positives of its use outweigh any negatives.  Utilize web resources for training and maintenance.  Create an editorial calendar.  Trust employees. Set expectations and then let them self monitor.
  • 16. Questions? Amy Wells, Texas A&M AgriLife Communications amy.wells@tamu.edu