Audio in marketing can be extremely effective when done right. Listening to a recording of something is often much more compelling than reading it. Many people are auditory, and find it easier to focus.

1. 10 Extremely Effective
Audio Marketing Tips

2. Audio Marketing
 Listening to a recording of something is
often much more compelling than
reading it
 Many people are auditory, and find it
easier to focus
 However, there’s a right and wrong way
to do it. You obviously don’t want to
have one of those sites that blast music
when someone visits it. This will
probably do more harm than good.
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3. Audio Marketing Tips
 Use audio to
increase opt-ins
◦ Often times, adding
it to your opt-in
page can
dramatically
increase conversion
rates.
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4. Audio Marketing Tips
 Use audio
testimonials
◦ Hearing somebody tell
how good your
product is much more
powerful than reading
it.
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5. Audio Marketing Tips
 Keep it short
◦ In general, try to keep your audio two to
three minutes or less. This is typically when
people lose interest. However, you can
obviously go longer if the audio is a
recording of the product itself. It’s only on
your sales page that the audio should be
brief.
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6. Audio Marketing Tips
 Do webinars
◦ This is a one-way conference call. You can
either have people attend it live or not. As
long as you record it, you can then use that
product as a bonus for your main product, or
simple a pre-sale as a way to get people to
opt-in to your newsletter.
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7. Audio Marketing Tips
 Have an audio
version of your
product
◦ Many people are
auditory. Therefore, they
would much rather
listen to a recording of
your product than read
it
◦ So offering this will
probably increase your
profits.
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8. Audio Marketing Tips
 Interview an expert
◦ Find someone well
known in your niche
and interview them.
This can be part of
your reason to get
people to sign up for
your newsletter
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9. Audio Marketing Tips
 Teleconferences
◦ This is better than webinars for allowing
interaction with those who attend the live
event, because it allows them to ask
questions. Webinars don’t allow interaction
from the audience. Getting people involved
will likely generate more sales.
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10. Audio Marketing Tips
 Use cheap
software
◦ A lot of people
mistakenly believe
they need the priciest
application to get an
effective
recording, but this
isn’t the case.
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11. Audio Marketing Tips
 Have good sound quality
◦ It doesn’t have to be perfect, but you don’t
want it to be fuzzy either. This is true no
matter what the audio is for, whether it’s a
short recording on your sales letter, or the
recording for your product itself.
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12. Audio Marketing Tips
 Outsource it
◦ Many people simply
do not want to record
for one reason or
another. If that’s the
case, there are a
number of companies
that will do it for you.
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