Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Twitter 101
1. Twit er 101
how to be awesome in 140 characters or less
Thursday, July 19, 2012
2. Twitter 101
By now we all know that Twitter is an online social media
tool in which users post short (140 character max)
updates about what is going on in their lives.
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3. Twitter 101
Example Tweets
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4. But I feel so confused..
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5. Twitter 101
THINGS TO KNOW
Twitter is about having conversations, sometimes with
everyone and sometimes with no one.
The life of a tweet is short-lived. Most users do not go back
through their feed to catch up on what they have missed.
As a result, most Twitter conversations happen in the
moment.
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6. Twitter 101
MORE THINGS TO KNOW
Following someone on Twitter is essentially what
“friending” is on Facebook.
Like Facebook, Twitter users choose who they do and do
not follow. This gives them total control of what news
they receive in their feed.
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7. Twitter 101
TWITTER VS. FACEBOOK
If you’re using Facebook, you’re already familiar with the
basics of Twitter feeds.
Much like your Facebook “newsfeed,” your Twitter feed
is a running list of posts (tweets) sent by the people you
follow.
Much like your Facebook “profile,” your Twitter page
(twitter.com/username) is a running lists of posts (tweets)
sent by YOU.
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8. Twitter 101
WHY USE TWITTER?
To develop, maintain and deepen relationships with
members and non-members by supporting them wherever
they fall on the fitness spectrum.
To reach out to those talking about health, fitness, obstacles
and wins, and connect with them in the moment.
To grow The Fitness Rebellion and spread our message in
authentic, organic ways by inviting followers to become a
part of the movement.
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10. Twitter 101
When you log into Twitter, you will see a screen similar to this...
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11. Twitter 101
Your “feed” is the list of tweets you see on the HOME TAB
after signing into your Twitter account.
Your feed contains a list of all your outgoing tweets and
tweets sent by people you follow.
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12. Twitter 101
your tweet
tweets from people
you follow
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14. Twitter 101
INTERACTIONS
• PRIVATE LIST (only viewable by you)
• Displays all interactions with others (mentions, retweets of
your tweets and new followers).
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15. Twitter 101
new followers
mention / reply
retweet of your tweet
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16. Twitter 101
MENTIONS
• PRIVATE LIST (only viewable by you)
• Displays all mentions of your Twitter name / replies to you
from other Twitter users
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18. Twitter 101
PUBLIC PAGE
Although they look similar, your feed is different from your
public page (twitter.com/yourusername).
Your public page contains a chronological listing of all your
outgoing tweets including your replies to other users and
any retweets you have made.
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19. Twitter 101
tweet sent by me
reply / mention sent by me
retweet made by me
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20. Twitter 101
RECAP
Your HOME FEED displays your outgoing tweets + tweets
made by every person you follow. You are the only
person who sees this feed.
Your PUBLIC PAGE is a public listing of every outgoing
tweet you have sent, including replies and mentions. Any
person can view this feed by visiting http://
www.Twitter.com/yourusername.
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22. Twitter 101
This is a Twitter handle. Your handle is a username you create when you sign up with
Twitter. This handle serves as your virtual calling card.
Every Twitter handle is unique. In order to communicate with you, other Twitter users
must include your unique handle in their tweet or reply.
When communicating on Twitter, a handle is always preceded by the “@” symbol.
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23. Twitter 101
Finding your Twitter handle on your public page
your public page address
your Twitter handle
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25. Twitter 101
DIRECT MESSAGES (DMs)
•Direct Messages are private tweets exchanged
between two Twitter users that follow each other.
•You cannot direct message someone that does not
follow you or vice versa.
•DMs are basically private emails sent through Twitter.
•Like tweets, DMs are limited to 140 characters per
exchange.
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26. Twitter 101
With the exception of DMs...
EVERYTHING you publish on Twitter is publicly viewable to
and searchable by others.
EVERYTHING you publish on Twitter will show up on your
homepage.
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27. Who Sees What?take a deep breath ‘cause it’s about to get bananas
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28. Twitter 101
Lets meet our cast of characters..
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29. Twitter 101
Lets meet our cast of characters..
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31. Twitter 101
WHEN TO USE A BASIC TWEET
Basic tweets are the foundation of Twitter.
Use a basic tweet to broadcast a message or to share a
link, thought or photo with your entire twitter following.
When you post a basic tweet, every person that follows
you will see your tweet in their feed.
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32. Twitter 101
Example 1
This is a basic tweet.
• Anyone that follows @me will see this tweet in their feed.
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34. Twitter 101
WHEN TO USE A REPLY / MENTION
Mentions/replies are used any time you want to
communicate with someone directly on Twitter.
Typically, replies/mentions are a response to something
someone you follow has said or shared, or a tweet you want
to draw a specific person’s attention to.
Unlike DMs, anyone can see your mention tweets on your
public Twitter homepage, but they will only see your
mention tweets in their feed if they follow both you and the
person you are mentioning.
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35. Twitter 101
Example
This is a basic mention.
• By putting another person’s @username at the start of a tweet, I limit who sees it.
• Anyone who follows both @me and @mysister will see this in their feeds, too. For example, @mymom will see this, because
she follows @me and @mysister.
• Anyone who only follows one of us will not see this tweet in their feed.
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36. Twitter 101
Example 2
This is a mention/reply, too. But done another way.
• If @username is not at the start of a tweet, it will be treated like a basic tweet, which means everyone that follows @mysister will
see this tweet in their feed, whether they follow @me or not.
• I will see this tweet in my @mentions because my username is used within the tweet. I will also see it in my regular feed
because I follow @mysister.
• This is generally the incorrect way to reply to someone on Twitter. There are times when you may want to share a reply with
your followers (if your reply contains a useful link or image), but not in this circumstance. The rest of the world (and the rest my
followers) probably don’t really care what my Dad is up to. 99% of your mentions and replies will begin with @username followed
by your message. (See previous page for example.)
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37. Twitter 101
Example 3
This is a mention/reply, too. But done yet another way.
• By adding any character (typically a period) before the “@username” part of a mention/reply, it turns the mention into a
basic tweet.
• Anyone who follows @mymom will see this tweet in their feed.
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38. Twitter 101
Example 4
Here is another reply/mention scenario. @fan follows me, but I do not follow him.
• Because I do not follow @fan, his tweet will not show up in my feed, but it will show up in my mentions (because he has
mentioned @me in his post).
• Because @fan put my username at the beginning of his tweet, it will only show up in the feeds of his followers’ who are also
following @me.
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39. Twitter 101
Example 5
This is a mention/reply including multiple handles.
• As you know by now, @me, @mymom and @mysister see this tweet in our feeds because we all follow each other.
• When a mention/reply begins with a string of mentions, only the the first @username will influence which (unmentioned) Twitter
followers also see the tweet.
• In this instance, people that follow @me and @mysister (both of us) will see this tweet in their feeds, regardless of whether they
follow @mymom or not.
• Because @mymom is mentioned second in the list, her followers will not see this tweet in their feed whether they follow @me or
not.
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40. Twitter 101
Example 6
This is another kind of mention. I don’t follow @stranger and @stranger does not follow me.
• Even though @stranger does not follow me (and I don’t follow him), he can still mention me in a tweet and I will see it in my
@mentions.
• As long as your @username is mentioned somewhere in a tweet, it will appear in your @mentions.
• Because my username is in the middle of the statement, it is treated as a basic tweet, and DOES show up in @stranger’s
followers’ feeds.
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42. Twitter 101
Example 7 continued
• @mymom, @mysister, @fan and @stranger do not see this conversation in their feeds because they do not follow both @me
and @mydog.
• @mydog and @me will see these tweets in our @mentions (as well as our feeds) because we follow each other.
• If someone went to @me’s or @mydog’s public Twitter homepage, they could see everything we are writing back and forth. In
this way, any tweets that you write are not 100% private even if directed at another user. Remember: the only way to make sure
a conversation is 100% private is to send a direct message.
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44. Twitter 101
WHEN TO RETWEET
Retweeting (RT) is used when you want to share a tweet
that someone else posted with your followers.
Retweeting serves two functions:
1 - Forwards the content of the original tweet to your
followers
2 - Serves are a way of citing / giving credit to the person
who originally posted the tweet
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45. Twitter 101
HOW TO RETWEET
The simplest way to RT is to use the RT button built into Twitter
and most Twitter apps.
Another popular way to RT is to copy and paste the full
tweet (including the person’s username) and type “RT”
before it. By putting “RT” at the onset of the tweet, your
followers know that whatever comes next was said by that
user.
Yet another way to retweet is to quote the user by writing
“via @username” at the end of the copied tweet. Just be
sure not to replace the original author of the tweet with the
latest person to retweet it.
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46. Twitter 101
It is very easy to RT on
Twitter.com (and most
Twitter desktop apps
like TweetDeck and
Hootsuite) using the
native retweet feature.
Just click the button.
Once you click the
“Retweet” button, a
box like this will pop up.
Click the blue
Reteweet button to
confirm. Voila! You
have just retweeted.
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48. Twitter 101
#HASHTAGS
Hashtags are a way to label tweets so that other users
can easily find/see tweets on the same topic.
Hashtags contain no spaces or punctuation and begin
with a “#” symbol.
Examples: #AnytimeFitness, #FitnessRebellion, #fitness,
#ChuckRunyon
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49. Twitter 101
A few hashtags you might want to check out..
#AnytimeFitness #exercise
#FitFluential #motivation
#FitBlog #SurviveOn35
#mamavation #WeekendWorkout
#fitness #WorkingOutSucks
#gym #workout
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51. Twitter 101
BUILDING A FOLLOWING
Building a following is a slow process.
Generally, the best way to start using Twitter
is to focus on tweeting. Once you feel
comfortable, you can begin to follow other
people.
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52. Twitter 101
FINDING PEOPLE TO FOLLOW
There is no right or wrong way to find users to
follow. The simplest way is to explore who
your Twitter friends are already talking
to...and add anyone who interests you from
their pools of people.
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53. Twitter 101
BUILDING A FOLLOWING
Building a following is an even slower
process. The best way to gain followers is to
post interesting content and to engage in
conversation with others.
Over time, if what you are sharing is
interesting, rewarding and beneficial to
others, they will follow you.
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54. Twitter 101
A few people you might want to fol ow to get started..
Amy Taylor - @NoMeatballs
Anytime Fitness - @AnytimeFitness
Anytime Health - @AnytimeHealth
Brains on Fire - @BrainsOnFire
Brian Zehetner - @BrianZehetner
Captain Running Man - @CaptRunningMan
Chuck Runyon - @ChuckRunyon
Fitness Rebellion - @FitRebel
Geno Church - @GenoChurch
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56. Twitter 101
MANAGING SOCIAL MEDIA
The price of entry to social media may be free, but
managing your social media channels requires a significant
investment of time and energy.
This is why brands hire social media managers and
community managers. Part of our job is to establish a brand
presence within the social media space by monitoring,
igniting and engaging in conversation across a host of
social media platforms--from Twitter and Facebook to
Pinterest to YouTube.
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57. Twitter 101
MANAGING SOCIAL MEDIA
Feeling overwhelmed by social media? Rest assured, you
are not alone.
There is no silver bullet that makes managing social media
channels simple or easy. Conversation happens 24-7, 365
days a year.
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58. Twitter 101
MANAGING SOCIAL MEDIA
Just remember: they’re called social media TOOLS for a
reason. Even though social media can be super fun, it’s also
super hard work.
The best thing you can do is get active in the social media
space to find out which social media channel(s) work best
for you and to find out what (and how) others are using the
tools.
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59. Twitter 101
For the overachievers..
If you’re interested in learning more about Twitter (and social media marketing), check out these helpful resources...
Sites
http://www.momthisishowtwitterworks.com
http://support.twitter.com/groups/31-twitter-basics
Books
Engage, Brian Solis
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be
Generally Amazing on Facebook (And Other Social Networks), Dave Kerpen
The Tao of Twitter, Mark Schaefer
Twitter for Dummies, Laura Fitton + Michael Gruen + Leslie Poston
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