Incorporating Influencers in Content Marketing

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Influencer marketing increases the credibility and potential reach for your content and brand. Learn about the benefits of influencer involvement in content marketing as well as practical ways to identify and include influencers in your content marketing and public relations strategies.

Marketing Business Technologie

INCORPORATING
INFLUENCERS
in content marketing

AMY BISHOP
DigitalRelevance
Media Outreach Specialist
www.amylbishop.com
@AmyL_Bishop

INFLUENCER IMPACT
Reach a built-in, existing
audience
Endorsement from a
credible, third-party
Content is accepted as
a helpful resource
Media views content as
more relevant
Set content apart from
other brands'

EXPERTS
INFLUENCERS
MEDIA
CONTACTS
the
sweet
spot
find

OUTREACH TO
ENCOURAGE A
SOCIAL SHARE
OF CONTENT
01:

REQUEST A
BYLINED
ARTICLE FOR
YOUR BLOG
02:

INTERVIEW &
QUOTE IN AN
UPCOMING
PIECE OF
CONTENT
03:

PARTNER TO
COAUTHOR
LONG-FORM
CONTENT
04:

SUBMIT A
BYLINED
ARTICLE FOR
THEIR OWN
BLOG
05:

CONSIDER
EXCLUSIVE,
THIRD-PARTY
CONTENT
PARTNERSHIPS
06:

PURSUE PAID
PARTNERSHIPS
WHEN
VALUABLE
07:

RELEVANCE.COM
CONTENT PROMOTION
to learn more about

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Incorporating Influencers in Content Marketing

1. INCORPORATING INFLUENCERS in content marketing

2. AMY BISHOP DigitalRelevance Media Outreach Specialist www.amylbishop.com @AmyL_Bishop

3. MEDIA IMPACT

4. WHAT IS THE REAL BENEFIT?

5. INFLUENCER IMPACT Reach a built-in, existing audience Endorsement from a credible, third-party Content is accepted as a helpful resource Media views content as more relevant Set content apart from other brands'

6. IDENTIFYING INFLUENCERS

7. Criteria INFLUENCER Key Topic Areas Followers & Engagement Commonly Shared Media & News Sites Influencer Agenda Other Brand Preferences

8. EXPERTS INFLUENCERS MEDIA CONTACTS the sweet spot find

9. INFLUENCER INVOLVEMENT

10. OUTREACH TO ENCOURAGE A SOCIAL SHARE OF CONTENT 01:

11. REQUEST A BYLINED ARTICLE FOR YOUR BLOG 02:

12. INTERVIEW & QUOTE IN AN UPCOMING PIECE OF CONTENT 03:

13. PARTNER TO COAUTHOR LONG-FORM CONTENT 04:

14. SUBMIT A BYLINED ARTICLE FOR THEIR OWN BLOG 05:

15. CONSIDER EXCLUSIVE, THIRD-PARTY CONTENT PARTNERSHIPS 06:

16. PURSUE PAID PARTNERSHIPS WHEN VALUABLE 07:

17. RELEVANCE.COM CONTENT PROMOTION to learn more about