Amy McGeever of Mesh Strategies speaking at the TEN Conference held on on 9 March 2010 and organised by Rapidata, HomeMade Digital and Artez Interactive. Presentation topic: Things you'll need for success when running a digital fundraising campaign. Features a case study from the NSPCC's Letter from Santa campaign.
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AmyMcGeever-Thingsyoullneedforsuccess
1. Things youâll need for success⊠Amy McGeever [email_address] @amyatmesh Watch the YouTube video of this presentation
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12. Letter from Santa banner creative 2009 GM.TV Lifestyle Advertorial â value placement AOL Homepage rotator â value ad NOTE: Compared w other NSPCC banner adverts, the LFS campaign has a much lower average gift. However the volume is very high & it is a good lead generator for regular donors.
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18. Questions? Get in touch Amy McGeever [email_address] @amyatmesh Watch the YouTube video of this presentation