2. In May 2009, The Good Conspiracy was launched The Good Conspiracy infiltrated contemporary
during BNL MTL, the Biennale de Montréal. communication networks in the name of Common
Its ambition was to set the city awash in a Good, giving everyone the means to share
wave of positive energy. and broadcast good thoughts in public space.
3. Compliments
Good News
Moral Support
Wishes
Nice Gestures
The Good Conspiracy allowed citizens,
at all times, to share compliments, good news,
moral support, and wishes for happiness
or to suggest kind gestures and good deeds.
4. Messages came from a range of devices — from
Twitter, email, voicemail, SMS, to simple
handwritten notes.
11. D espertar cad a
m añana con la
en er gía que da
un a hermos a p a s i ón
en el coras ón.
DESEAR via
12. The Axis of Good The Good Conspiracy traced a path of goodness
through the very heart of Montreal, Saint-Laurent
Boulevard, between Sherbrooke Street and
Mont-Royal Avenue.
13.
14. Stations for Common Good Citizens were invited to stop where the symbols
of the conspiracy appeared on the sidewalk.
— Raise your head and listen.
Singular and sonorous boxes, perched on high.
15. Wall of Common Good Some nights, the Good Conspiracy lit up a
building and invited citizens to an SMS
exchange. Messages were immediately projected
on the building façade.
16. Wall of Common Good Conspirators who sent messages automatically
received messages from fellow conspirators.
17. Notes for Common Good Note cards were available to collect handwritten
kind words. They could be found at numerous
locations sympathetic to the cause of The Good
Conspiracy.
18. Notes for Common Good Conspirators collected contributions on an
irregular basis and posted them on The Good
Conspiracy website.
19. Notes for Common Good Notes were also enlarged into posters and
disseminated good words to a larger audience,
on the Axis of Good.
21. Conspiracy Automated The Good Conspiracy website was at the heart of
the broadcast. All messages, whether received
via twitter, email, sms or voicemail, were
gathered in one place.
22. Conspiracy Automated Voice messages were broadcast back on the street
to the Stations for Common Good. Written
messages were either printed and turned into
posters, or projected on facades.
23. Conspiracy published Messages were also sent to Montreal’s Metro
Newspaper, a key conspirator. Everyday a message
was published in a dedicated Good Conspiracy
section. This initiative reached hundreds of
thousands of people everyday.
24. The Bureau for Good The Bureau for Good, headquarters to the Good
Conspiracy, occupied a space within the main
BNL MTL gallery.
25. The Bureau for Good Conspirators could meet during regular
office hours.