The document discusses location-based services (LBS) and best practices for programming using location APIs. It introduces LBS and outlines some of the technical challenges, including maintaining battery performance, varying accuracy levels, and continuous changes in location technologies. The document then provides recommendations for deciding on location requirements upfront and using criteria to select the best location provider. It suggests practices like implementing a back off pattern to reduce accuracy needs over time and monitoring battery usage.
4. What is a location based service ?
―A location-based service (LBS) is an
information or entertainment service, which is
accessible with mobile devices through the
mobile network and which uses information on
the geographical position of the mobile device.‖
5. Is it the hot tech of today ??
• Not really !!! But there is a lot of potential
• Gartner (2009) identifies the LBS will be the #2 mobile
application for 2012 because of its perceived high user
value and its influence on user loyalty.
6. Some interesting stats
• people where
63% aware of LBS
• report having
52% used LBS • 32% use it every month
• 10% use it every day
• thought it was
94% valuable
• 18% tell others their location
• Expose location without consent 84%
• Identity theft 84%
• expressed
52% concerns • Loss of privacy 84%
7. Why is LBS so important
Need for
services
on the
move .
Better Availability
data of
networks hardware
LBS
popularity
GPS
Better hardware
batteries in more
devices
8. LBS Growth Factors
Success of new
Growth of mobile
digital business
advertising.
models.
Increasing
Increased speeds and
smartphone broader
adoption. coverage of
Growth mobile networks.
of LBS
10. LBS : Aspects to work on
Control
(Legal)
Security Trust
(Technolo
gical)
LBS (Social)
Privacy
(Ethical)
11. Obstacles in LBS adoption
Privacy concerns.
Security concerns
Two-thirds of advertising companies aren’t using LBS (2011 data).
General awareness is only around 30%.
Device user experience
14. Decide on your app location requirements upfront
How often do you need updates?
What happens when GPS and WIFI are disabled ?
How accurate do u need to be ?
What is the impact on battery life ?
What happens when location jumps ?
15. Best practices
• Specify a minimum update frequency.
• Specify a minimum update distance.
int freq = 10 * 60 * 1000 ; // 10 minutes
int distance = 500 ; // 500 meters
locationManager.requestLocationUpdates(provider, freq, distance, 1)
16. Best practices
• Use criteria to select a location provider
• Specify the criteria
– Allowable power drain
– Required accuracy
– Need for additional parameters like altitude, bearing , speed etc
• Find the best location provider based on your criteria
• Relax requirement till you find a provider
• Can limit to only active providers
• Can use all matching providers
17. Best practices
Criteria criteria = new Criteria() ;
criteria.setAccuracy(Criteria.ACCURACY_FINE);
criteria.setAltitudeRequired(false);
criteria.setBearingRequired(false);
criteria.setCostAllowed(true);
criteria.setPowerRequirement(Criteria.POWER_LOW);
String provider = locationManager.getBestProvider(criteria, true);
18. Some best practices
• Reduce the latency for getting your first
location fix by retrieving the last known
location from the Location Manager each
time the app is resumed.
• If there is one or more locations available
from within the allowed latency, return the
most accurate one. If not, we simply return
the most recent result.
19. Best practices
• Implement a back off pattern
– Use multiple location providers
• Fine and course
• High and low frequency /distance
• Remove listeners as accuracy improves
• Monitor battery and reduce functionality to
save power .
– Change frequency of updates
– Disable location change receivers
20. Best practices
• Network location provider — tend to return results
faster than the more accurate options
• Requesting location updates (particularly using the
GPS) while your app isn’t in the foreground is poor
practice, as it can significantly impact battery life.
• Register Passive Location Changed Receiver that
allows you to receive background updates even
when the application has been killed by the
system to free resources.
It’s estimated that by 2015, 58% of mobile users will own smartphones. That’s a significant percentage of consumers who can potentially be reached by marketers via LBS.As consumers spend more time on their mobile phones—especially smartphone users—mobile advertisers are capitalizing. We’re a group that wants to be engaged and because most of us smartphone users are permanently glued to our phones, we’re a rather captive audience.More companies are gaining positive results from being active in the mobile space. The success surrounding digital business models is attracting other companies to the space.Basic supply and demand: With more and more mobile and smartphone users, broader mobile coverage is a necessity. The “Can you hear me now?” campaign is pretty close to being a thing of the past.
Control (Legal) – Commonly GPS and other LBS devices are used to control and offer various types of services to the user. Personally it controls one’s own direction of moving in guiding the right way. In case of child tracking, parents have exclusive right to look after their children, as it is not possible for the young ones to make their own decision. So it is their legal right to monitor their children thereby reflecting a sense of caring. In case of law enforcement, special laws provide legal rights to police or security departments to keep an eye on criminals or suspects.Trust (Social) – In social life trust is the most essential part in human relationship. However, the use of LBS is being practiced in low trust conditions. Monitoring someone with the help of tracking system really affects personal relationship but as far as tracking criminals by cops or tracking children by parents are concerned, it is for the welfare of the individual & society.Privacy (Ethical) – As a human being, everyone has the right to privacy or being free from intrusion or disturbances in one’s personal life. But in case of LBS or any other telecommunication technologies dealing with transformation of various kinds of information, it becomes essential to provide adequate security to these kinds of data for not being misused by any unauthorized person. Tracking and monitoring someone without his/her consent is purely unethical so needs high level of security. But again as in case of law and order where tracking devices are used to monitor criminals becomes essential for the sake of society as a whole. Here, social security is counted higher than Individual safety and security.Security (Technological) – Again for maintaining privacy, security system should be strong. Every technology has both positive and negative impact on human life and LBS also has shortcomings by locating accurate information data or even easily given access to unauthorized person. On one hand LBS enhances both national and personal security but create another problem for the privacy of individual by not providing a foolproof security system to that highly sensitive information stored in its database. For obtaining security, one needs to do a little compromise on his/her privacy but to what extent is a question.