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- 1. TWITTUH LINDA MARTIN SENIOR VICE PRESIDENT WORLDWIDE SALES MARCH 24, 2005
- 2. EXECUTIVE SUMMARY The Concept • Just-in-time retail inventory The Opportunity • Reduced overhead costs • Increased customer satisfaction The Potential
- 3. WHAT WE’LL COVER TODAY A review of our current products and profits 2005 sales research Proposed new products Costs on return and investment projections Terms and conditions Strategy and schedule Sales and marketing needs Questions and answers
- 4. OUR CURRENT PRODUCTS Camping Climbing • Duffel Bags • Harnesses • Daypacks • Climbing shoes • Family camping tents • Helmets • Foam sleep pads • Rappel gloves • Internal frame packs • Rope bags • Cookware • Carabineers • Dehydrated food packs • Gaiters
- 5. PREVIOUS YEAR PROFITS (IN MILLIONS) 2002 2003 2004 Revenue 10.1 27.7 50.0 Cost of Goods 1.8 3.1 4.6 Gross Profit 8.3 24.6 45.4 Total Expenses 3.03 8.1 15.3 Pre-Tax Profit 5.27 16.5 30.1 Pre-Tax Profit as 64.6% 59.6% 60.2% Percent of Revenues
- 6. 2005 SALES RESEARCH Customers • 2005 is projected to attract 920,700 new customers • 27% of first-time customers have become repeat customers Transactions • Average sale transaction = $52.17 • 75% of customers have bought at least 1 non-sale item in addition to a sale item
- 7. PROPOSED NEW PRODUCTS Survival gear Sportswear Outerwear Off-road bicycles Fishing equipment and tackle Canoes and personal rowing shells
- 8. COSTS OF RETURN ON INVESTMENT PROJECTIONS Costs ROI 80 60 Costs 40 ROI ROI 20 Costs 0 '06 '07 '08 '09
- 9. TERMS AND CONDITIONS Terms and conditions #1 Terms and conditions #2 Terms and conditions #3 Terms and conditions #4 Terms and conditions #5
- 10. STRATEGY AND SCHEDULE Strategy • Tactic #1 • Tactic #2 • Tactic #3 Schedule Adopt plan Implement Evaluate Adjust 3Q05 4Q05 3Q06 4Q06
- 11. SALES AND MARKETING NEEDS Close sales faster Present complex concepts quickly and clearly Leverage database information (sales numbers, customer locations, etc.)
- 12. CLOSE SALES FASTER Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5
- 13. CONCEPTS QUICKLY AND CLEARLY Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5
- 14. LEVERAGE DATABASE INFORMATION Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5