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Donuts
Yours to discover
Twitter Tour w/ @AMPayt
Setting up your account
 Name: First and Last

 Handle: @firstlast, or a variation
   Searchable
   Easy to remember
   Not too long!

 Photo

 Website
   Portfolio
   LinkedIn

 Bio
   160 characters
   Be concise and creative
Account Settings
                    Username can be changed

                    Tweet location

                    Tweet privacy
                      “Protect my Tweets”
                      Allow people to find you
                      Resume extension
Who to follow
 Showcase your interests
  and your career aspirations

 Applications and interviews

 Avoid inappropriate pages

 Friends?

 Courtesy: follow back!
   #FF
   #Recommend
Suggestions
 Marketing              In general, follow…
   @adage                 Pages that will inspire
   @visually               and educate you
   @brandweek             LinkedIn connections
   @foursquare            Previous bosses
   Agencies + brands      CEOs and Entrepreneurs
                              @dens
 Business                    @richardbranson
   @HarvardBiz (HBR)
   @CNBC                Other majors?
   @FinancialTimes
   @WSJ
What‟s the point?
Mechanics

  #thisisahashtag   @thisisahandle
Mentions + Retweets
 A mention is any tweet that includes your handle
   Now includes Replies
   Ex. @AMPayt Good read! Not sure I buy it.


 Retweets allow you to post content by other users
   Retweet button
     No comments
     Original user‟s handle and photo appear
     Example


   “RT”
     Example
Twitter Language
 RT = Retweet
   Be sure to include the handle of the original poster
   Example


 MRT = Modified Retweet
   Only remove or shorten words, do not change them!
   Example
Twitter Language
 OH = Overheard
   Example


 NSFW = Not Safe for Work
   Example


 via @OriginalSource
   Example
Content
 140 character limit

 First Date Policy

 Resume extension
   Skills
   Interests
   Accomplishments

 Engagement
   RT content that interests you and give your opinion
   Reply to questions people/companies tweet
   Make your own questions
Content
 Links, photos, and videos
    Encourage followers to
     engage
    Distinguish your tweet

 Uploading
    Instagram, Twitpic
    bit.ly
    Or directly on Twitter
       Auto link-shortening

 Quality over quantity
Jobs + Communication
Source: Mashable




„Social Media Boosts Your Career‟
1.    It‟s not the same

2.    Power in connections

3.    It can help you find a job

4.    Learning is still good for you

5.    You can‟t hide behind the curtain

6.    It‟s not just about you

7.    Strut your stuff

8.    You will get the once over

9.    What you do now will pay off later
Connect on LinkedIn
LinkedIn + Twitter
 Add your Twitter handle to your LinkedIn profile
   Employer exposure
   Social media savvy

 Customize a personal LinkedIn URL

 Tweet and update LI at the same time
   Add “#in” to any tweet
   Check Tweet box on LI update
Klout: Measure Your Influence
Klout = Influence
 Login with Twitter or       Klout Style
  Facebook account
                              Perks
 Connect all social media
  accounts                       Benefits for achieving
                                  certain scores or being
 Score Analysis                  influential about certain
   True Reach                    topics
   Amplification                Can be
   Network Impact                discounts, freebies, exp
                                  eriences
 Your Topics
                              Achievements
 „You Influence‟ +              Badges for active Klout
  Influencers                     involvement
Questions?

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#twitter101

  • 1.
  • 4. Twitter Tour w/ @AMPayt
  • 5. Setting up your account  Name: First and Last  Handle: @firstlast, or a variation  Searchable  Easy to remember  Not too long!  Photo  Website  Portfolio  LinkedIn  Bio  160 characters  Be concise and creative
  • 6. Account Settings  Username can be changed  Tweet location  Tweet privacy  “Protect my Tweets”  Allow people to find you  Resume extension
  • 7. Who to follow  Showcase your interests and your career aspirations  Applications and interviews  Avoid inappropriate pages  Friends?  Courtesy: follow back!  #FF  #Recommend
  • 8. Suggestions  Marketing  In general, follow…  @adage  Pages that will inspire  @visually and educate you  @brandweek  LinkedIn connections  @foursquare  Previous bosses  Agencies + brands  CEOs and Entrepreneurs  @dens  Business  @richardbranson  @HarvardBiz (HBR)  @CNBC  Other majors?  @FinancialTimes  @WSJ
  • 10. Mechanics #thisisahashtag @thisisahandle
  • 11. Mentions + Retweets  A mention is any tweet that includes your handle  Now includes Replies  Ex. @AMPayt Good read! Not sure I buy it.  Retweets allow you to post content by other users  Retweet button  No comments  Original user‟s handle and photo appear  Example  “RT”  Example
  • 12. Twitter Language  RT = Retweet  Be sure to include the handle of the original poster  Example  MRT = Modified Retweet  Only remove or shorten words, do not change them!  Example
  • 13. Twitter Language  OH = Overheard  Example  NSFW = Not Safe for Work  Example  via @OriginalSource  Example
  • 14. Content  140 character limit  First Date Policy  Resume extension  Skills  Interests  Accomplishments  Engagement  RT content that interests you and give your opinion  Reply to questions people/companies tweet  Make your own questions
  • 15. Content  Links, photos, and videos  Encourage followers to engage  Distinguish your tweet  Uploading  Instagram, Twitpic  bit.ly  Or directly on Twitter  Auto link-shortening  Quality over quantity
  • 17. Source: Mashable „Social Media Boosts Your Career‟ 1. It‟s not the same 2. Power in connections 3. It can help you find a job 4. Learning is still good for you 5. You can‟t hide behind the curtain 6. It‟s not just about you 7. Strut your stuff 8. You will get the once over 9. What you do now will pay off later
  • 19. LinkedIn + Twitter  Add your Twitter handle to your LinkedIn profile  Employer exposure  Social media savvy  Customize a personal LinkedIn URL  Tweet and update LI at the same time  Add “#in” to any tweet  Check Tweet box on LI update
  • 20. Klout: Measure Your Influence
  • 21. Klout = Influence  Login with Twitter or  Klout Style Facebook account  Perks  Connect all social media accounts  Benefits for achieving certain scores or being  Score Analysis influential about certain  True Reach topics  Amplification  Can be  Network Impact discounts, freebies, exp eriences  Your Topics  Achievements  „You Influence‟ +  Badges for active Klout Influencers involvement

Editor's Notes

  1. http://www.youtube.com/watch?v=0qqDy5BmYKE
  2. http://www.youtube.com/watch?v=4AN4_N5N52U&feature=plcp&context=C32e9cdcUDOEgsToPDskL9zeKMViZntEpQ7cB6fdWR