A report on Facebook with a focus on Western Europe.

1. FACEBOOK
WORLD AND
WESTERN EUROPE
JAN 2010

2. Facebook
Statistical and worldwide data

3. Facebook in numbers
Users
350 MIO • total active users
175 MIO • active users each day
35 MIO • users updating status each day
55 MIO • status updates each day
2,5 BILLION • photos uploaded each month
1,6 MIO • active Pages
5,3 BILLION • fans of Facebook Pages

4. Facebook in numbers
User activity
130 • average number of friends
8 • average friend requests sent in a month
55 • average minutes on Facebook each day
25 • average comments posted in a month
2 • average Pages per month
12 • average number of groups

5. Facebook in numbers
Mobile
• active users currently accessing Facebook
65 MIO through mobile devices
50 • percent more active than non-mobile users
• mobile operators working to deploy and
180 promote Facebook mobile products, in over
60 countries

6. Some Facebook Pages and fans
4.8 Mio 4.1 Mio 1.8 Mio 1.7 Mio
5.4 Mio 3.6 Mio 2.8 Mio 1.5 Mio
1.2 Mio 3.4 Mio 3.3 Mio 4.7 Mio
1.6 Mio 2.3 Mio 2.2 Mio 0.8 Mio

7. 2009.
MIO users
continuously
worldwide in
reaching 350
Facebook has
been growing,
Total active users
0
50
100
150
200
250
300
350
400
12-2004
02-2005
04-2005
06-2005
08-2005
10-2005
12-2005
02-2006
Facebook’s growth
04-2006
06-2006
08-2006
10-2006
12-2006
02-2007
04-2007
06-2007
08-2007
10-2007
12-2007
02-2008
04-2008
06-2008
08-2008
10-2008
12-2008
02-2009
04-2009
06-2009
08-2009
350 MIO
10-2009
12-2009

8. Facebook users
Share per area
Facebook
users come
from all over
the world - 36% 28.3% 21.7%
about 65%
from North
America and
Europe 2.6%
8.9%
2.5%

9. Top 20 countries
United States (US)
The top 20 United Kingdom (GB)
Turkey (TR)
countries in Indonesia (ID)
terms of reach France (FR)
Canada (CA)
account for Italy (IT)
about 273 Philippines (PH)
Spain (ES)
MIO users, i.e. Australia (AU)
78% of Argentina (AR)
Colombia (CO)
Facebook Mexico (MX)
active users Germany (DE)
Chile (CL)
India (IN)
Taiwan (TW)
Venezuela (VE)
Malaysia (MY)
Sweden (SE)
0 10 20 30 40 50 60 70 80 90 100
Million users

10. Top 20 countries for penetration
% facebook users on population
60%
In 21
countries, over 50%
25% of
population is 40%
a Facebook
30%
user.
20%
10%
0%

11. Facebook
Top 10 countries in Western Europe

12. Facebook
Facebook users in TOP 10 Western European countries
25
22,6
20
Million users
15 14,3
13,3
10
7,7
5,8
5 3,1 2,9 2,3 2,3 1,8
0
Jan 2010 Jun 2009 Jan 2009 Jun 2008

13. Facebook users and population
90
Several 80
Western
70
European
60
countries have Million users
a strong 50
growth 40
potential 30
20
10
0
Population Facebook users

14. Facebook rank in Western Europe
According to
1°
Alexa,
Facebook is the
2°
second UK - FRANCE
preferred ITALY - SWEDEN
BELGIUM - DENMARK
site, after NORWAY -
SWITZERLAND
Google, in 8 of
10 FB Top
3°
European
Countries
4°
SPAIN
5°
GERMANY

15. Facebook – UK
62 MIO
46.7 MIO
22.6 MIO
Population Internet population Facebook population

16. Facebook – UK
Gender distribution Users by age
>64
55-59 60-64 2%
2% 2%
50-54
3%
<18
14%
45-49
5%
40-44
7%
Male
48.3%
Female 35-39
10% 18-24
51.7% 28%
30-34
11%
25-29
16%

17. Facebook – UK
Users by gender and age
7000
6000
5000
Users (x000)
4000
3000
2000
1000
0
<18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64
Male Female Total

18. Facebook – France
64.7 MIO
43.1 MIO
14.3 MIO
Population Internet population Facebook population

19. Facebook – France
Gender distribution Users by age
50-54 55-59 60-64 >64
3% 2% 1% 1%
45-49
4%
40-44
5% <18
18%
35-39
Male 7%
47.7%
Female 30-34
52.3% 11%
18-24
31%
25-29
17%

20. Facebook – France
Users by gender and age
5000
4500
4000
3500
3000
Users (x000)
2500
2000
1500
1000
500
0
<18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64
Male Female Total

21. Facebook – Italy
60.2 MIO
30 MIO
13.3 MIO
Population Internet population Facebook population

22. Facebook – Italy
Gender distribution Users by age
55-59
2% 60-64
1% >64
50-54 1%
3%
<18
45-49 15%
5%
40-44
8%
Female
46.3% 35-39
Male 10%
53.7% 18-24
26%
30-34
13%
25-29
16%

23. Facebook – Italy
Users by gender and age
4000
3500
3000
2500
Users (x000)
2000
1500
1000
500
0
<18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64
Male Female Total

24. Facebook – Spain
46.1 MIO
29.1 MIO
7.7 MIO
Population Internet population Facebook population

25. Facebook – Spain
Gender distribution 55-59 Users by age
1%
60-64 >64
50-54 1% 1%
3%
45-49
4% <18
9%
40-44
7%
18-24
Male 22%
47.6% 35-39
12%
Female
52.4%
30-34
19% 25-29
21%

26. Facebook – Spain
Users by gender and age
1800
1600
1400
1200
Users (x000)
1000
800
600
400
200
0
<18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64
Male Female Total

27. Facebook – Germany
81.8 MIO
54.2 MIO
5.8 MIO
Population Internet population Facebook population

28. Facebook – Germany
Gender distribution Users by age
50-54 55-59
2% 60-64 >64
1% 1% 1%
45-49
4%
<18
14%
40-44
6%
35-39
9%
Male
48.9%
Female
51.1% 30-34 18-24
13% 30%
25-29
19%

29. Facebook – Germany
Users by gender and age
1800
1600
1400
1200
Users (x000)
1000
800
600
400
200
0
<18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64
Male Female Total

30. Facebook – Sweden
9.3 MIO
8.1 MIO
3.1 MIO
Population Internet population Facebook population

31. Facebook – Sweden
Gender distribution Users by age
60-64 >64
55-59 2% 2%
50-54 3%
4%
<18
16%
45-49
5%
40-44
Male 8%
48%
Female
35-39 18-24
52%
9% 26%
30-34
11%
25-29
14%

32. Facebook – Sweden
Users by gender and age
900
800
700
600
Users (x000)
500
400
300
200
100
0
<18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64
Male Female Total

33. Facebook – Belgium
10.8 MIO
7.3 MIO
2.9 MIO
Population Internet population Facebook population

34. Facebook – Belgium
Gender distribution Users by age
55-59 >64
3% 60-64 1%
2%
50-54
4%
<18
15%
45-49
6%
40-44
7%
Female Male
49.5% 50.5 % 35-39 18-24
9% 26%
30-34
12%
25-29
15%

35. Facebook – Belgium
Users by gender and age
800
700
600
500
Users (x000)
400
300
200
100
0
<18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64
Male Female Total

36. Facebook – Denmark
5.5 MIO
4.6 MIO
2.3 MIO
Population Internet population Facebook population

37. Facebook – Denmark
Gender distribution Users by age
60-64 >64
55-59 2% 3%
50-54 3%
5%
<18
18%
45-49
7%
Male
48.3% 40-44
8%
Female
51.7% 18-24
21%
35-39
10%
30-34 25-29
11% 12%

38. Facebook – Denmark
Users by gender and age
500
450
400
350
300
Users (x000)
250
200
150
100
50
0
<18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64
Male Female Total

39. Facebook – Norway
4.9 MIO
4.2 MIO
2.3 MIO
Population Internet population Facebook population

40. Facebook – Norway
Gender distribution Users by age
55-59 60-64 >64
2%
50-54 2% 1%
4%
45-49
5% <18
15%
40-44
7%
Female Male
49.2% 35-39
50.8% 9%
18-24
30%
30-34
10%
25-29
15%

41. Facebook – Norway
Users by gender and age
700
600
500
Users (x000)
400
300
200
100
0
<18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64
Male Female Total

42. Facebook – Switzerland
7.8 MIO
5.7 MIO
1.8 MIO
Population Internet population Facebook population

43. Facebook – Switzerland
Gender distribution Users by age
50-54 55-59 60-64 >64
3% 2% 1% 1%
45-49
5%
<18
15%
40-44
7%
Female
49.4% Male 35-39
0.9 MIO 50.6% 9%
0.9 MIO
18-24
28%
30-34
12%
25-29
17%

44. Facebook – Switzerland
Users by gender and age
600
500
400
Users (x000)
300
200
100
0
<18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 >64
Male Female Total

45. THANK YOU
FOR YOUR ATTENTION
Amodiovalerio Verde
amodiovalerio.verde@gmail.com