1. The HubSpot Platform and APIs
By Yoav Shapira and Adrian Mott
Official Content Sponsor

2. Dharmesh Shah
HubSpot co-founder and hacker
Let’s maximize the
number of people
who succeed
together with us.

3. TABLE OF CONTENTS
Not just a product anymore
Platform Vision
APIs
Marketplaces
1
2
3
4
Examples and Q&A5

4. Not just
a product
anymore

5. The product is not everything…

6. Platforms
encourage
innovation.

7. We’re
just
getting
started.
.

8. What do you
mean by
“Platform” ?

9. Programmati
c Access to
Data (APIs)

10. Marketplace
s

11. HubSpot
Platform
Vision

12. Welcome
!

13. Building a
healthy
ecosystem.

14. InnovationInnovation

15. Create
Marketing
Rockstars
Together, we
can Create
Millions of
Marketing
Stars

16. APIs

17. What is an
API?

18. http://docs.hubapi.com

19. Leads API

20. Blog API

21. Lead
Nurturing
API

22. What The
Future Has
In Store

23. Marketing
Database

24. Analytics
API

25. Keywords
API

26. Marketplace
s

28. Customer Usage
0
500
1000
1500
2000
2500
3000
Social
Connections
Analyze your
Landing
Pages
To-Do List Zery's
Content
Marketplace
Search
Grader
Benchmarks

29. 0
1000
2000
3000
4000
5000
6000
7000
April May June July August
Installed Apps
Total App Marketplace App Installs
2011

30. 100 Marketers
are better than 1.

31. Services
Marketplace
http://services.hubspot.com

33. Where
Do
I
Start?

34. Try out
Marketplace
Apps

35. Use our APIs
to Improve
your
Marketing

36. Create a
first-to-
market
App

37. 1. You Build
2. We Help Promote
3. Profit

38. Create a
First to
Market
App
http://ideas.hubspot.com

39. Lots of
possibilities
for marketing
apps

40. Come to
Hackathon1!

41. Examples
and
Q&A

43. 0
2
4
6
8
10
12
14
Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11
LyntonWeb API Integration
Customers

44. MS Dynamics
NetSuite
Salesforce
Sugar CRM
Other CRM
Magento
Shopify
Other E-Commerce
Custom Systems
LyntonWeb API Integration
Projects

45. 0
10
20
30
40
50
60
70
80
2009 2010 2011 2012
LyntonWeb Team GrowthHead

46. Marketing
SalesDevelopment
Creative
LyntonWeb Team
Composition
Client Services

48. Total Development time
to Build a Canvas App:
10 days

49. Zery’s Growth rate before building a
HubSpot Canvas App:
10% per month
Zery’s Growth rate after building a
HubSpot Canvas App:
55% per month and holding steady!

50. Total Number of Zery’s
Users:
2,400

51. Thank you!
Download a copy of this presentation at:
http://hugs.hubspot.com/2011-content
Tweet this presentation:
@yoavshapira and @adrianmott

52. PLATFORM
Discussion at
Individual
Tables
Arjun Moorthy: App Ideas
and Economics
Jordyne Wu: Services
Marketplace
Ben Smith:
Salesforce.com Connector
v2

53. Learn More at Camp.HubSpot.com
CONTENT
CAMP
60 MINUTES
EVERY
FRIDAY
@2PM ET
DAY CAMP
30
MINUTES
EVERY
WEDNESD
AY
@4PM
ET