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Technology: The Leap Forward Husni Khuffash Country Manager Microsoft Jordan
My Personal Journey Technology
Need for Continuous Innovation “Innovation is the industrial engine of the 21st century” 4
Key drivers of regional innovation Resources Culture Infrastructure
6 Technology Transforming our lives Access THE CLOUD! Tools of production Storage Social Networks Mobility & New Devices Advertising
Opportunities for you – Your potential to be what’s next  Approximately $200,000 worth of Microsoft Software per Startup
Collaboration is crucial “Some secrets are more      valuable when shared” -Ed McCracken – Steve Jobs, Fortune 8
9 Fulfilling user needs should be the focus 70-80% of new product development that fails does so because of a failure to understand user needs
Moving fast then iterating is the best way to proceed “Big will not beat small anymore. It will be fast beating slow” - Rupert Murdoch 10
What’sStoppingUs?
What’s stopping us Only 3.2% of the 28.5% worldwide internet penetration comes from the  Middle East Technology in Education Resistance to change
How winners get ahead in a slowdown Invest for growth Drive profit by targeting Manage costs  13
Video
husnik@microsoft.com www.microsoft.com/jordan www.facebook.com/microsoftjordan @husnik   www.twitter.com/microsoftjordan @MicrosoftJordan http://ca.linkedin.com/in/husni www.youtube.com/microsoftjo

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Technology: The Leap Forward

Editor's Notes

  1. Facing a downturn the best performing companies open up more of a performance gap over their competitors than during more buoyant economic conditions.They do this by continuing invest selectively in the best growth opportunities, ensuring they keep driving profitable areas hard and being rigourous about cost management. In doing this they build capabilities which sustain success in the future. “There’s never a better time to steal market share than in a recession. In the Great Depression, W K Kellogg continued marketing his cereals as all his rivals were cutting back; in doing so, he pulled ahead of Post Cereals in sales, a change that has never been reversed” (Advertising on the Edge, The Economist)