Learn the essential steps in setting up an email marketing list for your online business. This deck is derived from: How to Set Up an Email Marketing List: A Beginner’s Guide By Joan Mullally and Evelyn Trimborn http://EternalSpiralBooks.com/email Copyright 2012. The authors hope you find it useful!

1. How To Set Up An Email
Marketing List
This deck is derived from:
How to Set Up an Email Marketing List: A Beginner’s Guide
By Joan Mullally and Evelyn Trimborn
http://EternalSpiralBooks.com/email
We hope you find it useful!
Copyright 2012
All Rights Reserved.

2. 1-Research your niche market
2-Identify the ideal customer in your niche
3-Draft a business plan (and keep it handy as a
working document)
4-Establish a basic sales process:
1-An item to sell;
2-a method to collect payments, such as
PayPal/PayDotCom
5-Choose a reliable email service provider
6-Build a list of pre-qualified buyers at your site.
http://EternalSpiralBooks.com/email

3. 7-Plan your ‘squeeze page’
8-Draft your squeeze page
9-Design your squeeze page
10-Add images to your squeeze page
11-Draft the copy for your squeeze page
12-Add multimedia to your squeeze page
13-Plan your first autoresponder series
14-Write your first autoresponder series
15-Maintain momentum in your email marketing
http://EternalSpiralBooks.com/email

4. • What are the most important keywords and
keyphrases in your niche that your ideal
customer will enter into the search engine/s.
• What does your ideal customer want so
badly they will pay for it?
http://EternalSpiralBooks.com/email

5. • Make it so interesting and of such high
perceived value that the ideal customer in
your niche will scramble to get it:
– Try offering for a limited time
– Make it exclusive to members of a particular
group
– Limit the number of free giveaways
– Create an introductory sale price; one a certain
date is past, it will go up a lot in price.
http://EternalSpiralBooks.com/email

6. • This is essential for starting where you are
and knowing where you want to go and
how you are going to get there.
• Your business plan will always be a work in
progress as you do more of the strategies
that work, and less of the ones that do not.
• Email marketing WORKS.
http://EternalSpiralBooks.com/email

7. 1-An item to sell;
2-A method to collect credit card and other
forms of payment, such as PayPal and/or
PayDotCom (which uses PayPal, but can help
you stay organized and ahead of the curve
technically.
http://EternalSpiralBooks.com/email

8. • Most reputable services have tutorials and
help desks if you do it yourself
• Aweber is the industry leader
• GetResponse is their main competitor, and
iContact
• We use Aweber because it is so customer-
friendly. They are constantly adding new
features as well.
http://EternalSpiralBooks.com/email

9. • The people who sign up for your list will be pre-
qualified buyers for a number of reasons.
• First, they will have come to your site using
various keywords.
• Second, they will self-select by putting in their
information in order to receive your newsletter
or free gift.
• They are not just random people whom you will
be spamming (never spam!) but people who
are already interested in your niche.
http://EternalSpiralBooks.com/email

10. • A squeeze page is where you will drive your
online traffic to sign up for your freebie
• Drive traffic by using
– Social networking
– Forum presence
– Article marketing
– Press releases
– Website / blog
http://EternalSpiralBooks.com/email

11. • The simpler, the better
– Your message and call to action must be clear
• Headline
– Should speak to your clients deepest fears or
desires
• Bullet points
– Showcase the 3-6 main benefits of your product.
Even if you are giving away a free special report,
make them eager to get it.
http://EternalSpiralBooks.com/email

12. • Sign up box (or web form)
– Keep it simple with name and email only; you
can get more information from them later.
– Any more information will make people click
away
– Use the great templates provided at Aweber to
really customize your look and feel.
• Keep all your language simple and easy to
understand. No hidden tricks, please.
http://EternalSpiralBooks.com/email

13. • Sample graphics that will add to your page
http://EternalSpiralBooks.com/email

14. • The most important squeeze page
ingredient is not the graphics but =
EMOTION
• Use “power words” such as:
– Easy, exclusive, time-limited, special, learn,
discover, and envy
http://EternalSpiralBooks.com/email

15. • Consider using an effective audio or video
squeeze page template that will play on
their arrival and encourage them to register
http://EternalSpiralBooks.com/email

16. • Create content OR
• Purchase Private Label Rights (PLR) series OR
• Hire a ghostwriter
• Use templates in Aweber
• Write subject lines yourself
• Use a separate series for each campaign
– One for free report, one for paid offer, one for
additional free item (especially if the first one
does not work that well).
http://EternalSpiralBooks.com/email

17. • Outline of an autoresponder series
http://EternalSpiralBooks.com/email

18. • Promote your squeeze page
• Recruit affiliates & JV partners
• Plan your next email campaign!
http://EternalSpiralBooks.com/email

19. How To Set Up An Email
Marketing List
This deck is derived from:
How to Set Up an Email Marketing List: A Beginner’s Guide
Joan Mullally
Evelyn Trimborn
Eternal Spiral Books
http://EternalSpiralBooks.com/email
Copyright 2012
All Rights Reserved.