The Affluent in India The affluent are those that have a large amount of wealth and spending power. This is also most likely to be reflected in their high income profile. As is evident, the bulk of the affluent in India reside in urban areas, it is also likely that they are most concentrated in the large metros. However, that does not imply that affluent do not exist in other parts. Large rural landowners, agriculture commodity traders, contractors, public servants, or those living in large farms or farm-houses in the vicinity of (but not within) large urban centers are all spread across the country. They tend to travel nationally and internationally and can access products aimed at them through many different sources. The affluent tend to be very different from those less fortunate economically. Affluent households tend to have lifestyles characterized by lesser physical work, greater expenditures on entertainment, lower time spent on day-to-day necessities of household chores and occupation. They also have a different disease profile. Overall, the affluent can spend more, and they are better-off, but there are many aspects of their lives that they seek to improve. They have the ability to pay for such goods and services. They also tend to be more concentrated thus making it easier for marketers to identify locations where they are concentrated. All these characteristics ensure that there are always many more goods and services for the affluent than the poor. Consequently, serving the affluent market is a highly competitive endeavour.

2. The Affluent in India The affluent are those that have a large amount of wealth and spending power. This is also most likely to be reflected in their high income profile.

3. The Affluent in India As is evident, the bulk of the affluent in India reside in urban areas, it is also likely that they are most concentrated in the large metros. However, that does not imply that affluent do not exist in other parts. Large rural landowners, agriculture commodity traders, contractors, public servants, or those living in large farms or farm-houses in the vicinity of (but not within) large urban centers are all spread across the country. They tend to travel nationally and internationally and can access products aimed at them through many different sources.

4. The Affluent in India The affluent tend to be very different from those less fortunate economically. Affluent households tend to have lifestyles characterized by lesser physical work, greater expenditures on entertainment, lower time spent on day-to-day necessities of household chores and occupation. They also have a different disease profile.

5. Households in Income Brackets Source Market Skyline of India 2008-09 Values in INR per annum 44.5% 40.3% 28.1% 28.2% 19.3% 20.8% 4.8% 6.7% 2.6% 2.3% 1.0% 1.4% 2006 HH nos 2008 HH nos >1000k 500-1000k 300-500k 150 - 300k 75 - 150k < 75k

6. Populations in Income Brackets Source Market Skyline of India 2008-09 49,229,054 428,438,916 83,781,521 238,648,378 119,386,537 111,363,934 50,743,971 22,455,648 18,464,603 10,528,798 10,711,082 4,053,168 Urban Rural Population in households with Annual income > Rs.1,000k Population in households with Annual income Rs. 500k- Rs. 1,000k Population in households with Annual income Rs. 300k- Rs. 500k Population in households with Annual income of Rs. 150k to Rs.300k Population in households with Annual income of Rs. 75k to Rs.150k Population in households with Annual income of < Rs. 75k Values in INR

7. Income profile of top 112 Cities Source City Skyline of India 2008-09 5,912 2,887 1,774 2,688 13,261 Total Income (Rs billions) Alpha (Top 10) Beta (11th to 30th) Gamma (31st to 50th) Delta (The balance 62) Top 112 cities

8. Income profile of top 112 Cities Source City Skyline of India 2008-09 2,011 5,167 2,849 3,233 13,261 Total Income (Rs billions) East West North South Top 112 cities

9. Income profile of top 112 Cities Source City Skyline of India 2008-09 1,608 1,264 602 350 569 446 429 393 Total Income (Rs billions) Chennai Ahmadabad Pune Urban Areas in Thane Kolkata Bangalore Delhi Mumbai

10. Top Localities by Aggregate Income 48,695,313,430 Ward G/North - Dadar/Plaza - Dadar Mumbai 53,641,421,184 Ward K/East - Andheri (East) - Sahar Airport Mumbai 60,001,550,018 Ward F/North - Matunga - Sion Mumbai 61,611,856,624 Ward M/East - Chembur East - Sanjay Nagar Mumbai 63,462,555,764 Ward K/West - Andheri (West) - Oshiwara Mumbai 64,657,863,904 Ward S - Bhandup - Bandhup Railway Station Mumbai Total annual disposable income Neighbourhood City Sum of incomes of all households Source City Skyline of India – neighbourhood series – 2008-09 Values in INR

11. Top Localities by Aggregate Income 4,838,993,852 Kasba - Bosepukur Kolkata 4,846,817,608 Gobra Burial Ground Kolkata 5,416,950,446 Rabindra Sarovar Metro Station ; Tollygunge Circular Road & Diamond Harbour road crossing Kolkata 5,503,849,380 Institute of Child Health ; Ballygunge Phari Kolkata 5,731,985,600 Dhapa Kolkata 6,210,938,232 Beck Bagan ; Ballygunge ; University College of Law - Calcutta University Kolkata 6,686,822,756 Jodhpur Park; Indian Institue of Chemical Biology Kolkata Total annual disposable income Neighbourhood City Sum of incomes of all households Source City Skyline of India – neighbourhood series – 2008-09 Values in INR

12. Top Localities by Aggregate Income 14,112,989,444 Pitampura Delhi 14,149,459,360 Mahipalpur Delhi 14,271,909,297 Greater Kailash I Delhi 15,689,955,937 Greater Kailash II Delhi 15,908,676,128 Rithala Delhi 18,863,736,195 Preet Vihar Delhi 33,743,203,160 Rohini Delhi Total annual disposable income Neighbourhood City Sum of incomes of all households Source City Skyline of India – neighbourhood series – 2008-09 Values in INR

13. Top Localities by Aggregate Income 6,974,067,356 Anna Nagar (West) Chennai 7,092,586,332 Kolathur Chennai 7,173,516,184 Kodungaiyur (West) Chennai 7,951,135,496 Virugambakkam (North) Chennai 8,361,130,394 Adayar (West) Chennai 9,791,326,048 Villiwakkam (South) Chennai 13,171,583,704 Velachery Chennai 14,429,717,168 Thiruvanmiyur (East) Chennai Total annual disposable income Neighbourhood City Sum of incomes of all households Source City Skyline of India – neighbourhood series – 2008-09 Values in INR

14. Top Localities by Aggregate Income 7,605,826,204 Ejipura Bengaluru 7,639,540,284 Jayanagar Bengaluru 8,031,588,744 Sanjay Nagara Bengaluru 9,629,593,520 Ganesh Mandir Bengaluru 10,563,730,128 J P Nagar Bengaluru 10,744,720,672 Srinivasanagar Bengaluru 12,545,472,976 Padmanavanagar Bengaluru Total annual disposable income Neighbourhood City Sum of incomes of all households Source City Skyline of India – neighbourhood series – 2008-09 Values in INR

15. Indicus Analytics Pvt. Ltd. 2nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net Indicus Products Market Skyline of India 2008-09 City Skyline of India 2008-09 City Skyline of India – neighbourhood series – 2008-09 Housing Skyline of India – 2008-09