This presentation is a part of submission towards assignment-2 of "Technology Entrepreneurship Venture Lab 2012". The presentation is about tweaking a Worst Business Idea to make it a Good Business Idea.

1. Technology Entrepreneurship
Venture Lab 2012
ASSIGNMENT – 2
Submitted By:
1. Amit Kumar Pandey
2. Pranay Bhardwaj
3. Vishal Srivastav

2. Worst Idea: Social Game Studio
Business Model Canvass
Given By: Jorge López González

3. Key Activities Value Customer Customer
Key Partnership A quick development Propositions Relationships Segments
process and We will provide The primary relation
integration of the with customers will be
Everyone with a
Social networks multiplatform
games with the the different scoring game device or
like Facebook, games with social systems that the
Google +, Tuenti,
social networks. A
interaction using distribution channels
a PC with
new game every webbrowser.
OpenFeint, etc... several social provide to rate the
month must be the games, along with the
They will provide goal to achieve. networks. suggestions that
the channels to Critical importance customers can made in
share the gaming of the graphic design those places.
experience of every game.
between the Key Channels
There are a lot of
game players. Resources distribution channels
Distribution Computers, servers, test that can be used to
channels devices for every game deliver the games to
platform. customers: Google
provided by Unity programmers with
experience in game
Play, App Store,
Apple, Microsoft, development. Facebook, Google +,
Google, Sony. Graphic designers with XBox Marketplace, and
experience in game in summary every game
development. distribution channel
Team leaders with available for the target
experience in agile platforms.
software development
process (like SCRUM)
Marketing team with
experience in viral
advertising and a deep
knowledge of social
networks.
Cost Structure Revenue Streams
Hardware cost. Every game will have two versions, a pay one and a

4. Worst Idea to “Best Idea”
Tweaking the Idea to Target a specific purpose.

5. Best Idea: Social Game Studio for
Product Marketing
 Create Social Media Games where prizes are „Real‟.
 For example, if someone wins the game, then he will get
an actual (real) coupon from the sponsoring company of
that particular event.
 Fundamentally, this idea will be effectively about
SPLICING Groupon and Zynga.
 Each event will be sponsored by some company.
 Good platform which start-ups/new products can use
to publicize their products.

6. Best Idea: Social Game Studio
for Product Marketing
Business Model Canvass

7. Key Partnership
 Social networks like Facebook, Google +, Tuenti,
OpenFeint, etc...
 They will provide the channels to share the
gaming experience between the game players.
 Distribution channels provided by Apple,
Microsoft, Google, Sony

8. Key Activities
 A quick development process and integration of
the games with the social networks.
 Marketing with Start-ups/New Product companies
to get partnership and sponsorship for the games.
 Social Media Marketing of the games.

9. Key Resources
 Computers, servers, test devices for every game
platform.
 Unity programmers with experience in game
development.
 Graphic designers with experience in game
development.
 Team leaders with experience in agile software
development process (like SCRUM)
 Marketing team with experience in viral
advertising and a deep knowledge of social
networks.

10. Value Propositions
 We will provide multi-platform games with social
interaction using several social networks.
 Marketing platform to Start-ups and New
Products of established companies.

11. Customer Relationships
 The primary relation with customers will be the
different scoring systems that the distribution
channels provide to rate the games, along with
the suggestions that customers can make in
those places.
 Monthly marketing analysis to product partners.

12. Channels
 There are a lot of distribution channels that can
be used to deliver the games to customers:
Google Play, App Store, Facebook, Google +,
XBox Marketplace, and in summary every game
distribution channel available for the target
platforms.

13. Customer Segments
 Social Media Enthusiast youth and kids.

14. Cost Structure
 Hardware cost.
 Team salary.
 Office rent.
 Marketing Expenditure
 Maintenance Costs

15. Revenue Streams
 Every game will have two versions, a paid one
and a free version with ad integration.
 The sponsoring companied.
 Ad sponsors.

16. Key Activities Value Customer Customer
Key Partnership A quick development Propositions Relationships Segments
process and We will provide The primary relation
integration of the with customers will be
Social Media
Social networks multi-platform
games with the the different scoring Enthusiast
like Facebook, games with social systems that the
Google +, Tuenti,
social networks.
interaction using distribution channels
youth and kids.
Marketing with Start-
OpenFeint, etc... several social provide to rate the
ups/New Product games, along with the
They will provide companies to get networks. suggestions that
the channels to partnership and Marketing customers can make in
share the gaming sponsorship for the platform to Start- those places.
games. Monthly marketing
experience ups and New analysis to product
between the Social Media Products of partners.
Marketing of the
game players. games.
established
Distribution companies.
Key Channels
channels There are a lot of
provided by Resources distribution channels
Computers, servers, test that can be used to
Apple, Microsoft, devices for every game deliver the games to
Google, Sony. platform. customers: Google
Unity programmers with
experience in game
Play, App Store,
development. Facebook, Google +,
Graphic designers with XBox Marketplace, and
experience in game in summary every game
development. distribution channel
Team leaders with available for the target
experience in agile platforms.
software development
process (like SCRUM)
Marketing team with
experience in viral
advertising and a deep
knowledge of social
networks.