Founded in 1990 by Dr. Paul Vitenas, Vitenas Cosmetic Surgery is a leading plastic surgery clinic at Houston. Focussed on achieving the fine art of natural appearing aesthetic beauty in a safe environment, it provides personalized care for each client.

1. About Vitenas Cosmetic Surgery
Founded in 1990 by Dr. Paul Vitenas, Vitenas Cosmetic Surgery is a leading plastic surgery clinic at Houston.
Focussed on achieving the fine art of natural appearing aesthetic beauty in a safe environment, it provides
personalized care for each client.
Campaign Focus
The aim of this campaign was to increase the number of likes by using the pay per like modeloffacebook
advertising provided by SocialAppsHQ.com. Also, intent was to augment Vitenas’ mailing list and find the
right target segment that would beinterested in receiving information about their services, deals or
packages via email. Further, they aimed at increasing brand awareness amongst the new age trendy women
who might betheir potential leads and createawareness about their service in the onlinesocial
media community.
Vitenas Campaign
 Setting up a Facebook Ad Campaign: We created large number of Facebook ads for Paul Vitenas
Facebook page and carefully selected their placement on relevant pages.
 Optimizing for cost per like: The Facebook ads were optimized so as to get the maximum result
oriented clicks and generate maximum ROI.
 Developing a signup Form: A signup form was developed asking people to enter their contact details.
It was specifically mentioned that their details would be added to Vitenas’ mailing list and they would
receive promotional emails from Vitenas.
Impact
Given the social media savvy beauty conscious female population, the campaign worked really well for
Vitenas Cosmetic Surgery. It boosted their likes to 10 times of their existing likes and helped them cross
10,000 likes. They weresuccessfully able to identify their potential leads for business and gained immense
popularity and a high engagement rate. They wereable to reducetheir cost on social media marketing to

2. 1/5th of what they were paying before. All this was madeeasy and simple for them by SocialAppsHQ, an All-
in-One social media marketing platform.