If you had six seconds to sell your business, what would you do? Vine, the popular mobile app by Twitter, lets users record six seconds of video and share it to a social stream online (just like Twitter). Most of these videos are pets and kids playing with their new iPhones, but businesses are creating new ways to sell their brand online using these “micro-videos.” Vine for business isn’t just a Fortune 500 game. Local companies can take what’s been done by the big boys and imitate their methods to target a more specified audience.

1. How Small Business Can Make A Big Impact On Vine
If you had six seconds to sell your business, what would you do?
Vine, the popular mobile app by Twitter, lets users record six seconds of video
and share it to a social stream online (just like Twitter). Most of these videos
are pets and kids playing with their new iPhones, but businesses are creating
new ways to sell their brand online using these “micro-videos.”
Vine for business isn’t just a Fortune 500 game. Local companies can take
what’s been done by the big boys and imitate their methods to target a more
specified audience.

2. Show How It’s Done
Lowe’s was an early adopter for advertising on Vine when the network
launched in early 2013. It’s signature series, “#lowesfixinsix,” gives quick tips
on handy work around the house. The idea isn’t trademarked, so if you run a
local hardware store this is definitely something you should do. But even if
your business is anything from a coffee shop to a local bicycle store, quick tips
like how to brew a cup of coffee or fix a broken bike chain will help earn a
following online that eventually translates into new customers.
Show Off Special Events
Since networks like MTV and VH1 don’t show music on their channels
anymore, they use Vine to promote special events like this clip from
Lollapalooza in Chicago. Companies across all verticals usesocial media to
both announce and broadcast events online. One look at search
agency iAcquire.com twitter stream and you can see all sort of posts involving
speaking events and interviews along with pictures and video. Any local
business who wants to add six-second clips to the mix can upload them right
to their own Twitter stream since it still owns Vine.
Display Company Culture
Do you have a fun office? Stop hiding it behind the front doors. A lively office
culture is more appealing to consumers than most think. Urban Outfitters
posts all sorts of videos of fun office non-sense (like this bear suit above). No
matter what your industry, take videos of office parties, happy hours and just
general shenanigans around work. The boss won’t give you the stink eye if he
realized the affect these videos had on consumers who demand to get
involved with cool companies.

3. Make a Six-Second Ad
Do you know how much it costs to advertise on Vine? Nothing. Viral ads
online are the best way to spread your brand’s message if done right. This six-
second spot from Dove shows a woman smelling a fragrant shampoo and
instantly transporting to the outdoors. If you work retail, service, or virtually
any other industry, a six-second commercial is limited only by your creative
thinking.
Big business already paved the way — they figured out what works and left
the blueprints for small business to follow. If your company is looking for a
new way to advertise online, you only need to see the six-second successes
that are already out there.
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