What is Social Media Monitoring? Monitoring on the social media is a concept that permits users to track a brand’s mentions on the web, analyse them using graphical representations, comments or posts, to keep a tab on the competitors of the brand, analyse the sentiments and receive alerts on the keywords inserted by the user. It is a software that works in favour of a user by providing them insights for a particular brand. One of the innovative features of monitoring is Sentiment Analysis.

1. Analysis in Social Media Monitoring
What is Social Media Monitoring?
Monitoring on the social media is a concept that permits users to track a brand’s
mentions on the web, analyse them using graphical representations, comments
or posts, to keep a tab on the competitors of the brand, analyse the sentiments
and receive alerts on the keywords inserted by the user. It is a software that
works in favour of a user by providing them insights for a particular brand. One of
the innovative features of monitoring is Sentiment Analysis.
What is Sentiment Analysis?
Users across the web discuss about various issues on a daily basis, they talk about
many topics and concerns. Sentiment Analysis, a feature of online monitoring
differentiates between the mentions that a brand receives over the web. There
are three basic divisions into which sentiment analysis segregates all the
mentions.

2. 1. Positive- Our tool uses a green colored smiling face to portray a positive
statement made by a user in lieu of the brand.
2. Negative- This is showcased as a sad face, the face is shown in red signifying
danger.
3. Neutral- Shown as a yellow neutral face
What are the uses of Sentiment Analysis?
You are marketing a brand and you know nothing about the response users have
with respect to thesocial media campaigns you have run for your brand. Of course
it will be difficult for you to gauge the influence it has on the audience. In such
cases Sentiment Analysis can be a blessing for you. It allows you to check the
sentiment behind the comments and posts that people made on the World Wide
Web, around the keywords selected by you. It comes up with a vivid analysis on
whether the comment is positive, negative or neutral thereby making the task
much easy. This sounds helpful, right?
At any time these features can provide you insights and showcase the success
rate of your marketing plan. With the help of this you can,

3. 1. Plan your next step
2. Assess the influence of the brand at that time
3. Understand what type of campaigns work well with your audience
4. Try and match your thought patterns with your target niche
5. Calculate your social media influence with each step that you take
Sentiment Analysis is one such feature that can help a brand manager in the
overall development of the brand and ensure that effective marketing campaigns
can be run for the brand.
What is the impact of Sentiment Analysis?

4. The above presented graphical data presents a Sentiment Analysis report that
we generated using oursocial media monitoring tool. It shows a comparative
analysis of three profiles that were subjected to monitoring tools. Brand
managers can easily generalise and calculate the sentiment of people at every
stage of their marketing process and analyse the data available as well.
Sentiment Analysis is essential for all brands to prosper and come up with fruitful
results.
Visit: http://blog.socialappshq.com/2013/08/29/benefits-of-marketing-your-brand-on-google-
plus/
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