Digital marketing - simple conceptual - ppt

1. DIGITAL MARKETING
ISSUES AND PROSPECTS IN THE ERA OF
GLOBALISATION
Prepared by – Amith AK,Shivaprasad S

2. What it means?
It is a marketing engaging the
use of electronic devices such
as personal computers,
Smartphones, cell phones,
tablets, to engage with
stakeholders.

3. What is its characteristics?

4. Large/Widescale Audience

5. Targeted Audience
Online advertising campaigns can
target a broad audience, or they be
precisely targeted towards any
identified group of potential
customers.
Interests

6. 24/7 Audience

7. Instantaneous Actions

8. Flexibility of Campaign
Size/Cost

9. Variety of marketing mediums
Text Adverts
Image Adverts
Video Adverts
Social/Viral Campaigns

10. Accountability

11. Mid-Campaign
1)Can alter the campaign.
2) Target the new group of
potential customers.

12. Long lasting
Remains indefinite period.

13. Virality

14. Interaction/Dialogue/Feedback

15. Digital marketing activities
1) Evaluate our digital marketing
goals
2) Re-examine our target customer
profiles
3) Take a look at our digital presence
4) Evaluate our messaging strategies
5) Check our digital marketing ROI
6) Regular analysis on Competitive
brands

16. ISSUES AND PROSPECTS

17. Privacy issues

18. Effective Targeting

19. Lead generation and conversion
via social media

20. Black hat marketing

21. Staying in sync with new trends

22. Generating ROI

23. Appeal to specific interests

24. Growing population

25. Local internets

26. Thank you