Alpn biz case

1. Company: Jagriti System
Brand- Alpen
First Product- E-Tab

2. Indian Education market potential
• US$40bn with 16% five-year
CAGR.
• K-12: $20b, Professional: $7b,
Tutoring: $5b
• 33% of the monthly household
income of Indian middle class is
spent on the education
– 1/3rd on school fees and 2/3rd on
private tutoring
• Total 12.6 lakhs school
– 20k Higher education institutes
• 22 crore students
– 2.5 crore 9/10th std students
– 1.3 crore 11/12th std students
– 1.4 crore students in higher
education

3. Alpen E-Tab- Few words about the product?
• E-Tab stands for Educational Tablet. A single solution for any student's
needs
– Big Shop: World biggest library or Chapter/Tutorial market place-
• Buy chapters instead of books
• Buy experts' tutorials/notes by topic/chapter
– STUTOR Share your "Notes" and earn money- Be a STUTOR -Student
becomes Tutors
• Publish your notes for a topic and make money
– My Study Group: Study and collaborate with Friends
• Discuss problems with your friends sitting at home- Just like SMS
– My Study: Carry your library of books and notes in your bag
• All the chapters and notes that you wrote, bought, discussed --- ever will be in
your bag always.

4. E-Tab Experience
Big
Shop
STUTOR
My Study
Group
My Study
è Buy and Sell for
fixed price
è Chapters
along with
Books
è Tutorials
è Notes
è Hundreds of
subjects,
thousands of topics
and millions of
notes, chapter,
tutorials and books
è Reputation
management
è Read/post
Reviews
è Sell your expertise to
others
è Create Notes using
any document
processor on PC or
using E-Tab's.
è Submit your notes
to big shop for editorial
review
è Students buy notes
for 5/- and review the
content
è You earn 3/- per sale
è You receive monthly
earning check from
Alpen
è Share problems with
your friends
è Select part of
notes/chapter/
tutorial, annotate it
and send it you your
friends and experts-
just like sms
è Receive and
answer your friends
and others problems
in same fashion
è Read like text book
è Your notes, books,
tutorials, responses
from study group
è Buy and download
chapters, notes,
tutorials for fixed price
from and on the E-Tab.
è Take Notes
è Like regular
notebook
è Connect to
è TV for passive
viewing
è External keyboard/
mouse for easy
editing

5. E-Tab: A Triadic Equation on "Education content"
Friends
Stutor
Professor
Book
author
Student
Notes
Feedback
BuyNotes
"Flaunt your expertise
and Make GOOD Money"
"Go Beyond your
Geographical limits
and target whole world"
" Build Study
group
beyond your
known
acquaintances"
Biggest and the Cheapest Market

Place of Books, Chapters, Tutorial,

Notes for Any subject Matter


6. E-Tab is INR 9999 device
8''
11''
1/2''
1/2''
8''
Composite out
Power
USB/ docking point
SIM slot
Bottom
view''
Top
view''
Multi Touch
Screen
Display-
pixelQi type
Stylus controlled
writing

7. Alpen E-Tab- Specs and Accessories
• Specs
– CPU Processor type/Speed
– Touch Screen: Size/Type/Resolution
– Touch Sensitivity, precision and type
– Multimedia Codes: Audio/video formats (Optional), Image formats Document formats
– RAM: Size/Type
– HARD DISK Size/Type (Optional)
– Communication: Ethernet, WIFI, Edge/3G-Wireless Pre-paid cards
– Ports list: SD x 1(support up to 32G HCSD), USB x 2 (for External Mouse and keyboard), Composite TV out x 1,
Microphone in x 1 (Audio input annotation), SIM slot x1 (prepaid wireless card)
– Speakers : Stereo output (Optional)
– Battery life: X hours active battery - Y hours standby
– OS: Android or Linux
– Applications: Alpen's BIG Shop, Document Processor (open source LyX), Annotation tool for collaboration
– Cloud storage: To backup all the E-Tab content. (optional)
– SDK: To build more educational apps (Optional)
• Accessories
– Docking Station with Keyboard and mouse- For advanced and heavy duty Editing and annotation
– TV connecting Cable: For Passive reading on big screen
– E-Tab Case : To protect E-Tab
– E-Tab Digital pen/notepad: To translate notes written on regular paper to E-Tab.

8. Jagriti-ALPEN PDA Platform
• Forms the Base Platform with following features
– 10” eInk or Pixel-Qi Display with Stylus
– WiFi connectivity
– Wired capability
– 720p30
– Audio record and playback
– 3D Graphics
– e-Keypad and e-Notepad
– 3hrs battery backup
– Cortex A8 or equivalent processor
– 256MB Flash, 2GB MMC/SD
– Optional 4-8GB MMC/SD, 60GBHD, HDMI
– WiMax capability [Optional]

9. BOMCostMarketCostwillbegreaterthanthis
Time
Alpen PDA
Platform+ 720p
Alpen TV
+ Pen Tablet
+ Wired line
Alpen LCD
+ 6” contrast screen
+ Pen Tablet,
+ Wired line
Alpen LCD
+ 6” contrast screen
+ Notepad + Keyboard
Alpen LCD
+ 6” contrast screen
+ Notepad + Keyboard
+3D Graphic support
Alpen LCD
+ 6” contrast screen
+ Notepad, + Keyboard
+3D Graphic support
+ Video conferencing
T0
+1m +2m +6m +9m +1yr +1.2yr +1.8yr +2.5
yr
$100
$150
$200
$250
$300
$350
$550
$1500
$450 Alpen PDA
+ Notepad Attachment
+ 1080p
+ 3D Graphic
Alpen PDA
+ Notepad Attachment
+ 1080p + Videoconferencing
+ 3D Graphic + interactive
display on TV + Remote with
Keyboard
Alpen
Projector
$50
$1000
Alpen
3DProjector
T09m to 1yr=
Product Roadmap and BOM Cost

10. E-Tab accessories
Docking Station Example
Digital notepad Example
Composite video cable E-Tab/DigiPad Case
Price 2k/-
Dock, charge
and interact
with keyboard
and mouse
Price 4k/- Digital notepad with
memory to store anything you
write on normal paper. Later
connect with E-tab to transfer
those notes- via USB
Price 200/- To
carry E-Tab,
Digital notepad,
cables and other
accessories
Cable to Connect
E-Tab to any TV
E-Tab
holder
Digital
Notepad
holder

11. Accessories Use Cases

12. E-Tab User Experience-Wire-Frames- Home Screen
Settings
My Bookshelf
BiG SHOP
Be a STUTOR
Search
Touch
control
Stylus
control
Home Screen
Access My Notes, Chapters, tutorials,
books and personal notes
Access the problems being discussed in
your study groupStudy Group
Access market place of Books,
Chapters, Tutorials and Notes
Access the E-Tab document process to
prepare notes that you want to sell
Search my bookshelf,
notes from study group,
and contents at BigShop
Account settings, Alpen prepaid a/c settings,
friends settings, storage settings etc etc
Home
screen
Button

13. Settings
Lesson name
Lesson name
Lesson name
Search
Lesson name
E-Tab User Experience-Wire-Frames
Lesson
list
Search
Study group
Read
lesson
Select part of lesson to
annotate and post it in
your study group
Search
Study group
wererwerw
erwerwerw
e
Annotate
selected lesson
Annotate using
touch/ stylus and
soft keyboard
---
Keyboard is
context sensitive-
math specific
keys for math
lesson, bio
specific keys for
bio chapters
-----
One can also
hand annotate
using stylus and
touch

14. E-Tab User Experience-Wire-Frames
Search
Study group
wererwerw
erwerwerw
e
Study Group
screen
Search
Send
My
annotate
My
annotate
My
annotate
Math group bio group Friend
Friend Friend
Questions and
annotations on the
selected text/graphic
Select study groups
and/or friends, who
you want to send
your problems to
Selected text/graphic along with the
questions and annotations will be sent
to selected group/friends---in an
editable document format– as simple as
SMS or email
Settings
Problem Name
Problem Name
Problem Name
Search
Problem Name
Annotation
screen
Select to open
problem posted
in study group or
sent by your
friend
----
You can respond
to the problem
either using free
hand writing
(stylus) or a
context sensitive
soft keyboard-
like annotation
screen
--
Once completed
send it back to
friend of study
group

15. E-Tab User Experience-Wire-Frames
Notes Name
Search Bar
Tutorial Name
Chapter Name
Chapter Name
Tutorial Name
Notes Name
Book Name
Book Name
Search Bar
Search bigShop for
Books, notes, tutorials
And chapters
Read reviews, try sample
And buy books, chapter
and tutorials
Alpen- BigShop
Be A Stutor
- Using soft keyboard
- Using handwritten note
- with Stylus/touch
Publish
E-Tab Document
processor
Context sensitive
soft keyboard

16. Alpen Architecture- Server side
3G
AlpenDeliveryGateway
Internet
Search
BigShop Market Place Framework
Delivery
Notes
Store
Chapter
Store
Book
Store
Tutorial
Store
Rights
mgmt
AAA and content mgmt and Monetization Framework
Authentication Authorization Accounting
STUTOR Framework
My Alpen
In Cloud
Reputation
Management
Framework
Reporting
Framework
Publishing
Framework
Content Editorial
Review Framework
Community
framework
Content Store framework
Selling
view
Purchase
Feedback
Service Framework
Delivery
Framework
Campaign
Mgmt
Editorial
review
Ad
repository
Payment
Ad
Delivery
Ad Framework Personal Service Framework
advertiser
Agency
Ad Creative
&Tools
Self serve
Billing
Revenue share Framework
Alpen
Publishing
Gateway
Open Source technology choices
OpenX- Ad platform, AAA- Radius (optional- needed only for
tighter integration with service provider), Service
infrastructure Linux, Apache/Tomcat, MySQL, J2EE, Billing-
jbilling, Social Networking- elgg

17. Alpen Architecture- Device side
BigShop
Client
My
BookShelf
Document
Processor
Search
Manager
Sync
manager
Reader
Context
Keyboard
Annotation
manager
AndroidStackAlpenApps

18. Hardware Architecture- Schematic

19. Hardware Component Suppliers and Prices= BOM
Alpen e-TAB BOM / Unit
1-1k 1k-100k 100k-500k 500k-1M >1M **
Chip Cost $70 $50 $23 $12 $9
Memory $70 $50 $30 $15 $10
Display $200 $160 $110 $70 $50
TouchScreen $45 $20 $18 $12 $9
Battery $90 $50 $30 $15 $9
Broadband+Telephone $60 $30 $25 $20 $12
wLAN $50 $30 $20 $15 $9
System BOM $90 $45 $32 $25 $15
Packaging $50 $30 $20 $15 $9
BOM $725 $465 $308 $199 $132
3G Data (Optional) + $100 $70 $65 $58 $28
BOM With 3G $825 $535 $373 $257 $160
R&D Cost $2,000,000 $2,000 $20 $20 $2
Total BOM $2,000,825 $2,535 $393 $277 $162
Market Cost*(50% GPM) $4,001,650 $5,070 $786 $554 $324
*-Market Cost %GPM needs to be arrived depending on what is strategy and PFO expected
**-Ballpark no. Depends on negotiations and actual volume arrived. Cost can go up or down

20. Market Ambitions
TAM Year 1 Year 2 Year 3 Year 3 Year 4
E-Tab projected Market .0.1% 0.3% 0.5% 0.8% 1.0%
Schools: 1.26 millions 126 378 630 1008 1260
Higher education Institutes:
20k
20 60 100 160 200
9/10th Std Students: 25m 25k 75k 125k 200k 250k
11/12th Std: Students: 13m 13k 39k 65k 104 130k
Higher education Students:
14m
14k 42k 70k 112k 140k
Total E-Tab in Market 52k 156k 260k 416k 520k
Objective: To Reach 1% of the 9th, 10th, 11th, 12th and higher
education students and their institutes --- in FIVE YEARS
Rule of Thumb: 1 out of every 10 consumer creates content
--
520k E-Tab means 52k content creators, with each creating one
sellable "note" per week, will bring 52k notes in the market place
every month= 600k notes per year

21. Projected Revenues, Cost and Profits
In $ Year 1 Year 3 Year 5
E-Tabs in market 52k 260k 520k
Revenues
Advertising Revenues (50% to 80% fill rate) $10,109 $47,174 $215,654
E-Tab retail revenues ($250 a piece) $13,000,000 $65,000,000 $130,000,000
Content Revenues ($10 per customer per month) $6,240,000 $31,200,000 $62,400,000.0
Total yearly Revenues (Without Box) 6,250,109 31,247,174 62,615,654
Total yearly Revenues 19,250,109 $96,247,174 $192,615,654
Cost
Content revenue share (70% to owners) $4,368,000 $21,840,000 $43,680,000
Box OEM cost $10,400,000 $52,000,000 $104,000,000
Infrastructure (CDN/Server/Hosting/Datacenter) $31,200.00 $156,000.00 $312,000.00
Revenue Share with Distribution partner (10% of Content rev.) $625,010.88 $3,124,717.44 $6,261,565.44
HR, Dev and R&D cost (100 ppl- Y1, 150 ppl-Y2, 200ppl-Y3) $3,500,000 $5,250,000 $7,000,000
Total Cost $18,924,211 $82,370,717 $161,253,565
Total Profit $325,897 $13,876,456 $31,362,088
We can be profitable within first year

22. Detailed Business plan
êè
Subscribers Years T0+1
Households
Assumption
s- Year 3
Subscribers Years T0+3
households
Assumpti
ons- Year
5
Subscribers Years T0+4
households
Revenues in m$
Ad inpression/ Eyeballs per device per day: Average reading 12
pages/ hr, 3 hr average reading, one ad per page-36 ads per day
36 52,000 260,000 520,000
Inventory Fill Rate 50.0% 40% 80%
E-Tab retail revenues Box retail price in $ $250.0 $13,000,000 $65,000,000 $130,000,000
Advertising Revnues Yearly
Ad CPM in $ (More ad model might be needed, similar to that of
Newspapers for regional coverage)
$3.0 $10,109 $3.5 $47,174 $4 $215,654
Average monthly purchases/deivce
Consumer purchases 10 notes (10/- each), 5 tutorials (20/- each),
and 5 chapters (25/-) per month=
$10.0 $6,240,000 $31,200,000 $62,400,000.0
Subscriber Yearly Revenues Monthly *12 $120.0 $6,240,000
Total Yearly Revenues 19,250,109 $96,247,174 $192,615,654
Total Yearly Revenues without
Box revenue
$6,250,109 $31,247,174 $62,615,654
Cost
STUTOR, Professor and Authors' share Content owner revenue Share with Professors/Lecturers 70% $4,368,000 $21,840,000 $43,680,000
Box OEM Cost paid to OEM partners in $ $200.00 $10,400,000 $52,000,000 $104,000,000
Infrastructure (CDN/Servers/hosting)
Per subscriber hosting/CDN cost Subsciber's per month data
requirements w ould be either 2GB @ 375kbps encoding or 5GB @1000kbps
encoding, Avergae US CDN cost around 1 US cent per GB data,
$0.05 $31,200.00 $156,000.00 $312,000.00
Distribution Revenue Share
% of revenues that will be given to the distribution channel-
Operator, BookShop, Schools
10% $625,010.88 $3,124,717.44 $6,261,565.44
HR cost
Development cost 35k/employee/Year: Salary forms 60% of total
expense, remaining 40% is operating expense; Average Salary= 1000k INR
(20k$), Intial Employee breakup-40 hardw are/Box development, 20
Softw are/Service development, 10 Support, 5 Admin and IT supports, HR,
and 5: Executives
100 $3,500,000 150 $5,250,000 200 $7,000,000
Total Cost $18,924,211 $82,370,717 $161,253,565
Profits
Revnues- Cost $325,897.92 $13,876,456.96 $31,362,088.96
Assumptions- Year 1

23. Potential Content Partners and Providers
• TIME: Triumphant Institute of Management
Education Pvt. Ltd.
• Bansal Classes
• FIITJEE
• Aakash Institute
• Gupta Tutorials
• Career Launcher
• Vidya Mandir Classes
• IIT Study Circle
• Allen Career Institute- Kota
• Career Point- Kota
• Resonance- Kota
• Agrawal Classes – Mumbai
• Locus Education- DELHI
• Brilliant Tutorials- Chennai
• Anugraham-Chennai
• Narayana IIT Caoching
• Sri Chaithanya-Hyderabad
• Krishna Murthy Classes
• Ramiah study centre
• MediTECH
• CAREERFORUM
• WinEntrance
• Allen Career Institute, Kota
• CareerPoint, Kota
• Elite Academy
• Mastermind Classes
• Narayana Institute for Medical/Engineering
Coaching, Delhi
• Naik Academy, Mumbai
• Oasis Educational Services
• SDK Technologies
• SuccessCDs
• Login4Career
• Aakashdeep Academy
• Dr. Bhatia Medical Coaching Institute, Delhi
• Ascent Education
• Career Forum
• Career Launcher (CL)
• IMS Learning Resources Pvt Ltd
• ------------------------
• ----------MANY MORE
Partnership Motives: 1) Push free content on E-Tab to lure more students for Class
room courses 2) Reach more students and sell your correspondence courseswithout
fear of piracy, distribution and printing costs

24. India: Content partnership Strategy
• Content Strategy: Partner with coaching institutes to jump
start the Content offering
– Alpen's Proposition:
• Build new revenue stream of Distance learning market
– Offer courses/tutorials through E-Tab and save on printing, distribution and
protect content from piracy
– Build and manage "invitation only" Study groups
– Offer "Real Time Help" to attract more students
– Keep 70% of the sale revenues with no opex/capex investment
• Bring Awareness to your brand and augment In-Classroom business
– Offer free/Sponsored Tutorials/Notes content to E-Tab customer to
differentiate against your competitors on content quality
– Offer and manage free/Sponsored private study group to demonstrate quality
of yours teachers to attract more students
– Alpen's Expectation
• Must offer your content by chapters/tutorials and notes for fixed price
along with the comprehensive custom made distance learning offers

25. India: Distributor partnership Strategy
• Distribution Strategy: Partner with Coaching Institutes, Telco, and Big book shops
(e.g. top 5 book shops in Nayi Sadak Delhi)
– Telco (Likely and highly strategic)… think Airtel, Reliance
• Alpen's Proposition
– Exclusivity for your pre-paid broadband network, Only your network will work on E-Tab
– Co-Branding
– Will help you sell more pre-paid broadband subscriptions for both wireless and fixed line
– Earn 10% of monthly rev share- almost 20 to 40/- per customers
• Alpen's Expectation
– Promote the device and provide the shelf space on the local retails stores
– Coaching institutes (Likely and not very strategic)
• Alpen's Proposition
– Keep 80% of the revenues instead of 70% on your content and 10% (40/- per month per E-Tab) on all the
content sold via E-Tab distributed by you
– Co-branding
– Offer a custom market place
• Alpen's Expectation
– Promote E-Tab through your distribution channel
– Book Shops (unlikely at early stages, but likely later on and very strategic)
• Alpen's Proposition
– Sell once and earn every month: 10% on all the content sold via E-Tab (40/- per month per E-Tab) distributed
by you
• Alpen's Expectation
– Promote E-Tab through your distribution channel
– Retail Chains (Likely, and very strategic)
• Alpen's Proposition
– Sell once and earn every month: 10% on all the content sold via E-Tab (40/- per month per E-Tab) distributed
by you
• Alpen's Expectation
– Promote E-Tab through your distribution channel

26. India: Accessories Partnership Strategy
• Accessories Partnership Strategy: Partner with accessories
providers
– Partners
• SolidTek USA
– DigiMemo line of product- Digital Notepad
– Price point within $100
• E-Tab and Digital Notepad Case
– Someone somewhere
– Price point within $5
• TV cable and Docking Station
– Someone somewhere
– Price point within $30
– Alpen's Proposition:
• E-Tab augments your sale
– Alpen's Expectation
• Discounted wholesale price

27. E-Reader Market Place
ipad Kindle2 Kindle Dx B&N Nook Sony Daily
Edition
Que
Proreader
enTourage
eDGe™
Cool-er Infibeam
PI
Adam Astak 5"
EZ
Reader
Release
Date
Q1'10 Now Now Now Now Q2'10 Now Now Now Q2'10 Now
Price $499 $259 $489 $259 $399 $649 $500 $250 $217 $327 $199
Size (inch) 9.5X7.4X0.5 8 x 5.3 x 0.3 10.4x7.2x0.
3
7.7x4.9x0.5 8.13x4x 0.6 8.5 x 11x .
33
8.25" x
10.75" by
1.0
7.6x4.6
8x0.4
7.2x4.7x0
.38
9.4x6.2x0.5 6x4.1x0.4
Weight 1.5 lbs. 10.2 oz. 18.9 oz. 12.1 oz. 12.75 oz. 17 oz. 3lb 0.4lb 0.4lb 1.3lb 6oz
Screen Size
inches
9.7 6 9.7 6 7.1 10.5
10.1 6 6" 10.1" 5"
Display Color Grayscale Grayscale Grayscale Grayscale Grayscale
Grayscale/
color
Graysc
ale
Grayscale Color Grayscale
Touchscree
n
Yes No No Yes Yes Yes
Yes No No Yes No
Battery Life 11 hours 7 days 7 days 10 days 7 days N/A 16hr n/a 7 days 16hr n/a
Storage 16, 32, 64G 2GB 4GB 2GB 1.6GB 4GB 4GB 1GB 512mb n/a 512mb
Input Touch/Soft KB KB KB Soft KB
Stylus/ Soft
KB
Touch/soft
KB
Touch/
button
Button Button Touch/soft
KB
Button
Wireless/
Bluetooth
3G, Wifi 3G 3G 3G/WiFi 3G/WiFi
3G/WiFi/
Bluetooth
Wifi/
Bluetooth
No No Wiif/3G/
Bluetooth
No
Market US US US US US US US US-EU India India/US/EU Global
Available
Content
E-book, E-
textbook,
Newspaper,
Magazine,
blogs
E-book, E-
textbook,
Newspaper,
Magazine,
blogs
E-book, E-
textbook,
Newspaper,
Magazine,
blogs
E-book, E-
textbook,
Newspaper,
Magazine,
blogs
E-book, E-
textbook,
Newspaper,
Magazine,
blogs
E-book, E-
textbook,
Newspaper,
Magazine,
blogs
E-book E-book E-book E-book, E-
textbook,
Newspaper,
Magazine,
blogs
n/a
Bookstore iBookstore
The Kindle
Store
The Kindle
Store
Barnes and
Noble,
Google
Books
eBook
Store,
Google
Books
Barnes &
Noble
1m+ N/a N/A n/a
Book
Sharing
N/A N/A N/A Yes No No
N/A N/A N.a N/A no

28. Elevator Pitch

29. Why will students use Alpen?
• Because it gives you "More Choices" to carve your career.
– Biggest Global Talent Base of Tutors
– Remote Study and collaboration
• e.g. Sitting in Agra, collaborate with Chennai students
– Detailed Notes of any topic is just one sec away
• Buy notes and chapters, instead of books
• Because it "Works For You":
– Alpen knows "What Is Best For You"
• Alpen helps you build the best study plan by recommending notes, tutors and collaborators based on your
knowledge level.
– Alpen is "Always With You"
• Carry your library with you, its lighter than any of your high-school text book.
• Because it increases your "Efficiency and productivity"
– Learn, Study, collaborate and buy notesanywhere anytime with always connected Alpen.
• Because "its Cheapest":
– Save almost 50% of the total tuition cost of 8,9,10,11,12 and entrance prep
• Because "You can earn good pocket money"
– You know you are good because your class mates come to you for help in studies. Now share your
knowledge on Alpen and make good money with little or no effort.

30. Why would Teachers join Alpen community?
• Because we offer "Guaranteed Minimum Income"
– Just spend 5-10 hrs per week and produce notes for two topics
per week
• Because we have "Students who need your Expertise"
– E.g. Knows Vedic astrology but cant find enough students to
come home and learn.
• Because you can earn all of that "Without investing a
paisa"
– No publisher, no distribution hassles– just create notes on the
paper mail it to us and we will do the rest and deliver your earning
at home.
• Because Alpen offers "Found Money" For Your
Knowledge
– No commitment, no risk, no investment– Teach your global
student base anytime, anywhere - at your will

31. Why would Coaching Institutes join Alpen?
• Because you can offer reach for your Classroom content
and packages to "Any student Globally"
– Compete with Tutor vista and E-Prof with us and reach global
audience with no investment or risk but with much better
infrastructure
• Because you can reach "New Market" for your
correspondence courses
– 200k potential candidates every year, Entice them with free
teasers of your content. You control price point, packaging and
marketing
• Because you can "Offer products For Cheap"
– No printing and delivery cost help you offer cheaper option. You
can also engage remotely located teachers to evaluate your
students progress.

32. Why would Telco sell Alpen's E-Tab?
• Because you can generate "80/- ARPU" from your wireless data
customers.
– Sell almost 200k new 3G subscriptions per year with monthly ARPU of
80/- for next five years
– Earn $14m per year per 1m customers.
• Because it is the "killer app for your 3G network"- and you can
have it exclusively
– Indian middle class spends 33% of their income (1/3rd on school fees
and 2/3rd on private tutoring) on education and you can earn significant
piece of it. – TAM: $40B (16% five year CAGR). K-12 : $20B,
Professional education: $7b, Tutoring $5b
• Because of potentially "huge and recurring customer base"
– Total 22 crore students; 2.5 crore 9/10th std students, 1.3 crore 11/12th
std students; 1.4 crore students in higher education
• Because it’s a "risk free, zero liability proposition"
– Partnership model is analogous to Mobile phone: Sell devices through
your shops and distribution channel.

33. Tutors Students
• Specifically for local classroom tuition/
coaching providers
• Wider reach than classroom (brand
value increase) and closer interaction to
correspondence courses students
• Reach bigger cities while operating from
small Tier cities or from your home
• Secured content. Digital Right
Management for copyright protection
• Collaborative distribution channel. Thus
no additional marketing cost.
• No additional infrastructure needed.
• Content is digitized if in printed form
• Earn X% on content royalty for each
student’s usage apart from minimum
cost for content shared to Jagriti.
• Highly portable device designed for
education having notebook & interactive
features
• Contents from renowned professors,
experts and coaching institute at home
on fingertip. Content updates and
revisions at incremental cost.
• Connect and interacts with experts on
specific subjects by touch of button
• Personalize your contents with your own
notes. Share your notes across the
defined study group.
• Earn points from the innovative notes or
solving problems which can be
redeemed for next content purchases.
Get Free or Sponsored tutorials along
with the paid ones.
• View the videos of the classroom
sessions as if in the actual class
• Just a press of button and jump on to the
world of educational literature