The document introduces the concept of an "ideapreneur", which is someone who has ideas to improve or disrupt things, turns those ideas into creations either alone or with others, and captures the value created. It notes that many people have ideas but few act on them, and an ideapreneur is distinguished by repeatedly turning ideas into realities and profit. The term was coined because ideapreneurs go beyond entrepreneurs by focusing first on ideas rather than businesses or advertising.

1. The Ideapreneur
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2. What is it?
It’s not on wikipedia...
(it was last week)
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3. What is it?
“I'm not going to lie, I still find
the word jarringly self-conscious
and I can only utter it with the
verbal equivalent of a cringe, but
I wholeheartedly support the
programme it describes.”
(Olivia Solon - Wired)
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4. Who is it?
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5. Who is it?
Hands up who has an idea to improve something
that should be better
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6. Who is it?
Hands up who has an idea to improve something
that should be better
(maybe that niggles or irritates you, or disrupts
what’s already there)
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Tuesday, 18 September 12

7. Who is it?
Hands up who has an idea to improve something
that should be better
(maybe that niggles or irritates you, or disrupts
what’s already there)
Keep your hands up if you’ve actually done
something about it
amissingham@me.com
amissingham.com
Twitter: amissingham
Tuesday, 18 September 12

8. Who is it?
Hands up who has an idea to improve something
that should be better
(maybe that niggles or irritates you, or disrupts
what’s already there)
Keep your hands up if you’ve actually done
something about it
Keep your hands up if you’ve captured the value
that you created
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Tuesday, 18 September 12

9. You’re an ideapreneur
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10. If you’re not, you can be.
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11. It’s you if...
You have an idea
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12. It’s you if...
You have an idea
It disrupts
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13. It’s you if...
You have an idea
It disrupts
You create it, alone or in collaboration
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14. It’s you if...
You have an idea
It disrupts
You create it, alone or in collaboration
You capture the value
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15. Better still, you do it again
and again and again
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16. So why the new word?
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17. Because it’s not:
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18. A faster horse
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19. An entrepreneur
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20. A businessman or
businesswoman
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21. An intrapreneur
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22. It’s the natural
complement of 21st
Century advertising
creatives
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23. If you’re not one already,
you will be by the end of
the year.
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24. And you need to be...
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25. amissingham@me.com
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