Competing With Free: The Role of Copyright in the Digital Economy
1. Competing With Free
The role of copyright in the digital economy
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2. What the report’s for
• A broad range of views
• A basis for discussion
• Some proposed approaches
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3. What this presentation’s for
• Some headlines from the report
• Some observations since it’s been written
• Some ideas rather than specific issues
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9. Conclusions...
• Copyright’s principles are sound
✴ But current systems endanger them
• We’re in a moment of transition
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10. Conclusions...
• Copyright’s principles are sound
✴ But current systems endanger them
• We’re in a moment of transition
✴ The music industry is the creative
industries’ “mine-shaft canary”
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12. Principles of copyright
ethical right
economic
balance
opportunity
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13. Principles of copyright
These principles are seen as under threat
But there are 2 threats with the same
outcome
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14. Principles of copyright
The “Balance” Crowd say...
Extend copyright less freedom to create
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15. Principles of copyright
The “Balance” Crowd say...
Extend copyright less freedom to create
The “Economic” Crowd say...
Piracy less income from creation
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16. Principles of copyright
Both say...
less creative output
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17. Principles of copyright
Both say...
less creative output
Where does this leave “the ethical right”?
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June 2009
18. Principles of copyright
ethical right
So these 3 principles need to be:
a) considered together - indivisible
b) managed appropriately
economic
balance
opportunity
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Presentation to UK Music Board
June 2009
19. A monopoly?
• There’s a whole industry that creates new
value with the merest side-step from
previously copyrighted work
✴ This would seem to belie an accusation that
creativity is threatened by copyright
• Disbarring discussions of quality, it's really not
that difficult to create original content
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June 2009
20. A monopoly?
Where would the Kaiser Chiefs be...
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21. A monopoly?
Where would the Kaiser Chiefs be without XTC?
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22. A monopoly?
Like Franz Ferdinand?
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23. A monopoly?
Like Franz Ferdinand? You’re going to love early Talking Heads
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24. A monopoly?
So even if it is...
It’s one with very low barriers to entry
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June 2009
25. A monopoly?
So even if it is...
It’s one with very low barriers to entry
And shouldn’t we be encouraging the
creation of new intellectual property?
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26. A monopoly?
So even if it is...
It’s one with very low barriers to entry
And shouldn’t we be encouraging the
creation of new intellectual property?
And besides, most mash-ups are crap
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June 2009
27. Transition
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28. Transition
• New & unproven business models
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29. Transition
• New & unproven business models
• ...which can damage existing models
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June 2009
30. Transition
• New & unproven business models
• ...which can damage existing models
• Less consensus/more go-it-alone
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June 2009
31. Transition
• New & unproven business models
• ...which can damage existing models
• Less consensus/more go-it-alone
• More vulnerable to external forces
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Presentation to UK Music Board
June 2009
32. Transition
• New & unproven business models
• ...which can damage existing models
• Less consensus/more go-it-alone
• More vulnerable to external forces
• Structures less fit-for-purpose
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Presentation to UK Music Board
June 2009
33. Transition
• New & unproven business models
• ...which can damage existing models
• Less consensus/more go-it-alone
• More vulnerable to external forces
• Structures less fit-for-purpose
• Move from b2b to b2c
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Presentation to UK Music Board
June 2009
34. A consumer’s view?
• Consumers are more empowered than ever
before
• They’re not going back to the way they were
before
• Industry is often seen as in opposition to
consumers
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try
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35. A consumer’s view?
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36. A consumer’s view?
• It’s not just music
• All industries have more direct contact with
consumers; all can fall foul of this relationship
Mus ic I n dus
try
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June 2009
37. A consumer’s view?
• It’s not just music.
• All industries have more direct contact with
consumers; all can fall foul of this relationship
Advertising Habitat TweetSpam:
http://www.madebymany.co.uk/whoever-did-this-should-be-shot-001409
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try
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June 2009
38. A consumer’s view?
• It’s not just music.
• All industries have more direct contact with
consumers; all can fall foul of this relationship
Advertising Habitat TweetSpam:
http://www.madebymany.co.uk/whoever-did-this-should-be-shot-001409
Politics Crowdsourced expenses
http://mps-expenses.guardian.co.uk/
Mus ic I n dus
try
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Presentation to UK Music Board
June 2009
39. A consumer’s view?
• It’s not just music.
• All industries have more direct contact with
consumers; all can fall foul of this relationship
Advertising Habitat TweetSpam:
http://www.madebymany.co.uk/whoever-did-this-should-be-shot-001409
Politics Crowdsourced expenses
http://mps-expenses.guardian.co.uk/
Mu ic
Newspapers Daily Mailspoll I n
dus t r y
http://blogs.journalism.co.uk/editors/2009/06/20/twitterers-claim-victory-over-
loaded-daily-mail-gypsy-poll/
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40. Thriving in the digital
A couple of personal observations -
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41. Thriving in the digital
A couple of personal observations -
• The move to the digital will accelerate
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try
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June 2009
42. Thriving in the digital
A couple of personal observations -
• The move to the digital will accelerate
• The “free” moment is a blip
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try
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Presentation to UK Music Board
June 2009
43. Thriving in the digital
A couple of personal observations -
• The move to the digital will accelerate
• The “free” moment is a blip
• “API” as a business model will expand rapidly
Mus ic I n dus
try
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Presentation to UK Music Board
June 2009
44. Thriving in the digital
• Hardware’s as important as software
NO ONE LIKES TECHNOLOGY
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45. Thriving in the digital
• Hardware’s as important as software
NO ONE LIKES TECHNOLOGY
• Examine consumer behaviour, and work with
it, not against it
Mus ic I n dus
try
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Presentation to UK Music Board
June 2009
46. Thriving in the digital
• Hardware’s as important as software
NO ONE LIKES TECHNOLOGY
• Examine consumer behaviour, and work with
it, not against it
• Get out there to other industries and spread
the word about M experience
your
us ic I n dus t r
y
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Presentation to UK Music Board
June 2009
47. Competing With Free
The role of copyright in the digital economy
Mus ic I n dus
try
amissingham@me.com
Presentation to UK Music Board
June 2009