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Inclusive Competitiveness
Summit Series 2014
Changing the economic narrative, scaling up
what works, and connecting the disconnected to
local economic opportunity
AMERICA
presents
Introducing a common economic vision, strategy and process to include underserved minorities in the
innovation economy, and help align the nation with the objectives of the My Brother’s Keeper Initiative.
Inclusive Competitiveness Summit Series
A National Response by ScaleUp America
To Connect People of Color to the 21
st
Century Innovation Economy
mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164
11
We made a commitment: In the summer of 2013, at the Clinton Global Initiative’s High-Growth Entrepreneurship
Working Group (CGI America), I raised my hand while standing next to Cheryl Myers, the Director of Economic and
Business Equity for Oregon Governor John Kitzhaber. Prior to CGI America, I helped the governor’s office produce a
successful “Scale Up” rally in Portland, Oregon that attracted 200 diverse business leaders and policymakers from
around the country to discuss ways to tear down the walls of competitive silos and channel collaborative resources to
the local level to scale up initiatives and enterprises through the lenses of innovation, inclusion and impact.
Ongoing commitment: Today, I am co-founder and Executive Director of ScaleUp America (formerly The America21
Project). The journey to this point has been circuitous, but our unwavering commitment has gained significant
traction. Now, we need your help to capitalize upon the hard work and sweat equity that has brought us to the point
of realizing a historic opportunity to develop inclusive economic frameworks across the nation that invest in what’s
working to ScaleUp America. Please consider supporting the rollout of our Inclusive Competitiveness Summit series as
the first step in development of a common economic vision for the benefit of our nation.
Mike Green
Inclusive Competitiveness Summit Series
A National Response by ScaleUp America
To Connect People of Color to the 21
st
Century Innovation Economy
mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164
22
Vision: Catalyze a national movement on Inclusive Competitiveness
Catalyze a new national conversation that aligns with President Obama’s initiative to
empower boys and young men of color in underserved communities. We seek to
evolve current economic narratives to align with the pace and realities of the 21st
century innovation economy and empower and connect disconnected communities
to local economic ecosystems and Inclusive Competitiveness strategies.
Impact: Increased workforce capacity, job growth and economic competitiveness
Improve level of knowledge, engagement and competitiveness of people of color in
the tech workforce and production of successful high-growth enterprises.
Process: Online & Offline Communications and Local Collaboration
Produce a multi-city series of IC Summit discussions on empowering underserved
minorities and connecting them to local innovation ecosystems. Facilitate next-day
gathering of local stakeholders following each IC Summit to discuss development of
an inclusive leadership strategy roundtable. The roundtable will produce a common
vision and strategies for developing Inclusive Competitiveness frameworks that
connect the economically disconnected to existing regional CEDS planning and
resources to identify and invest in scaling up what’s working in regional blind spots.
Target Outcome: Move the needle of economic impact and contribution to GDP
Catalyze national and local collaboration to increase economic competitiveness of
local regions through inclusive economic frameworks. Empower and connect the
disconnected to the tech workforce and tech-driven entrepreneurial landscape.
(Challenge: all black-owned businesses produce less than 1% GDP. Combined with
Hispanic-owned businesses, total contribution to U.S. GDP = less than 3.5%).
Capacity: Establish national network of regional partners
ScaleUp America will partner with multiple local stakeholder groups, including
educational and policymaking institutions. Our focus is on increasing “Inclusive
Competitiveness” across urban regions among underserved communities. We focus
on development of two pipelines that start with STEM Education at the entry point:
1. Tech-based, high-wage diverse workforce (employment pool)
2. Tech-driven, high-growth diverse enterprises (entrepreneurship pool)
On Feb. 27, 2014 President
Obama launched, “My
Brother’s Keeper,” a new
effort aimed at empowering
boys and young men of color,
a segment of our society which
too often faces
disproportionate challenges
and obstacles to success.
“There are a lot of kids out
there who need help, who are
getting a lot of negative
reinforcement.
Is there more that we can do
to give them the sense that
their country cares about
them and values them and is
willing to invest in them?”
President Barack Obama
July 19, 2013
“I’m reaching out to some of
America’s leading foundations
and corporations on a new
initiative to help more young
men of color facing especially
tough odds to stay on track
and reach their full potential.”
President Barack Obama
January 28, 2014
“Thursday [Feb. 27, 2014]
marks the start of an effort
that the president and First
Lady Michelle Obama plan to
undertake for the rest of their
lives.”
“(My Brother's Keeper)
initiative is about building on
successes and promising ideas
in the field by testing,
implementing, and scaling up
strategies which have been
shown to have the greatest
impact at key moments in
these boys' lives.”
Valerie Jarrett
Senior Advisor to
President Obama
Inclusive Competitiveness Summit Series
A National Response by ScaleUp America
To Connect People of Color to the 21
st
Century Innovation Economy
mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164
33
Partnerships: Local investment and connection to a national cause/movement
ScaleUp America will partner with local conveners to produce a series slate of
Inclusive Competitiveness summits. While the overall emphasis and framework will
remain consistent, each agenda/theme will be developed with local conveners.
ACTION STEPS: Inclusive Competitiveness Summit series will be produced by
ScaleUp America with local partners using the following formula:
 Day 1: Evening IC Summit is open to the general public.
 Day 2: Invitation-only local stakeholders meeting: Representative Assembly
of stakeholders in the Local Innovation Ecosystem.
 Day 3: Debriefing with organizers and assess next-step outcomes.
Proposed 2014 Inclusive Competitiveness Summit venues:
 April 25: Washington DC (Introduce IC Summit series during session at
UNCF’s STEM Diversity Summit at USA Science & Engineering Festival)
 TBD: Houston (IC Summit Partner: University of Texas)
 TBD: Oakland (IC Summit Partner: NewSchools Venture Fund/Kapor Center)
 TBD: Atlanta (IC Summit Partner: Morehouse College)
 TBD: Philadelphia (IC Summit Partner: PCL or UAC)
 TBD: Seattle (Microsoft & Technology Access Foundation)
ASSEMBLY of the LOCAL
INNOVATION ECOSYSTEM
Primary
Stakeholder
Communities
8
NOTE: The focus of the ScaleUp America IC Summit series is to create collaboration, not duplication or competition with existing
legacy efforts, as well as align with efforts connected to President Obama’s MBK Initiative. We seek to expand the education
conversation to include economic competitiveness, which is unique to our contribution to the MBK effort.
Our distinction is in catalyzing a new narrative around Inclusive Competitiveness in communities of color and fostering
collaboration among local innovation ecosystem stakeholders toward building inclusive economic strategies.
Inclusive Competitiveness Summit Series
A National Response by ScaleUp America
To Connect People of Color to the 21
st
Century Innovation Economy
mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164
44
Problem: Historic disconnects continue to produce 21st
century repercussions
1. The vast majority of boys and young men of color are disconnected from the
knowledge and resource networks that comprise their local innovation
ecosystems and are ill-equipped to capitalize on economic opportunity.
2. The vast majority of boys and young men of color lack a solid STEM
education, which is the entry point to two primary economic channels in the
global innovation economy:
a. High-wage, high-tech workforce pipeline (employment pool)
b. High-growth, tech-driven enterprises (entrepreneurial pool)
3. All innovation ecosystems across America, from Silicon Valley to DC,
uniformly lack broad inclusive economic frameworks.
4. The education sector, which is responsible for the pipeline of industry
innovators, is disjointed, fragmented and disconnected from local
innovation ecosystems that drive regional economic competitiveness.
5. Regional Economic Development Organizations (RDO), which are
responsible for producing the Comprehensive Economic Development
Strategies (CEDS) plans for every MSA in the nation, lack economic inclusion
frameworks and have no plans for the forseeable future to develop
infrastructure and bridges that connect economically disconnected
communities to local innovation ecosystems and economic opportunity.
Challenge: Establish a common communication, vision and alignment between the
education sector, industry, investors, economic development and policymakers
Expand and augment college to career emphasis to include the realities of inclusive
economic productivity in a 21st
century fast-paced, knowledge-based, tech-driven,
globally competitive innovation economy.
Q: How can the education sector (P-20) adequately prepare the landscape of
millions of multicultural students to be America’s next generation of innovators and
job creators?
Inclusive Competitiveness Summit Series
A National Response by ScaleUp America
To Connect People of Color to the 21
st
Century Innovation Economy
mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164
55
Opportunity: Leverage existing assets; invest in transforming landscape
Data show that entrepreneurship has transformed the fortunes of immigrant
families to America in a single generation, and is key to building net worth and
creating generational wealth. Reports also show that American-born boys and
young men of color have the highest levels of interest in entrepreneurship.
Moreover, Census data reveal that entrepreneurial growth is highest among Black
and Latino Americans at 60% and 44% respectively. Even the school-to-prison
pipeline is filled with would-be entrepreneurs. Wrapping educational curricula
around an entrepreneurship core with experiential project-based outcomes is
currently showing dramatic improvement in student interest, engagement and
achievement in schools experimenting with such educational innovations.
ScaleUp America Process: Communication and Development
Communication: Creating a common narrative, understanding and vision
ScaleUp America will take a two-prong approach to community communication:
A. Build and maintain a digital media platform focused on covering the
landscape of innovation currently occurring in regional blind spots. Focus
coverage through the lenses of local innovation, inclusion and impact.
B. Produce offline IC Summit series to catalyze conversation, collaboration and
change in the economic narrative at the local level while promoting a
common vision of Inclusive Competitiveness across America.
Development: Breaking down walls of competitive silos
ScaleUp America will continue working with willing IC Summit series partners
beyond the events to help evolve regional stakeholders into an inclusive
collaborative body we call a ScaleUp Innovation Team (SUIT).
Each SUIT is tasked with identifying and vetting local ready-to-scale initiatives and
enterprises -- through the lenses of innovation, inclusion and impact -- and connect
them to a portfolio of national and local resources to scale up impact. The result is
increased workforce capacity, job growth and regional economic competitiveness.
Inclusive Competitiveness Summit Series
A National Response by ScaleUp America
To Connect People of Color to the 21
st
Century Innovation Economy
mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164
66
AMERICA©2014
WHAT IS INCLUSIVE COMPETITIVENESS?
Inclusive Competitiveness is achieved as a result of policies, strategies, practices and metrics to
improve characteristic performance of underrepresented populations within innovation
ecosystems and clusters, emerging industry sectors, and other areas critical to overall economic
competitiveness.
Inclusive Competitiveness neither alters nor replaces, but rather complements and enhances,
existing and emerging economic competitiveness metrics and strategies, exclusively focusing on
the characteristic performance of underrepresented populations.
Johnathan Holifield, Vice President of Inclusive Competitiveness at NorTech
WHO WE ARE
ScaleUp America is the new name of The America21 Project, a nonprofit economic and social impact
organization co-founded by Mike Green, Chad Womack, Ph.D. (National Director of STEM Education at UNCF),
Johnathan Holifield, Esq. (Vice President of Inclusive Competitiveness at NorTech) and Dwayne Johnson
(Founder and Past President of IDEAL Portland).
Since 2011, America21 has developed a track record of producing successful events connecting a diverse
landscape of entrepreneurs, investors, policymakers, educators and business leaders. America21 has gained
national recognition and traction across America with its vision of Inclusive Competitiveness as a national
economic imperative.
ScaleUp America
Executive Director: Mike Green
Deputy Director: Dwayne Johnson (Executive Director, Technology Association of Oregon Foundation Center for
Inclusive Innovation)

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ScaleUp America: Inclusive Competitiveness Summit Series

  • 1. Inclusive Competitiveness Summit Series 2014 Changing the economic narrative, scaling up what works, and connecting the disconnected to local economic opportunity AMERICA presents Introducing a common economic vision, strategy and process to include underserved minorities in the innovation economy, and help align the nation with the objectives of the My Brother’s Keeper Initiative.
  • 2. Inclusive Competitiveness Summit Series A National Response by ScaleUp America To Connect People of Color to the 21 st Century Innovation Economy mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164 11 We made a commitment: In the summer of 2013, at the Clinton Global Initiative’s High-Growth Entrepreneurship Working Group (CGI America), I raised my hand while standing next to Cheryl Myers, the Director of Economic and Business Equity for Oregon Governor John Kitzhaber. Prior to CGI America, I helped the governor’s office produce a successful “Scale Up” rally in Portland, Oregon that attracted 200 diverse business leaders and policymakers from around the country to discuss ways to tear down the walls of competitive silos and channel collaborative resources to the local level to scale up initiatives and enterprises through the lenses of innovation, inclusion and impact. Ongoing commitment: Today, I am co-founder and Executive Director of ScaleUp America (formerly The America21 Project). The journey to this point has been circuitous, but our unwavering commitment has gained significant traction. Now, we need your help to capitalize upon the hard work and sweat equity that has brought us to the point of realizing a historic opportunity to develop inclusive economic frameworks across the nation that invest in what’s working to ScaleUp America. Please consider supporting the rollout of our Inclusive Competitiveness Summit series as the first step in development of a common economic vision for the benefit of our nation. Mike Green
  • 3. Inclusive Competitiveness Summit Series A National Response by ScaleUp America To Connect People of Color to the 21 st Century Innovation Economy mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164 22 Vision: Catalyze a national movement on Inclusive Competitiveness Catalyze a new national conversation that aligns with President Obama’s initiative to empower boys and young men of color in underserved communities. We seek to evolve current economic narratives to align with the pace and realities of the 21st century innovation economy and empower and connect disconnected communities to local economic ecosystems and Inclusive Competitiveness strategies. Impact: Increased workforce capacity, job growth and economic competitiveness Improve level of knowledge, engagement and competitiveness of people of color in the tech workforce and production of successful high-growth enterprises. Process: Online & Offline Communications and Local Collaboration Produce a multi-city series of IC Summit discussions on empowering underserved minorities and connecting them to local innovation ecosystems. Facilitate next-day gathering of local stakeholders following each IC Summit to discuss development of an inclusive leadership strategy roundtable. The roundtable will produce a common vision and strategies for developing Inclusive Competitiveness frameworks that connect the economically disconnected to existing regional CEDS planning and resources to identify and invest in scaling up what’s working in regional blind spots. Target Outcome: Move the needle of economic impact and contribution to GDP Catalyze national and local collaboration to increase economic competitiveness of local regions through inclusive economic frameworks. Empower and connect the disconnected to the tech workforce and tech-driven entrepreneurial landscape. (Challenge: all black-owned businesses produce less than 1% GDP. Combined with Hispanic-owned businesses, total contribution to U.S. GDP = less than 3.5%). Capacity: Establish national network of regional partners ScaleUp America will partner with multiple local stakeholder groups, including educational and policymaking institutions. Our focus is on increasing “Inclusive Competitiveness” across urban regions among underserved communities. We focus on development of two pipelines that start with STEM Education at the entry point: 1. Tech-based, high-wage diverse workforce (employment pool) 2. Tech-driven, high-growth diverse enterprises (entrepreneurship pool) On Feb. 27, 2014 President Obama launched, “My Brother’s Keeper,” a new effort aimed at empowering boys and young men of color, a segment of our society which too often faces disproportionate challenges and obstacles to success. “There are a lot of kids out there who need help, who are getting a lot of negative reinforcement. Is there more that we can do to give them the sense that their country cares about them and values them and is willing to invest in them?” President Barack Obama July 19, 2013 “I’m reaching out to some of America’s leading foundations and corporations on a new initiative to help more young men of color facing especially tough odds to stay on track and reach their full potential.” President Barack Obama January 28, 2014 “Thursday [Feb. 27, 2014] marks the start of an effort that the president and First Lady Michelle Obama plan to undertake for the rest of their lives.” “(My Brother's Keeper) initiative is about building on successes and promising ideas in the field by testing, implementing, and scaling up strategies which have been shown to have the greatest impact at key moments in these boys' lives.” Valerie Jarrett Senior Advisor to President Obama
  • 4. Inclusive Competitiveness Summit Series A National Response by ScaleUp America To Connect People of Color to the 21 st Century Innovation Economy mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164 33 Partnerships: Local investment and connection to a national cause/movement ScaleUp America will partner with local conveners to produce a series slate of Inclusive Competitiveness summits. While the overall emphasis and framework will remain consistent, each agenda/theme will be developed with local conveners. ACTION STEPS: Inclusive Competitiveness Summit series will be produced by ScaleUp America with local partners using the following formula:  Day 1: Evening IC Summit is open to the general public.  Day 2: Invitation-only local stakeholders meeting: Representative Assembly of stakeholders in the Local Innovation Ecosystem.  Day 3: Debriefing with organizers and assess next-step outcomes. Proposed 2014 Inclusive Competitiveness Summit venues:  April 25: Washington DC (Introduce IC Summit series during session at UNCF’s STEM Diversity Summit at USA Science & Engineering Festival)  TBD: Houston (IC Summit Partner: University of Texas)  TBD: Oakland (IC Summit Partner: NewSchools Venture Fund/Kapor Center)  TBD: Atlanta (IC Summit Partner: Morehouse College)  TBD: Philadelphia (IC Summit Partner: PCL or UAC)  TBD: Seattle (Microsoft & Technology Access Foundation) ASSEMBLY of the LOCAL INNOVATION ECOSYSTEM Primary Stakeholder Communities 8 NOTE: The focus of the ScaleUp America IC Summit series is to create collaboration, not duplication or competition with existing legacy efforts, as well as align with efforts connected to President Obama’s MBK Initiative. We seek to expand the education conversation to include economic competitiveness, which is unique to our contribution to the MBK effort. Our distinction is in catalyzing a new narrative around Inclusive Competitiveness in communities of color and fostering collaboration among local innovation ecosystem stakeholders toward building inclusive economic strategies.
  • 5. Inclusive Competitiveness Summit Series A National Response by ScaleUp America To Connect People of Color to the 21 st Century Innovation Economy mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164 44 Problem: Historic disconnects continue to produce 21st century repercussions 1. The vast majority of boys and young men of color are disconnected from the knowledge and resource networks that comprise their local innovation ecosystems and are ill-equipped to capitalize on economic opportunity. 2. The vast majority of boys and young men of color lack a solid STEM education, which is the entry point to two primary economic channels in the global innovation economy: a. High-wage, high-tech workforce pipeline (employment pool) b. High-growth, tech-driven enterprises (entrepreneurial pool) 3. All innovation ecosystems across America, from Silicon Valley to DC, uniformly lack broad inclusive economic frameworks. 4. The education sector, which is responsible for the pipeline of industry innovators, is disjointed, fragmented and disconnected from local innovation ecosystems that drive regional economic competitiveness. 5. Regional Economic Development Organizations (RDO), which are responsible for producing the Comprehensive Economic Development Strategies (CEDS) plans for every MSA in the nation, lack economic inclusion frameworks and have no plans for the forseeable future to develop infrastructure and bridges that connect economically disconnected communities to local innovation ecosystems and economic opportunity. Challenge: Establish a common communication, vision and alignment between the education sector, industry, investors, economic development and policymakers Expand and augment college to career emphasis to include the realities of inclusive economic productivity in a 21st century fast-paced, knowledge-based, tech-driven, globally competitive innovation economy. Q: How can the education sector (P-20) adequately prepare the landscape of millions of multicultural students to be America’s next generation of innovators and job creators?
  • 6. Inclusive Competitiveness Summit Series A National Response by ScaleUp America To Connect People of Color to the 21 st Century Innovation Economy mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164 55 Opportunity: Leverage existing assets; invest in transforming landscape Data show that entrepreneurship has transformed the fortunes of immigrant families to America in a single generation, and is key to building net worth and creating generational wealth. Reports also show that American-born boys and young men of color have the highest levels of interest in entrepreneurship. Moreover, Census data reveal that entrepreneurial growth is highest among Black and Latino Americans at 60% and 44% respectively. Even the school-to-prison pipeline is filled with would-be entrepreneurs. Wrapping educational curricula around an entrepreneurship core with experiential project-based outcomes is currently showing dramatic improvement in student interest, engagement and achievement in schools experimenting with such educational innovations. ScaleUp America Process: Communication and Development Communication: Creating a common narrative, understanding and vision ScaleUp America will take a two-prong approach to community communication: A. Build and maintain a digital media platform focused on covering the landscape of innovation currently occurring in regional blind spots. Focus coverage through the lenses of local innovation, inclusion and impact. B. Produce offline IC Summit series to catalyze conversation, collaboration and change in the economic narrative at the local level while promoting a common vision of Inclusive Competitiveness across America. Development: Breaking down walls of competitive silos ScaleUp America will continue working with willing IC Summit series partners beyond the events to help evolve regional stakeholders into an inclusive collaborative body we call a ScaleUp Innovation Team (SUIT). Each SUIT is tasked with identifying and vetting local ready-to-scale initiatives and enterprises -- through the lenses of innovation, inclusion and impact -- and connect them to a portfolio of national and local resources to scale up impact. The result is increased workforce capacity, job growth and regional economic competitiveness.
  • 7. Inclusive Competitiveness Summit Series A National Response by ScaleUp America To Connect People of Color to the 21 st Century Innovation Economy mike@scaleupcampaign.org | scaleupcampaign.org | 541-730-2164 66 AMERICA©2014 WHAT IS INCLUSIVE COMPETITIVENESS? Inclusive Competitiveness is achieved as a result of policies, strategies, practices and metrics to improve characteristic performance of underrepresented populations within innovation ecosystems and clusters, emerging industry sectors, and other areas critical to overall economic competitiveness. Inclusive Competitiveness neither alters nor replaces, but rather complements and enhances, existing and emerging economic competitiveness metrics and strategies, exclusively focusing on the characteristic performance of underrepresented populations. Johnathan Holifield, Vice President of Inclusive Competitiveness at NorTech WHO WE ARE ScaleUp America is the new name of The America21 Project, a nonprofit economic and social impact organization co-founded by Mike Green, Chad Womack, Ph.D. (National Director of STEM Education at UNCF), Johnathan Holifield, Esq. (Vice President of Inclusive Competitiveness at NorTech) and Dwayne Johnson (Founder and Past President of IDEAL Portland). Since 2011, America21 has developed a track record of producing successful events connecting a diverse landscape of entrepreneurs, investors, policymakers, educators and business leaders. America21 has gained national recognition and traction across America with its vision of Inclusive Competitiveness as a national economic imperative. ScaleUp America Executive Director: Mike Green Deputy Director: Dwayne Johnson (Executive Director, Technology Association of Oregon Foundation Center for Inclusive Innovation)