2. Visual Merchandising
In considering the importance of visual
merchandising on retail businesses the single and
most important reason is to engage and inspire
shoppers, to encourage them to buy more of the
products you want them to, increasing your sales,
margin and return on space – after all, you are
running a business! That engagement process of
course starts even before they have set foot in
your store…
3. Impressions
• First impressions count!
• The saying goes “never judge a book by its
cover” – well this is simply not the case in retail;
we always judge a book by its cover.
• First impressions are vital, stand out and fight
the fight, or blend in and blend out
4. Be Aware!
• Avoid overwhelming the consumer
• Give the consumer confidence
• Minimum Investment – Maximum Impact
5. Avoid Overwhelming the
Consumer
• Range proliferation is critical
• Floor space analysis
• Focus on profitable merchandise
• Hold minimal stock
• Display cabinets should contain minimal
products and be well lit
6. Give the Consumer Confidence
• Signage must be clear and concise
• Simple and inline with store branding
• Be creative with styles, products and displays
• Synergy and consistency go along way
7. Minimum Investment –
Maximum Impact
• Clean, tidy and efficient store layout
• Adequate space for multiple consumers
• Adequate lighting
• Use sensory ques , such as smells, sounds
(music)