SlideShare ist ein Scribd-Unternehmen logo
1 von 27
@comScore   @PhilipGrote 1 #SMTravel12




                         source: comScore 2012
@comScore                                            @PhilipGrote 2 #SMTravel12

U.S. Mobile Phone Install Base




                                 source: comScore MobiLens, 3 Month Average ending December 2011
@comScore                       @PhilipGrote 4 #SMTravel12




            source: comScore MobiLens, 3 Month Average ending December 2011
                         source: comScore MobiLens, 3 months ending July
@comScore                                           @PhilipGrote 5 #SMTravel12


U.S. Mobile Phone Purchasing Trend




                                             source: comScore MobiLens, 3 months ending July
                                source: comScore MobiLens, 3 Month Average ending December 2011
100%
US Internet traffic




               source: comScore Device Essentials December 2011
92%
US Internet traffic comes from PC/MAC:


 78% US Internet traffic from Windows                         PC

 13% US Internet traffic comes from Mac
                           source: comScore Device Essentials December 2011
100%
US Internet traffic




               source: comScore Device Essentials December 2011
8%
US Internet traffic comes from Non-PCs:


 5.2%
   SmartPhones
   from


 2.5%
   Tablets
   from
                        source: comScore Device Essentials December 2011
@comScore        @PhilipGrote 10 #SMTravel12


                 37 million
                 December 2011




 8 million
 December 2010




                        source: comScore Device Essentials
@comScore                     @PhilipGrote 11 #SMTravel12


 
 
 
  
 
  
 
  
 
  
 
 
 
  
 
       source: comScore MobiLens, 3 Month Average ending December 2011
@comScore                       @PhilipGrote 12 #SMTravel12




                                                Tablets
                                                            rule our
              PCs                                           evenings
               rule our
               workdays




Smartphones
   rule our
   mornings




  12:00 am     8:00 am                           6:00 pm
                          source: comScore MobiLens, comScore ending July 2011
                                             source: 3 months Custom Analytics
@comScore                     @PhilipGrote 13 #SMTravel12




  Smartphone   PC/MAC      Tablet                             Gaming




                        source: comScore MobiLens, 3 months ending July 2011
                                                      source: comScore 2012
@comScore                                      @PhilipGrote 14 #SMTravel12

     Comcast Video Subscriber Loss
     2009
     2009       2010
                 2010        2011
                             2011




                             -500,000
      -600,000

                 -800,000




                                        source: Comcast 10-k filings 2008, 2009, 2010, and 2011
In December 2011     42%

105,000,000
Americans watched
                                     44%

43,000,000,000
online videos!




                       source: comScore Video Metrix
@comScore   @PhilipGrote 16 #SMTravel12




                          source: comScore 2012
@comScore




            2h       2h                4h                      8h

            AOL   Microsoft        Yahoo!                Facebook
                          source: comScore MobiLens, 3 months ending JulyMetrix
                                                source: comScore Media 2011
@comScore                                   @PhilipGrote 18 #SMTravel12

Online minutes


   f
   1 out of 7 are spent on Facebook

Social Networking Minutes


   f        f      f
   3 out of 4 are spent on Facebook

                                                                             f
                              source: comScore Media Metrix (Total3Minutes US) January 2012
                                       source: comScore MobiLens, months ending July 2011
@comScore                                      @PhilipGrote 19 #SMTravel12


Publisher Share of Display Ad Impressions


   51%
other

                          f      28%
                                  Facebook

                                12%
                                Yahoo!

                          4%
                     4% Microsoft
                    3%
                     Google
                   AOL
                                         source: comScore MobiLens, 3 months ending July 2011
                                                     source: comScore Ad Metrix, U.S., Q3
@comScore   @PhilipGrote 20 #SMTravel12




             Photocredit: Christian Bale in American Psycho
@comScore   @PhilipGrote 21 #SMTravel12




                          source: comScore 2012
@comScore                                         @PhilipGrote 22 #SMTravel12


                                                        Unique Visitors
                                                        12 million
                                                          January 2012




       Unique Visitors
       1/ million
         2
           May 2011

    source: comScore Media Metrix, January 2011
@comScore                                         @PhilipGrote 23 #SMTravel12




               68%
                 L Over Index by 78%
                                                                32%

                   compared to internet average




    source: comScore Media Metrix, January 2011
      68%
         12-17                                11%
                                                            
                                                            32%


         18-24                                  14%

         25-34           104% over index 19%

         35-44                                        21%

         45-54                                      19%

         55-64                                10%

             65+                    6%
source: comScore Media Metrix, January 2011
        68%                                                   
                                                                      32%
    Under $25K                                          16%

 25,000 - 39,999                                    14%

 40,000 - 59,999                                                24%

 60,000 - 74,999                                  11%

 75,000 - 99,999                25% over index 14%

100,000 or more                 34% over index                21%

    source: comScore Media Metrix, January 2011
@comScore   @PhilipGrote 26 #SMTravel12




                          source: comScore 2012
@comScore   @PhilipGrote 27 #SMTravel12




                          source: comScore 2012

Weitere ähnliche Inhalte

Was ist angesagt?

Resultados Brasil dos games 2012
Resultados Brasil dos games 2012Resultados Brasil dos games 2012
Resultados Brasil dos games 2012Moacyr Alves EPP
 
Listen In: How to Gain Insights from Conversations by Frank Cotignola of Mond...
Listen In: How to Gain Insights from Conversations by Frank Cotignola of Mond...Listen In: How to Gain Insights from Conversations by Frank Cotignola of Mond...
Listen In: How to Gain Insights from Conversations by Frank Cotignola of Mond...InsightInnovation
 
Top 5 Success Secrets for Asian Gaming Companies | Irina Tripapina
Top 5 Success Secrets for Asian Gaming Companies | Irina TripapinaTop 5 Success Secrets for Asian Gaming Companies | Irina Tripapina
Top 5 Success Secrets for Asian Gaming Companies | Irina TripapinaJessica Tams
 
Hispanics study Final
Hispanics study FinalHispanics study Final
Hispanics study FinalShareThis
 
Games Research Brasil 2015(English Version)
Games Research Brasil 2015(English Version)Games Research Brasil 2015(English Version)
Games Research Brasil 2015(English Version)Moacyr Alves EPP
 
2010 Social Gaming Research (PopCap)
2010 Social Gaming Research (PopCap)2010 Social Gaming Research (PopCap)
2010 Social Gaming Research (PopCap)Angelina Souren
 
Report :: 7 Brands Generating More Engagement on Instagram than on Facebook
Report :: 7 Brands Generating More Engagement on Instagram than on FacebookReport :: 7 Brands Generating More Engagement on Instagram than on Facebook
Report :: 7 Brands Generating More Engagement on Instagram than on FacebookZuum
 
Vodafone emerged as the top telecom company on social media: Simplify360
Vodafone emerged as the top telecom company on social media: Simplify360Vodafone emerged as the top telecom company on social media: Simplify360
Vodafone emerged as the top telecom company on social media: Simplify360Simplify360
 
Internet marketing statistics
Internet marketing statisticsInternet marketing statistics
Internet marketing statisticsLisa M. Masiello
 
Fragmented Times – Generational Strains
Fragmented Times – Generational StrainsFragmented Times – Generational Strains
Fragmented Times – Generational StrainsIpsos UK
 

Was ist angesagt? (13)

Resultados Brasil dos games 2012
Resultados Brasil dos games 2012Resultados Brasil dos games 2012
Resultados Brasil dos games 2012
 
Listen In: How to Gain Insights from Conversations by Frank Cotignola of Mond...
Listen In: How to Gain Insights from Conversations by Frank Cotignola of Mond...Listen In: How to Gain Insights from Conversations by Frank Cotignola of Mond...
Listen In: How to Gain Insights from Conversations by Frank Cotignola of Mond...
 
Top 5 Success Secrets for Asian Gaming Companies | Irina Tripapina
Top 5 Success Secrets for Asian Gaming Companies | Irina TripapinaTop 5 Success Secrets for Asian Gaming Companies | Irina Tripapina
Top 5 Success Secrets for Asian Gaming Companies | Irina Tripapina
 
Pitch deck
Pitch deckPitch deck
Pitch deck
 
Hispanics study Final
Hispanics study FinalHispanics study Final
Hispanics study Final
 
Games Research Brasil 2015(English Version)
Games Research Brasil 2015(English Version)Games Research Brasil 2015(English Version)
Games Research Brasil 2015(English Version)
 
2010 Social Gaming Research (PopCap)
2010 Social Gaming Research (PopCap)2010 Social Gaming Research (PopCap)
2010 Social Gaming Research (PopCap)
 
Report :: 7 Brands Generating More Engagement on Instagram than on Facebook
Report :: 7 Brands Generating More Engagement on Instagram than on FacebookReport :: 7 Brands Generating More Engagement on Instagram than on Facebook
Report :: 7 Brands Generating More Engagement on Instagram than on Facebook
 
Karine Nahon, Behind the scenes: Information flows in networks
Karine Nahon, Behind the scenes: Information flows in networksKarine Nahon, Behind the scenes: Information flows in networks
Karine Nahon, Behind the scenes: Information flows in networks
 
Vodafone emerged as the top telecom company on social media: Simplify360
Vodafone emerged as the top telecom company on social media: Simplify360Vodafone emerged as the top telecom company on social media: Simplify360
Vodafone emerged as the top telecom company on social media: Simplify360
 
Internet marketing statistics
Internet marketing statisticsInternet marketing statistics
Internet marketing statistics
 
Fragmented Times – Generational Strains
Fragmented Times – Generational StrainsFragmented Times – Generational Strains
Fragmented Times – Generational Strains
 
Vietnam mobile app popularity 2020
Vietnam mobile app popularity 2020Vietnam mobile app popularity 2020
Vietnam mobile app popularity 2020
 

Andere mochten auch

房地產報告
房地產報告房地產報告
房地產報告Colin Su
 
Caatinga plants dárdano
Caatinga plants   dárdanoCaatinga plants   dárdano
Caatinga plants dárdanovivyteixeira
 
Introduction to Google - the most natural way to learn English (English Speech)
Introduction to Google - the most natural way to learn English (English Speech)Introduction to Google - the most natural way to learn English (English Speech)
Introduction to Google - the most natural way to learn English (English Speech)Colin Su
 
Reaching Customers in a Social Media/ Multi-Device World at #IDSD (2012)
Reaching Customers in a Social Media/ Multi-Device World at #IDSD (2012)Reaching Customers in a Social Media/ Multi-Device World at #IDSD (2012)
Reaching Customers in a Social Media/ Multi-Device World at #IDSD (2012)Philip J Armstrong
 
My Online Tools and Applications
My Online Tools and ApplicationsMy Online Tools and Applications
My Online Tools and ApplicationsJodiF
 
My Online Tools and Applications
My Online Tools and ApplicationsMy Online Tools and Applications
My Online Tools and ApplicationsJodiF
 

Andere mochten auch (6)

房地產報告
房地產報告房地產報告
房地產報告
 
Caatinga plants dárdano
Caatinga plants   dárdanoCaatinga plants   dárdano
Caatinga plants dárdano
 
Introduction to Google - the most natural way to learn English (English Speech)
Introduction to Google - the most natural way to learn English (English Speech)Introduction to Google - the most natural way to learn English (English Speech)
Introduction to Google - the most natural way to learn English (English Speech)
 
Reaching Customers in a Social Media/ Multi-Device World at #IDSD (2012)
Reaching Customers in a Social Media/ Multi-Device World at #IDSD (2012)Reaching Customers in a Social Media/ Multi-Device World at #IDSD (2012)
Reaching Customers in a Social Media/ Multi-Device World at #IDSD (2012)
 
My Online Tools and Applications
My Online Tools and ApplicationsMy Online Tools and Applications
My Online Tools and Applications
 
My Online Tools and Applications
My Online Tools and ApplicationsMy Online Tools and Applications
My Online Tools and Applications
 

Ähnlich wie Reaching Customers in a Social Media/ Multi-Device World at #SMTravel12

The Mobile Digital Omnivore, comScore, Dec 12
The Mobile Digital Omnivore, comScore, Dec 12The Mobile Digital Omnivore, comScore, Dec 12
The Mobile Digital Omnivore, comScore, Dec 12Interactive Scotland
 
MIXX 2013: comScore "Brave New Digital World"
MIXX 2013: comScore "Brave New Digital World"MIXX 2013: comScore "Brave New Digital World"
MIXX 2013: comScore "Brave New Digital World"IAB Canada
 
SSP Fall Meeting Mobile Gunter Nov 2011
SSP  Fall Meeting Mobile Gunter Nov 2011SSP  Fall Meeting Mobile Gunter Nov 2011
SSP Fall Meeting Mobile Gunter Nov 2011Darrell W. Gunter
 
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleMobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark
 
Mary Meeker Internet Trends - 2012
Mary Meeker Internet Trends - 2012Mary Meeker Internet Trends - 2012
Mary Meeker Internet Trends - 2012Alex Gorski
 
A mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina ParuzziA mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina ParuzziDigital Accademia
 
comScore 2010 Mobile Year in Review
comScore 2010 Mobile Year in ReviewcomScore 2010 Mobile Year in Review
comScore 2010 Mobile Year in ReviewAndrew Ballenthin
 
Com score 2010 mobile year in review
Com score 2010 mobile year in reviewCom score 2010 mobile year in review
Com score 2010 mobile year in reviewMichel Dellicour
 
comScore 2010 mobile year in review 2010
comScore 2010 mobile year in review 2010comScore 2010 mobile year in review 2010
comScore 2010 mobile year in review 2010Marketingfacts
 
Com score 2010 mobile year in review
Com score 2010 mobile year in reviewCom score 2010 mobile year in review
Com score 2010 mobile year in reviewguernica5666
 
2010移动互联网回顾 Com score
2010移动互联网回顾 Com score2010移动互联网回顾 Com score
2010移动互联网回顾 Com score武挥 魏
 
comScore 2010 Mobile Year in Review
comScore 2010 Mobile Year in ReviewcomScore 2010 Mobile Year in Review
comScore 2010 Mobile Year in ReviewEM3
 
Presentación de Geoff Ramsey en IAB Conecta 2012
Presentación de Geoff Ramsey en IAB Conecta 2012Presentación de Geoff Ramsey en IAB Conecta 2012
Presentación de Geoff Ramsey en IAB Conecta 2012IAB México
 
Mobile Outlook 2013
Mobile Outlook 2013Mobile Outlook 2013
Mobile Outlook 2013Flurry, Inc.
 
Connected Devices are Mobilising a New Revolution in Digital Consumption
Connected Devices are Mobilising a New Revolution in Digital ConsumptionConnected Devices are Mobilising a New Revolution in Digital Consumption
Connected Devices are Mobilising a New Revolution in Digital ConsumptionConnected-Blog
 
Dominican ICT stats oct 2012
Dominican ICT stats   oct 2012Dominican ICT stats   oct 2012
Dominican ICT stats oct 2012Mite Nishio
 
BIC5 Ian morgan google uk Making the Web Work for You 2012
BIC5 Ian morgan google uk Making the Web Work for You 2012BIC5 Ian morgan google uk Making the Web Work for You 2012
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
 

Ähnlich wie Reaching Customers in a Social Media/ Multi-Device World at #SMTravel12 (20)

Mobile future in_focus
Mobile future in_focusMobile future in_focus
Mobile future in_focus
 
The Mobile Digital Omnivore, comScore, Dec 12
The Mobile Digital Omnivore, comScore, Dec 12The Mobile Digital Omnivore, comScore, Dec 12
The Mobile Digital Omnivore, comScore, Dec 12
 
MIXX 2013: comScore "Brave New Digital World"
MIXX 2013: comScore "Brave New Digital World"MIXX 2013: comScore "Brave New Digital World"
MIXX 2013: comScore "Brave New Digital World"
 
McGoran -- Keynote
McGoran -- KeynoteMcGoran -- Keynote
McGoran -- Keynote
 
SSP Fall Meeting Mobile Gunter Nov 2011
SSP  Fall Meeting Mobile Gunter Nov 2011SSP  Fall Meeting Mobile Gunter Nov 2011
SSP Fall Meeting Mobile Gunter Nov 2011
 
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleMobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
 
10 Digital trends 2014
10 Digital trends 201410 Digital trends 2014
10 Digital trends 2014
 
Mary Meeker Internet Trends - 2012
Mary Meeker Internet Trends - 2012Mary Meeker Internet Trends - 2012
Mary Meeker Internet Trends - 2012
 
A mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina ParuzziA mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina Paruzzi
 
comScore 2010 Mobile Year in Review
comScore 2010 Mobile Year in ReviewcomScore 2010 Mobile Year in Review
comScore 2010 Mobile Year in Review
 
Com score 2010 mobile year in review
Com score 2010 mobile year in reviewCom score 2010 mobile year in review
Com score 2010 mobile year in review
 
comScore 2010 mobile year in review 2010
comScore 2010 mobile year in review 2010comScore 2010 mobile year in review 2010
comScore 2010 mobile year in review 2010
 
Com score 2010 mobile year in review
Com score 2010 mobile year in reviewCom score 2010 mobile year in review
Com score 2010 mobile year in review
 
2010移动互联网回顾 Com score
2010移动互联网回顾 Com score2010移动互联网回顾 Com score
2010移动互联网回顾 Com score
 
comScore 2010 Mobile Year in Review
comScore 2010 Mobile Year in ReviewcomScore 2010 Mobile Year in Review
comScore 2010 Mobile Year in Review
 
Presentación de Geoff Ramsey en IAB Conecta 2012
Presentación de Geoff Ramsey en IAB Conecta 2012Presentación de Geoff Ramsey en IAB Conecta 2012
Presentación de Geoff Ramsey en IAB Conecta 2012
 
Mobile Outlook 2013
Mobile Outlook 2013Mobile Outlook 2013
Mobile Outlook 2013
 
Connected Devices are Mobilising a New Revolution in Digital Consumption
Connected Devices are Mobilising a New Revolution in Digital ConsumptionConnected Devices are Mobilising a New Revolution in Digital Consumption
Connected Devices are Mobilising a New Revolution in Digital Consumption
 
Dominican ICT stats oct 2012
Dominican ICT stats   oct 2012Dominican ICT stats   oct 2012
Dominican ICT stats oct 2012
 
BIC5 Ian morgan google uk Making the Web Work for You 2012
BIC5 Ian morgan google uk Making the Web Work for You 2012BIC5 Ian morgan google uk Making the Web Work for You 2012
BIC5 Ian morgan google uk Making the Web Work for You 2012
 

Kürzlich hochgeladen

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 

Kürzlich hochgeladen (20)

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 

Reaching Customers in a Social Media/ Multi-Device World at #SMTravel12

  • 1. @comScore @PhilipGrote 1 #SMTravel12 source: comScore 2012
  • 2. @comScore @PhilipGrote 2 #SMTravel12 U.S. Mobile Phone Install Base source: comScore MobiLens, 3 Month Average ending December 2011
  • 3.
  • 4. @comScore @PhilipGrote 4 #SMTravel12 source: comScore MobiLens, 3 Month Average ending December 2011 source: comScore MobiLens, 3 months ending July
  • 5. @comScore @PhilipGrote 5 #SMTravel12 U.S. Mobile Phone Purchasing Trend source: comScore MobiLens, 3 months ending July source: comScore MobiLens, 3 Month Average ending December 2011
  • 6. 100% US Internet traffic source: comScore Device Essentials December 2011
  • 7. 92% US Internet traffic comes from PC/MAC: 78% US Internet traffic from Windows PC 13% US Internet traffic comes from Mac source: comScore Device Essentials December 2011
  • 8. 100% US Internet traffic source: comScore Device Essentials December 2011
  • 9. 8% US Internet traffic comes from Non-PCs: 5.2% SmartPhones from 2.5% Tablets from source: comScore Device Essentials December 2011
  • 10. @comScore @PhilipGrote 10 #SMTravel12 37 million December 2011 8 million December 2010 source: comScore Device Essentials
  • 11. @comScore @PhilipGrote 11 #SMTravel12                 source: comScore MobiLens, 3 Month Average ending December 2011
  • 12. @comScore @PhilipGrote 12 #SMTravel12 Tablets rule our PCs evenings rule our workdays Smartphones rule our mornings 12:00 am 8:00 am 6:00 pm source: comScore MobiLens, comScore ending July 2011 source: 3 months Custom Analytics
  • 13. @comScore @PhilipGrote 13 #SMTravel12 Smartphone PC/MAC Tablet Gaming source: comScore MobiLens, 3 months ending July 2011 source: comScore 2012
  • 14. @comScore @PhilipGrote 14 #SMTravel12 Comcast Video Subscriber Loss 2009 2009 2010 2010 2011 2011 -500,000 -600,000 -800,000 source: Comcast 10-k filings 2008, 2009, 2010, and 2011
  • 15. In December 2011  42% 105,000,000 Americans watched  44% 43,000,000,000 online videos! source: comScore Video Metrix
  • 16. @comScore @PhilipGrote 16 #SMTravel12 source: comScore 2012
  • 17. @comScore 2h 2h 4h 8h AOL Microsoft Yahoo! Facebook source: comScore MobiLens, 3 months ending JulyMetrix source: comScore Media 2011
  • 18. @comScore @PhilipGrote 18 #SMTravel12 Online minutes f 1 out of 7 are spent on Facebook Social Networking Minutes f f f 3 out of 4 are spent on Facebook f source: comScore Media Metrix (Total3Minutes US) January 2012 source: comScore MobiLens, months ending July 2011
  • 19. @comScore @PhilipGrote 19 #SMTravel12 Publisher Share of Display Ad Impressions 51% other f 28% Facebook  12% Yahoo! 4% 4% Microsoft 3% Google AOL source: comScore MobiLens, 3 months ending July 2011 source: comScore Ad Metrix, U.S., Q3
  • 20. @comScore @PhilipGrote 20 #SMTravel12 Photocredit: Christian Bale in American Psycho
  • 21. @comScore @PhilipGrote 21 #SMTravel12 source: comScore 2012
  • 22. @comScore @PhilipGrote 22 #SMTravel12 Unique Visitors 12 million January 2012 Unique Visitors 1/ million 2 May 2011 source: comScore Media Metrix, January 2011
  • 23. @comScore @PhilipGrote 23 #SMTravel12  68% L Over Index by 78%  32% compared to internet average source: comScore Media Metrix, January 2011
  • 24. 68% 12-17 11%  32% 18-24 14% 25-34 104% over index 19% 35-44 21% 45-54 19% 55-64 10% 65+ 6% source: comScore Media Metrix, January 2011
  • 25. 68%  32% Under $25K 16% 25,000 - 39,999 14% 40,000 - 59,999 24% 60,000 - 74,999 11% 75,000 - 99,999 25% over index 14% 100,000 or more 34% over index 21% source: comScore Media Metrix, January 2011
  • 26. @comScore @PhilipGrote 26 #SMTravel12 source: comScore 2012
  • 27. @comScore @PhilipGrote 27 #SMTravel12 source: comScore 2012