Consumers are beginning to realize the disconnect between living a green/organic lifestyle and then applying chemically derived cosmetic products to their skin on a daily basis. Learn how to develop products that are natural but really work. Competitive Edge in the Market Products That Work and Deliver Results Returning Customers and Word of Mouth Clinical Studies That Back Your Product Marketing Opportunities Environmentally Responsible and Conscious Company

1. How Can
NATURAL INGREDIENTS
Compete With
HIGH TECH INGREDIENTS?
AMEANN SOLUTIONS

2. The Future for Natural Ingredients!
… Here to Stay!
Wal-Mart pushes P&G towards more eco-friendly products
Chemical & Engineering News, January 29, 2007
U.S. Natural HBC a Raging Bull Charging to $11.7 Billion in 2014
Packaged Facts “Natural and Organic Personal Care Products in the U.S.”, 4th Edi>on, July 1, 2009
Global Natural HBC Market Hits $20.8 Billion in 2008
Packaged Facts “Natural and Organic Personal Care Products in the U.S.”, 4th Edi>on, July 1, 2009
Natural Skincare Category to Resist Effect of World Recession
Packaged Facts “Natural and Organic Personal Care Products in the U.S.”, 4th Edi>on, July 1, 2009
Natural/organic personal care maintains steady high growth
Mintel Research “U.S. Natural Organic Personal Care”, March 2008
AMEANN SOLUTIONS

3. Exploring the Latest Green Trends!
• Biodegradability
• Sustainability
• Renewability
• Zero Carbon Footprint
• Fair Trade
• Social & Economic Responsibility
AMEANN SOLUTIONS

4. Biodegradability!
Date: 1961:
capable of being broken down especially into innocuous products by the action of living things
(as microorganisms)
Demand for biodegradable plastics is
expected to expand 16% annually to 720
million pounds in 2012, valued at $845
million.
“Demand for Biodegradable Plastics Growing”
www.SustainableBusiness.com March 2008
AMEANN SOLUTIONS

5. Sustainability!
Date: circa 1727:
1. capable of sustained
2. Of, relating to, or being a method of harvesting or using a
resource so that the resource is not depleted or permanently
damaged
“Sustainability is a massive business
opportunity. This is driven partly by the
cultural shift of consumers wanting to
align themselves with companies that
share their values”
The Hartman Group “Intense Study on Sustainability Issues Initiated”
Skin Inc. July 2008
AMEANN SOLUTIONS

6. Renewability!
Date: 1727:
1. capable of renewed
2. capable of being replaced by natural ecological cycles or sound management practices
“Natural cosmetics company, Intelligent
Nutrients, has bought 427 MWh of
Certified Renewable Energy certificates
(RECs), the amount needed to power its
entire US operations for one year”.
Intelligent Nutrients buys renewable energy and obtains Green-e accreditation
www.Cosmeticsdesign.com June 2009
AMEANN SOLUTIONS

7. Zero Carbon Footprint!
Def: a measure of the impact our activities have on the environment, and in particular
climate change. It relates to the amount of greenhouse gases produced in our day-to-
day lives through burning fossil fuels for electricity, heating and transportation etc.
The carbon footprint is a measurement of all greenhouse gases we individually produce
and has units of tonnes (or kg) of carbon dioxide equivalent.
www.carbonfootprint.com
AMEANN SOLUTIONS

8. Fair Trade!
An organized social movement approach that aims to help producers in developing
countries and promote sustainability . The movement advocates the payment of a
higher price to producers as well as social and environmental standards in areas related
to the production of a wide variety of goods.
Focuses on particular exports,
most notably handicrafts,
coffee, cocoa, sugar, tea,
bananas, honey, cotton, wine,
fruit, chocolate and flowers.
AMEANN SOLUTIONS

9. Social & Economic Responsibility!
Ex: Working with local communities to develop their infrastructure and educate locals
about points mentioned: biodegradability, sustainability, renewability and reducing
carbon footprint.
AMEANN SOLUTIONS

10. Case Study: Fair Trade &
Social Responsibility !
AMEANN SOLUTIONS

11. Case Study: !
New, Innovative Ingredients!
Innovative, Sustainable and Fair Trade, from Beraca:!
Exotic Oils – Acai, Andiroba, Annato, Copaiba, Passion Fruit, Buriti!
Butters – MuruMuru, Cupuacu, Ucuuba!
Clay – Amazonian White Clay!
Andiroba Buriti MuruMuru
AMEANN SOLUTIONS

12. Case Study: !
New, Innovative Ingredients!
Innovative, Sustainable and Fair Trade, Scrubs from Beraca:!
• BIO SCRUB ANDIROBA (Carapa • Bio Scrubs Ac>ons: Improves
guaianensis) circula/on, removes dead skin cells,
• BIO SCRUB CUPUAÇU rejuvenates the skin, physically
(Theobroma grandiflorum) s/mulates skin through massage,
• BIO SCRUB MURUMURU removes dirt from pores, leaves the
(Astrocaryum murumuru) skin feeling so:, revitalizing
• BIO SCRUB BURITI proper/es.
(Mauritia flexuosa) • Bio Scrubs by Beraca are all Cer$fied
• BIO SCRUB AÇAI Organic
(Euterpe oleracea)
AMEANN SOLUTIONS

13. Case Study: !
New, Innovative Ingredients!
Actives from Beraca:!
BERACARE TRIPLE A SYSTEM
• Active Ingredients: Beta-cariophylene (sesquiterpene), flavonoids (anthocyanines), and
andirobina (limonoid)
• Clinically-proven anti-seborrhea activity (regulating the activity of the sebaceous glands)
• Clinically-proven anti-acne activity (decreasing the number of comedones)
• Clinically-proven anti-inflammatory and bactericidal activity (effective biocide against the primary
bacteria that causes acne, Propionibacterium acnes)
• Use level is only 1.5%, based upon the in vivo clinical data
BERACARE ARS BODY SYSTEM - Skin revitalization performance system
• Active ingredients: flavonoids (anthocyanines), gama-oryzanol an important natural antioxidant,
omega-6 and medium chain fatty acids
• skin moisturizing, nutritive, regenerating, and an antioxidant agent due to the synergy of these
natural ingredients
• Indicated concentration for use: from 2.0% (concentration based on efficacy tests)
AMEANN SOLUTIONS

14. Case Study:
Sustainability!
Degussa is a world leader in manufacture of chemicals and raws for
various industries including personal care.
AMEANN SOLUTIONS

15. Case Study: !
Plant Based Actives!
AMEANN SOLUTIONS

16. Case Study: Natural
Ingredients!
Nature Based Active Ingredients: !
AMEANN SOLUTIONS

17. Case Study: !
New Raws & Ingredients!
Degussa Nature Based Active Ingredients: !
AMEANN SOLUTIONS

18. “Consumers are
beginning to realize the
disconnect between
living a green/organic lifestyle
and then applying !
chemically derived cosmetic products
to their skin on a daily
basis”.!
“The Five Best Natural Skin Care Products”
May 07 www.sustainableisgood.com
AMEANN SOLUTIONS

19. Consumer Demand for Natural Ingredients!
“Pepsi Raw (U.K) Steps Up in Consumer Demand for Natural”
Culture Waves March 2008
“The consumer demand for natural ingredients and an increased desire for healthy
lifestyles is directly affec/ng the market for personal care and packaged foods”.
Euromonitor Interna>onal “The Growth of Natural Ingredients” July 2005
“Natural cosmetic sales in Europe are increasing at a fast rate with revenues doubling every
few years. The major drivers of market growth are increasing distribution and broadening
consumer demand for natural cosmetics”.
The European Market for Natural Cosmetics, September 2006
Our customers are reading beauty product labels as carefully as they read food
labels. They want to know what is in the products they buy," said Rebecca
Brightwell, owner of Sugar Pine Beauty (www.sugarpinebeauty.com )
PRWeb.com August 2004
AMEANN SOLUTIONS

20. Consumer Desires Products That Work!
“Only a decade ago, a beauty routine often involved as many as seven
different products (e.g., cleanser, toner, lotion, day cream, night cream,
serum, eye cream). Today, consumers expect superior performance from an
application regimen of no more than three different products”.
Shyam Gupta, president of Bioderm Research, Scottsdale, AZ.
Happi Magazine “What’s New in R&D” March 2006
“Cosmeceutical demand is expected to rise
7.4 percent to $8.2 billion in 2012, as an
aging population continues to search
for the secret to staying forever young.”
GCI Magazine “Cosmeceutical Demand on the Rise” October
2008
AMEANN SOLUTIONS

21. High Tech vs. Natural – Can You Have Both?!
AMEANN SOLUTIONS

22. Nature + Technology =! The Perfect Marriage? !
Nature:! Benefits:!
• Organic • Gentle
• Natural • Effective
• Sustainable • Safe
• Renewable • No Harsh Chemicals
• Biodegradable • No Synthetics
Actives:! Benefits:!
• Peptides • Fast Results
• Acids • Clinical Testing
• Retinol • Dramatic Visual Changes
• Aggressive
AMEANN SOLUTIONS

23. Successful Brands!
Cosmedicine formulations take a synergistic approach,
combining OTC actives, advanced ingredients and
innovative technology to magnify the benefits of each
formulation.
Technology:
Instant Recognition Technology™; enables a fusion of
high-performance ingredients to download into skin and
be immediately accepted without obstruction or
restriction as if they had a VIP pass.
Natural Ingredients:
Bambusa Vulgaris Extract (Bamboo Extract)
Pisum Sativum Extract (Pea)
Punica Granatum Extract (Pomegranate)
Glycosaminoglycans (Marine Derived)
Active Ingredients:
Retinol
Crosslinked Sodium Hyaluronate (Hyaluronic Acid)
Octinoxate and Octisalate (Sunscreen)
AMEANN SOLUTIONS

24. Successful Brands!
Dr. Brandt uses cutting-edge science with active
botanicals and remains always in search of state-of-the-
art ingredients and technologically advanced delivery
systems.
Technology:
Exclusive ACTIVE IMPURITY SHIELD™ formula that
inhibits bacteria growth, removes impurities and dead
skin cells, absorbs and regulates oil and sebum
production, heals blemishes faster, and helps shield skin
from future breakouts.
Natural Ingredients: Active Ingredients:
Eijitsu Rose Alpha and Beta Hydroxy Acids
White Tea Vitamin A
Pomegranate Glycolic Acid
Rice Bran
AMEANN SOLUTIONS

25. Successful Brands!
Every Bliss tube, tub, bottle, and bar is injected with the
same signature blend of humor, science, luxury, and
ease that the Bliss spas are famous for—leaving you
looking and feeling like you're in a constant state of
Bliss.
Technology:
Fluid O2 is a specialized liquid ventilation system that
carries stable oxygen molecules and releases them on
the skin's surface.
Natural Ingredients: Active Ingredients:
Black Tea Salicylic Acid
Carrot Root Hyaluronic Acid
Sugar Cane Vitamin A
Sugar Maple Extract
AMEANN SOLUTIONS

26. Why Blend Nature + Technology? !
The consumer wants and expects !
the best from you. !
AMEANN SOLUTIONS

27. Technology + Active Ingredients + Naturals!
 Competitive Edge in the Market
 Products That Work and Deliver Results
 Returning Customers and Word of Mouth
 Clinical Studies That Back Your Product
 Marketing Opportunities
 Environmentally Responsible and Conscious Company
It’s not a fad or the hottest trend – !
it’s the future of skin care!!
AMEANN SOLUTIONS

28. AMEANN SOLUTIONS
Ameann DeJohn
Dejohn@ameann.com
Special Thanks to Ali Witwit!
Ali Witwit
Ali@RossOrg.com