#ALLIN MOBILE: Shift Your Game: The Mobile Advantage - Patrick Meyer

1. Shift Your Game:
The Mobile Advantage
Tuesday, June 4, 13

2. Shifting Your Game...
2014 & Beyond!
Tuesday, June 4, 13

3. Shifting Your Game...
Why?
Tuesday, June 4, 13

4. Tuesday, June 4, 13

5. Shifting Your Game...
Business 3.0
Tuesday, June 4, 13

6. Your Advantage:
Mobile
Tuesday, June 4, 13

7. Tuesday, June 4, 13

8. Tuesday, June 4, 13

9. Thinaire CMO & Partner
Tuesday, June 4, 13

10. Shifts Create Opportunity...
Tuesday, June 4, 13

11. 2.0 3.0
Online, Browsers,
web pages,
Microsoft,
media, retail,
legacy systems, etc.
Digital, Mobile, Social,
Cloud, e-tail, mobile
check-out, etc.
Sales Force.com,
BYOD, Realtime,
Big Data
You?
Tuesday, June 4, 13

12. Today...For 2014+
5 Mobile Drivers
Tuesday, June 4, 13

13. Starting With...
Foundational Insights
Tuesday, June 4, 13

14. Smartphones: 1Billion (YTD)
+ 1 Billion(2013)
Global: 2 Billion
Tuesday, June 4, 13

15. Status Quo
Smartphones Adoption: 65%+ (US)
...Mobile Tipping Point
Tuesday, June 4, 13

16. To 65%+ in 2013
...Mobile Tipping Point
Tuesday, June 4, 13

17. Smartphone Adoption: 30%+
Argentina 2013-2014
Source: Google; various; projection by Ignite
2013 2014
40%
24%
Tuesday, June 4, 13

18. Young Adults, Professional, Cities
Mobile Centric Users
Source:
2013 2014
40%
50%
24%
34%
Tuesday, June 4, 13

19. Factor:
The $100 price point... the threshold.
For 2013, Latin America... reach $170.
Argentina...already close to $160 ASP
Tuesday, June 4, 13

20. Accelerant:
"Smartphones in the hands of another...”
3 billion people
Tuesday, June 4, 13

21. Accelerant: $50 Price Pt
(play video)
Tuesday, June 4, 13

22. ...2013 Tablets up 41% (proj. vs Yr Ago)
PC’s Declining
Source: IDC 2013
Tuesday, June 4, 13

23. Source: Enders Analysis 2013
Tuesday, June 4, 13

24. #1Insight:
Brand In Occasion
Tuesday, June 4, 13

25. #1Insight: Brand In Occasion
Frequency!!!
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26. Brand In Occasion= LOCAL!
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27. Source: IDC 2013
+92% CAGR
Mobile Video Exploding!
Tuesday, June 4, 13

28. Over 60% Of Its Occasions
#1 Device...Mobile
Tuesday, June 4, 13

29. Over 60% Of Its Occasions
Tuesday, June 4, 13

30. Use: 75%+ Pre-During-Post
Source: ComScore 2012
Retail Shopping Tool...
Tuesday, June 4, 13

31. Show-rooming: 25-34 at 50%+
Source: ComScore 2012
Pandora’s Box...
Tuesday, June 4, 13

32. e-commerce Exploding...
Holiday $39B...1/3 mobile!
Tuesday, June 4, 13

33. m-commerce
11%
Tuesday, June 4, 13

34. NFC/RFID e-wallets
Coming Fast...
Tuesday, June 4, 13

35. Apple NFC & iWallet-Fall 2013
One Remaining OEM...
Tuesday, June 4, 13

36. CES 2013: Connected Groundswell...
Mobile NFC-->Blue Tooth/Wifi Etc.
Tuesday, June 4, 13

37. Plus Mobile Device Innovation
Tuesday, June 4, 13

38. Smart Marketer Shifts
“10% Shift of Global Digital Budget To Mobile”
Tuesday, June 4, 13

39. Marketer Shift: All Mobile Deal
“Geo-targeting ad to a consumer at a coffee shop who might need breath freshener Trident”
Tuesday, June 4, 13

40. Shifting Your Game...
Business 3.0
Tuesday, June 4, 13

41. Marketers’Drivers --> 2014+
Tuesday, June 4, 13

42. -------------------------------------------------------------------------------------------------------------------------------------------
1. Be Steve Jobs! (Your Vision & Roadmap)
Tuesday, June 4, 13

43. (play video)
Tuesday, June 4, 13

44. Mobile-Led Focus
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45. Innovation Roadmap-->Commercialization
Tuesday, June 4, 13

46. 2. WOW! User Xperience
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47. WOW! User Xperience
Mobile Web
Tuesday, June 4, 13

48. WOW! User Xperience
(Magic Piano-play video)
Tuesday, June 4, 13

49. WOW!...Gamify
Tuesday, June 4, 13

50. WOW!...Video Content
(play video-Lynx)
Tuesday, June 4, 13

51. WOW! Platforms & Ecosystems
“Nike is now a platform...”
Tuesday, June 4, 13

52. WOW! Brand Xperience
Intuitive & Compelling Design
Tuesday, June 4, 13

53. Opportunity: Wow Business Model
via Mobile
Tuesday, June 4, 13

54. 3. Mobile-Social Fusion
Tuesday, June 4, 13

55. Facebook Now Mobile-led...
Last 24 Hours: 1 Billion Users; more than 50%+ on mobile
3. Mobile-Social Fusion
Tuesday, June 4, 13

56. 3. Mobile-Social Fusion
Critical: Fuse Mobile & Social... User Experiences,
Programs, Agencies, Spending
They drive each other!
Tuesday, June 4, 13

57. 3. Mobile-Social Express
Fun, friends... ...FAST!!!!!!
Tuesday, June 4, 13

58. 3. Mobile-Social Express
...FAST!!!!!!
Tuesday, June 4, 13

59. 3. Mobile-Social Express
(play video-Vine)
Tuesday, June 4, 13

60. Enterprise Social
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61. Mobile-Social Commerce
Tuesday, June 4, 13

62. Mobile-Social Commerce
(play video-PTV)
Tuesday, June 4, 13

63. 4. E.A.T. Engagement & Activation Technology
Solutions That Transform...Media
Tuesday, June 4, 13

64. Engagement Activation Tech
“What we see happening is that so much of consumers’ behavior is
driven by a need for greater information,
...and mobility has led to a level of convenience for getting that
information that we’ve never experienced before,”
Robert Carpenter, CEO of GS1 US
Tuesday, June 4, 13

65. Marketer: Deep Engagement (NFC)
Across Current/New Channels
Tuesday, June 4, 13

66. (play video-Kraft)
Tuesday, June 4, 13

67. m.Coupons
Tuesday, June 4, 13

68. m.Coupons
+40 Pts%
Tuesday, June 4, 13

69. ...Alternate Retail
Tuesday, June 4, 13

70. ...Alternate Retail
(play video- West)
Tuesday, June 4, 13

71. Store In Hand
Tuesday, June 4, 13

72. Enterprise Engagement+
Trade Show Innovation (B-to-B)
Tuesday, June 4, 13

73. Onboarding To BlueTooth/Wifi
Product Innovation at Sony
(play video-Sony)
Tuesday, June 4, 13

74. Mobile Enhanced Brand Experience
RFID & Platform To Product
Tuesday, June 4, 13

75. Multi-Dimensional Brand Experience
(play video-Adidas In-store)
Tuesday, June 4, 13

76. Multidimensional Brand Experience
Tuesday, June 4, 13

77. Cause Donation
Tuesday, June 4, 13

78. NFC Platform
e-Wallets
Tuesday, June 4, 13

79. Image Recognition
1-Step To Platform
(play video-Mobi-wine)
Tuesday, June 4, 13

80. Augmented Reality
Browser-based Enhancements Coming...
(play video-Blippar)
Tuesday, June 4, 13

81. Added Stimulus (Your Gift)
Insights For The Future
Tuesday, June 4, 13

82. 7. Big Data Occasion+Location+Behavior
Tuesday, June 4, 13

83. NFC+
APPs
TV
QR
Text
AR*
IR
Social* &
Other
Franchise
User
Base
X
Enterprise Platform
3.0 Business Models--> Data Advantage
Brand
Product/Service
UX
Tuesday, June 4, 13

84. X
3.0 Business Models--> Data Advantage
(Play Thinaire DashVideo)
Tuesday, June 4, 13

85. Mobile Drivers (Pilot-Lead-Roll)
1. Be Steve Jobs (Vision-->Roadmap!)
2. WOW UX! ( Total User Experience--> Business Model Re-invention)
3. Mobile Social Fusion ( Mobile & Socially Geared)
4. E.A.T. ( Embracing Technology >> Innovation)
5. Big DATA ( Savvy, metrics & ROI focused)
Tuesday, June 4, 13

86. Patrickfmeyer@me.com
www.patrickmeyer.com
646-620-6618
Thank You
Tuesday, June 4, 13