How The Stenger Group Can Help You

Receptive.
Responsive.
Effective.

417-880-1174 (direct)
hollymstenger@yahoo.com
www.thestengergroup.com
1625 E. Primrose, Springfield, MO 65804

Who We Are

In This Section

Meet Bev Stenger
Meet Holly Stenger
Meet Stacey Gold

At Murney Associates Realtors

Beverly Stenger

B orn and raised in Springfield, Beverly Stenger
has lived and worked in the area all her life. She
graduated from SMSU, now Missouri State Univer-
sity. Bev helped found the Springfield Regional Ballet
and started many successful small businesses, before
directing her efforts to selling real estate more than
20 years ago.

In her first year in real estate, Beverly’s sales ex-
ceeded $1,000,000. She has been a multimillion-
dollar top producer every year since.

Many current clients are people she served years ago.
Repeat business offers the highest testament to the
quality of her service.

At Murney Associates, Realtors

Holly Stenger

H olly Stenger is happiest when she is engaging
with people and getting to know them. Her
love of people is built on a firm foundation that
started with the warmth and closeness that only a
strong family can create. Besides being close to her
parents and sisters, she had a close bond to her
grandmother, Maxine, who always provided a spe-
cial place for her that was surrounded by acceptance
and a depth of love that was unconditional. When
Holly was just a child, she learned to have that same
acceptance toward others.

While growing up in Springfield, Missouri, Holly's
family encouraged her to set goals and work hard to
achieve those goals. After graduating with a master’s
degree in clinical psychology from Pepperdine Uni-
versity in Los Angeles, she sought out those who
needed help the most. Holly counseled addicts at
Sigma House in Springfield and HIV–positive clients
at AIDS Project Los Angeles and worked
with abused and neglected children as an employee
of the Missouri division of family services, trying to
positively affect their lives. Maxine always taught
her no matter what the circumstances, people were
doing the best they could and deserved to be treated


Holly Stenger
(continued)

with compassion and kindness. This attitude about
people and life are still at work today in Holly's
views in real estate.

By deciding to return home to Springfield, Holly
is able to work in the city and with the family she
loves. Today, she finds great purpose and pleasure
in helping people with their specific real estate
needs.

Call Holly and begin the journey of talking to
someone who will listen, genuinely care about you
and your family, and accompany you on those steps
toward the sale or purchase of your family
home. You will find in Holly a rare willingness to
put your interests above the interests of everyone
else, including her own. The lessons from her par-
ents and grandmother still ring true in her today as
she treats you fairly and compassionately. Nothing is
more important to her than that.


Stacey Gold

S tacey Gold, a licensed attorney and real estate
agent, completes The Stenger Group. A native of
Springfield, Stacey uses her real estate knowledge,
legal expertise, and compassion to serve all of The
Stenger Group’s clients. Her charity work, from the
boards of the Missouri Victims Center to the Spring-
field Regional Ballet, exemplifies her strong commit-
ment to the city and its people.

Stacey’s contributions to The Stenger Group often
involve providing support and backup to the other
team members. The Stenger Group firmly believes
that a layered, team approach prevents the clients’
needs from falling through the cracks. This extensive
coverage is just one of the many ways The Stenger
Group stands out.


W hen you are ready to sell
your home or property,
you deserve to have the best consult-
Services We Deliver
ants on your side. The Stenger
Group has been in this business for
more than 20 years and consistently
ranks in the top five producers
within the company. The group of-
fers you their broad experience in
residential real estate as well as intri-
cate knowledge of Springfield and In This Section
the community. Let them put their
expertise to work for you.

Guidance and expertise
Extensive advertising
Personal service


Guidance and Expertise

I n your first meeting with The Stenger Group,
we will discuss what you want from the sale of
your property and what you need from its sale. We
will give you a comparative analysis of the closing
sale prices of other, similar homes in your area.
Then we will put our expertise to work for you and
provide you with our opinion of the best listing
price for your home.

Next, we will walk you through the sale process,
from getting your home ready for market to what to
bring to the closing. From The Stenger Group, you
can expect:

 Personal, prompt service

 A willingness to listen to you

 Satisfied, repeat clients


Online Advertising

T he Stenger Group strives to market its list-
ings extensively and aggressively. After sign-
ing with us, your property goes into the Springfield
multi-list database, the regional tool agents use to
help buyers find their desired properties. Nearly
simultaneously, your property goes up on REAL-
TOR.com, the Murney Associates Web site, and
on The Stenger Group’s Web site.

The Stenger Group is one of the few realtors in
Springfield using the most powerful online real es-
tate marketing program in America on the No. 1
real estate site, www.REALTOR.com.1

The Stenger Group has purchased four premium
positions in three zip codes: 65809, 65804, and
65807. When someone searches in these zip codes
on REALTOR.com, one of our listings comes up
on the search page, regardless of the search criteria
the buyer has entered.

This high-value, premium placement can give your
home 10 times more exposure, on average.2 This
additional exposure is created to increase demand
and help your sell home for more.
1 Media Metrix – Number of unique users on REALTOR.com® each month of 2007

2Based on REALTOR.com® internal analysis for May 2007 average measure of
property showings with Featured Homes versus property showings for non-
Showcase Listings.


Internet Presence:
Where the Buyers Are

F eaturing your home on REALTOR.com is just one of the key ways we are leverag-
ing recent changes in home buyer behavior to get your home the maximum expo-
sure it deserves. Consider these other facts:

 Buyers are nearly five times more likely to find the home they purchase online than
in the newspaper.1

 77% of home buyers used the Internet to search for homes in 2005, up from 15% in
2004 and only 2% in 1997.1

 Home buyers spend more time on REALTOR.com than any other real estate site.
80% of the time buyers spend online searching for homes is spent on REALTOR.com.2

 More than 6.5 million prospective home buyers and sellers use REALTOR.com each
month.3

 Home buyers say the two most important features are photos and detailed descrip-
tions.2 The Stenger Group makes sure your listing has both of these features online.

National Association of Realtors. Profile of home buyers and sellers 2005.
1

2
Media Metrix – Based on reporting of the time online users spent during 2005 on REALTOR.com ® and other comparable real estate
aggregation sites and excluding sites of franchisers/brokerages
3
Media Metrix – Number of unique users on REALTOR.com® - January 2008


Internet Presence:
Where the Buyers Are
T hrough its affiliation with Murney Associates, The Stenger Group’s listings also ap-
pear on numerous other real estate Web sites. HomeFinder.com, for example, con-
nects home buyers, sellers, and real estate professionals at one of the most trusted source
for local real estate—your newspaper's online real estate section. Homefinder.com has
combined the strength and resources of a nationally branded site with a network of more
than 130 newspaper real estate sites across America, including the ChicagoTribune.com,
Azcentral.com, and MiamiHerald.com. With more than 3.2 million property listings,
HomeFinder.com is able to deliver a full snapshot of the local market to home buyers and
sellers, while delivering solutions to agents, brokers and builders that offer choice and
results nationally and in targeted areas. More than two million people visit Home-
finder.com each month.

Here are other sites where potential buyers can find your home:


Because of this astonishing trend, we are changing our focus from display-
ing your home in the newspaper to maximizing its exposure online. Buyers
are not looking for homes in newspapers or homes magazines. They are
looking online. You can now benefit from this enhanced presence on REAL-
TOR.com, where your home will stand out to more than 6.5 million indi-
viduals each month. 1
1
Media Metrix – Number of unique users on REALTOR.com—January 2008.


Where Buyers are
Going Online


Where Your Home Will
Be Online
We are to market your home more than 50 real
estate and franchise sites, including:

T he Stenger Group also par-
ticipates in the Google Ad-
words program. We pay for our
Web site to come up more fre-
quently in searches concerning
real estate in Springfield. This
program directs more potential
buyers to the Stenger Group’s
web page, on which your home
will be featured.


Print Advertising

A lthough the home buying trend is online, we
still want to make sure your home reaches as
many potential buyers as possible.
Print advertising is another part of our marketing
plan. We advertise in the Springfield News-Leader at
least five days a week, including Saturday’s and Sun-
day’s editions.

The Sunday’s real estate
section of the Springfield
News-Leader is read by
nearly 40,000 people each
week, making it the most-
read print media source for real estate in southwest
Missouri.

The Saturday Springfield News-Leader is read by more
than 80,000 people each week Of Saturday’s read-
ership, 44% of the households have incomes of
$75,000 or more.


Personal Service

K eeping clients apprised of the advertising and
showing activity of their homes is a top prior-
ity for The Stenger Group. Every other week, clients
receive an e-mail update about how often their homes
were shown and where and when their homes are be-
ing advertised. The Stenger Group then follows up
with the agents who have shown these houses for
feedback. We relay that feedback to you.

Another integral part of our commitment is being ac-
cessible to you. We provide direct phone numbers
and personal e-mail addresses so that clients can con-
tact us any time with questions or concerns.


Time Line of Events

In This Section

Here is a detailed
list of the steps we
take to sell your
home


Marketing
Calendar

First 24 hours:
Place home on the MLS and on REALTOR.com.
Place home on www.murney.com.
Enhance listing on REALTOR.com by uploading multiple pictures and expanding
descriptions.
Place sign in the yard.
Deliver all papers to you that need to be signed.
Second day:
Create an attractive, color brochure of home.
Create and post an open-house flier (optional).
Place home on Murney Associates Realtors homes tour.
Enter all pertinent information in database management system.
Third day:
Search database to find prospects who are looking to buy homes immediately.
Discuss the listing with other realtors to find potential prospects.
Send an e-mail to any clients who have expressed an interest via the Internet.
The first month:
Monitor all activity from showings, and provide feedback to you.
Follow up with any interested parties.
Advertise your home in the newspaper.
The second month:
Re-evaluate the price.
Review marketing strategy with you.
Reintroduce the property to agents via e-mail, alerting them of the price reduction.
The third month:
Review market conditions, and review and repeat any or all marketing strategies that
have been applied during the first month. Call any agent who has shown property to re-
kindle interest.


Getting Your Home
Ready to Sell

In This Section

What to do before you
list your home
How to make your home
more marketable
Remodeling that pays

Getting Ready
to Sell
Ways You Can Prepare Your Home for Market

 Get a pre-sale home inspection so you will be able to make repairs before buyers be-
come concerned and consider canceling the contract.

 For repairs you decide not to make, get estimates from reliable providers. This way,
buyers will have a better sense of how much these repairs will cost if done.

 Have a termite inspection to ensure the property is not infested.

 Gather warranties and guaranties on items that will remain with the homes, such as
appliances and the furnace.

 Fill out the disclosure form The Stenger Group has provided. Take time and list all
problems, however minor, to reduce liability for you after the sale.

Reprinted from REALTOR Magazine Online by permission of the National Association of
Realtors. Copyright 2005. All rights reserved.


Getting Ready
to Sell
Ten Ways to Make Your Home More Marketable

 Get rid of clutter. Throw out or file stacks of newspapers and magazines. Pack away
most of your small decorative items. Store out-of-season clothing to make closets
seem roomier. Clean out the garage.
 Wash your windows and screens to let more light into the interior.
 Keep everything extra clean. Wash fingerprints from light-switch plates. Mop and
wax the floors. Clean the stove and refrigerator. A clean house makes a better first
impression and convinces buyers that the home has been well maintained.
 Get rid of smells. Clean carpeting and drapes to eliminate cooking, smoke, and pet
odors. Open the windows.
 Put higher-wattage bulbs in light sockets to make rooms seem brighter, especially
basements and other dark rooms. Replace any burned-out bulbs.
 Make minor repairs that can create a bad impression. Small problems, such as sticky
doors, torn screens, cracked caulking, or dripping faucets, may detract from the
home’s appeal.
 Tidy your yard. Cut the grass, rake the leaves, trim the bushes, and edge the walks.
Put a pot or two of bright flowers near the entryway.
 Patch holes in your driveway and reapply sealant, if applicable.
 Clean your gutters.
 Polish your front doorknob and door numbers.



Getting Ready
to Sell
Remodeling that Pays
Upgrading your home is always appealing. But which enhancements really get you a good return on
your money when it’s time to sell? The 2003 Cost vs. Value Report by Remodeling magazine and
REALTOR Magazine has the answers:

Room/Improvement 2003 2002 Variance

Bathroom Remodel

Midrange 89.3% 87.5% 1.8%

Upscale 92.6% 91.0% 1.6%

Bathroom Addition

Midrange 95.0% 94.2% 0.08%

Upscale 84.3% 81.4% 2.9%

Major Kitchen Re-

Midrange 74.9% 66.6% 8.3%

Upscale 79.6% 79.8% -0.2%

Master Suite

Midrange 76.4% 75.1% 1.3%

Upscale 76.9% 76.8% 0.1%

Family Room

Midrange 80.6% 79.5% 1.1%
Continued on next
page


Getting Ready
to Sell

Remodeling that Pays (continued)

Room/Improvement 2003 2002 Variance

Deck 104.2% N/A N/A

Basement Remodel 29.3% 78.7% 0.6%

Siding Replacement 98.1% 79.1% 19.0%

Window Replacement

Midrange 84.8% 73.8% 11%

Upscale 87.0% 77.0% 10%

Attic Bedroom 92.8% N/A N/A

Reprinted from REALTOR Magazine Online by permission of the National Association of Realtors. Copyright 2005. All rights reserved.


The Ins and Outs of
Closing

In This Section

Closing costs of sellers
How much you will net
at closing
What and whom to bring
to the closing

The Closing Costs
of Sellers

Here are the costs to sellers at closing:
 6% real estate commission
 $150 title company fee
 $150 title search
 Prorated taxes
 Any repairs that you choose to make after the home and termite inspec-
tions


What You Will Net

To find out how much money you will net from the sale of your
house, add up your closing costs and subtract them from the sale
price of the house.

Closing Costs for Sellers

Mortgage payoff and outstanding
interest

Prorations for real estate taxes

Prorations for utility bills, condo
dues, and other items paid in arrears

Closing fees charged by closing spe-
cialist
Title policy fees

Survey charge

Transfer tax or other government
registration fees

Brokerage commission

Total

Reprinted from REALTOR Magazine Online by permission of the National Association of Realtors. Copyright 2005. All rights reserved.


What and Whom to
Bring to the Closing

Who is Present

Many people may attend the closing: you, a member of The Stenger Group, the buyer,
the buyer’s real estate agent, the buyer’s Lending agent, and an escrow agent from the
title company. During the meeting, which usually takes an hour, you and the buyer
will review and sign all relevant closing papers separately. After the funds have been
disbursed, the sale of the property is final.

What to Bring

In the rush of selling your home, don’t forget to bring the following items with you:
 Photo ID
 Keys and garage door openers
 Torrens certificate (if you have a Torrens property)
 Code compliance, if necessary
 If the property has more than one owner, both owners need to attend
 Cashier’s check if money is owed

Copyright 2005. Carol Jones Realtors, Inc. A HomeServices of America, Inc. company. All
rights reserved.


Moving Tips

In This Section

A quick to-do list
When moving out of
town
Items to give to the new
owners


A Quick To-Do List

Here are some steps to take to make your move more smooth:
 Give your forwarding address to the post office, usually two to four weeks ahead of
the move.
 Notify your credit card companies, magazine subscriptions, and bank of the change of
address.
 Develop a list of friends, relatives, and business colleagues who need to be notified of
the move.
 Arrange to have the utilities disconnected at your old home and connected at your
new one on the day of closing.
 Cancel the newspaper.
 Check insurance coverage for moved items. Movers usually cover only what they
pack.
 Clean out appliances and prepare them for moving, if applicable.
 Note the weight of the goods you will have moved because long-distance moves usu-
ally are billed according to weight. Watch for movers that use excessive padding to
add weight.
 Check with your condo or co-op about restrictions on using the elevator or certain
exits.
 Have a ―first open‖ box with things you’ll need most. These could include toilet pa-
per, soap, trash bags, scissors, a hammer, a screwdriver, pencils and paper, cups and
plates, water, snacks, and toothpaste.



When Moving
Out of Town

Here are some steps to take when moving out-of-town:
 Get copies of medical and dental records and prescriptions for your family and your
pets.
 Get copies of children’s school records for transferring.
 Ask friends for introductions to anyone they know in your new neighborhood or
town.
 Consider special car needs for pets when traveling.
 Let a friend or relative know your travel route or plans.
 Carry travelers’ checks or an ATM card for ready cash until you can set up a new
bank account.
 Empty your safety deposit box.
 Put plants in boxes with holes for air circulation if you are moving in cold weather.

Realtors. Copyright 2005. All rights reserved .


Items to Give to the
New Owners

These items are helpful to the new owners:

 Owners’ manuals for items left in the house.
 Warranties for any items left in the house.
 A list of local service providers, especially those who have repaired items in your
home.
 Garage door openers.
 Extra sets of house keys.



How to Contact Us

The Stenger Group
417-880-1174
1625 Primrose, Springfield, MO 65804
Fax: 417-823-9645
www.thestengergroup.com

Beverly Stenger

Direct Phone: 417-860-8948

bevstenger@sbcglobal.net

Holly Stenger


hollymstenger@yahoo.com

Stacey Gold


staceyagold@yahoo.com

How The Stenger Group Can Help You

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