The document discusses how to optimize meta titles, descriptions, and keywords for SEO purposes. It recommends choosing targeted keywords and keyphrases to include throughout blog posts and in meta tags. Meta titles should contain keywords and entice readers, while meta descriptions should use compelling language to encourage clicks. Properly utilizing keywords, titles and descriptions can help content appear higher in search results and attract more visitors to a website.

1. SEO: Meta Descriptions and Keywords
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2. Three Steps to Better Visibility
1. Use keywords/phrases to help users and web crawlers find
you
2. Write targeted, keyword-rich meta titles designed to rank
highly and attract eyeballs
3. Write engaging, informative meta descriptions to get people
interested enough to click
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3. Anatomy of a SERPs Page
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4. Step 1: Using Keywords
“Words aren’t powerful. The right words are.”
- Copyblogger
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5. What the Heck is a Keyword?
Keywords are:
• The words people type to search for a specific type of content
• The words web crawlers use to find content relevant to their
users’ searches
In other words, keywords get your posts found.
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6. Good Keywords are Not Words
• Single words are very competitive and tough to rank for
• Think in terms of “keyphrases” instead
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7. What makes a good keyphrase?
Good keyphrases are:
• Specific
• Targeted
• Steadily trafficked
• Relevant to your post
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8. Bad Keyword Example
• Too general
• Impossible to tell
what the user is
looking for
• Too much
competition
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9. Better Keyphrase Example
• Less general
• More targeted
• Still a lot of
competition
• Big players
currently ranking
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10. Good Keyphrase Example
• Very specific
• Less competition
• Bigger players
have less juice for
this term
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11. Choosing Keyphrases: Step 1
Brainstorm!
• Think about all the different ways users might search for your
post subject
• Think like a person, not a robot
• Put yourself in your readers’ shoes
• Keep going until you have a fairly long list
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12. Choosing Keyphrases: Step 2
Meet Google Adwords, your new best friend.
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13. Using Google Adwords
1. Enter your keyphrase list, one term to a line.
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14. Using Google Adwords
2. Review results for your search terms.
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15. Using Google Adwords
3. Review Google’s keyword ideas for other options.
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16. Adwords Tips n’ Tricks
• Check out the
current search
results to see if
the term is
relevant
• See the Insights
page for
seasonality of
your term
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17. Using Keyphrases on Your Blog
The least you need to know:
• Choose two or three phrases to focus on for each post
• Put your most important keyphrase in the headline
• Try to use your most important phrase within the first paragraph
or two
• Break your post up with subheads using your keyphrases
• Do. Not. Stuff. Write naturally, but with focus.
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18. Step 2: Writing Meta Titles that Work
Meta titles have two jobs:
1. Tell people and web crawlers what your post is about
2. Get people interested in your post
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19. Writing Meta Titles That Work
To make your meta title search engine friendly:
• Start with your most important keyphrase
• Use the complete keyphrase – don’t break them up
• Feel free to use more than one, but only if it sounds natural
• Use no more than 65 characters, including spaces
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20. How Google Sees Meta Titles
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21. Writing Meta Titles That Work
To make your meta titles people friendly:
• Think of it as a headline to an ad
• Use action-oriented words. Avoid passive voice.
• How-to’s, lists, and tips are perennial winners
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22. Good Meta Title Examples
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23. Step 3: Writing Killer Descriptions
Good title tags grab attention.
Great descriptions get people to click.
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24. Writing Meta Descriptions
The basics:
• Always write a meta description. If you don’t, Google will do
it for you (and that’s not usually good).
• Limit yourself to 155 characters, including spaces.
• Use your most important keyphrases. Google checks.
• Write them for people first. This is your chance to sell!
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25. Writing Killer Meta Descriptions
Meta descriptions = ad copy. Write them accordingly.
• Write a complete sentence (or two).
• Engage your reader.
• Use action words. Learn, discover, explore, get…you get the
idea.
• Invite the reader to do something. Ask them to take action!
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26. Meta Descriptions in the Wild
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27. Where to Put Meta Data in Your Post
Most themes have a space for SEO details. Example:
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28. Questions?
Find me at:
Email: writeamberwrite@gmail.com
Twitter: @amberpagewrites
Blog: http://amberpagewrites.com
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