LavaCon: Changing the Conversation

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Amber Swope

LavaCon 2014 Presentation

Presentations & Public Speaking

Changing the Conversation:
Gaining Buy-in for Sharing Content
Across Functional Areas
Joan Lasselle and Amber Swope
@Speaker #LavaCon

@Speaker #LavaCon
About the Speaker
• Joan Lasselle is the President of Lasselle-Ramsay, Inc.
• Amber Swope is a DITA Specialist at DITA Strategies,
Inc.

Changing the Conversation:
Gaining Buy-in for Sharing Content Across
Functional Areas
Joan Lasselle and Amber Swope
October 15, 2014

Who we are
Lasselle-Ramsay helps
companies develop
and deliver critical
business information
that ensures success
DITA Strategies helps
teams design and
deploy DITA to meet
current delivery needs
and future- enable
content

Challenge: today’s users…
Have diverse goals
Want content in
different contexts
Want content in their
native language
Want to have
confidence in the
content
Want to find it quickly

Change the conversation
Start with the
unique value of
each
organization

More than technology
Information
strategy and
architecture
Structured
content
Metadata
XML/DITA
Translation

Information design
Know what works
Identify what is not
working
Define user
requirements
Align information
with business
goals

Structured content
Modular not
linear
Standardized
Stand-alone
topics
Topic types

Metadata
Structural and
descriptive
Improves the
user experience
Faster searches
Needs structure

XML for flexibility
Localization
Multi-channel
publishing
Context-specific
delivery

What is DITA?
Darwin Information
Typing Architecture
Modular structure
Open-source
standard
Global popularity

Information design for all content creators
Analyze your content
structure
Verify content
applicability with
users
Verify content
delivery success
Design content to
support business
goals

Structured content
Template Documentation 10/20/2014

Task topic
Structured
steps
Semantically
identified items

DITA as common source
Map references
Topic references
Content
references
Key references
Conditions

Translation sample source
Same structure
Same elements
Localized
content

Summary
Focus on your
expertise
Leverage a
single source of
content
Meet user
needs

Questions
Joan Lasselle
Lasselle-Ramsay
joan.lasselle@LR.com
Amber Swope
DITA Strategies
amber@ditastrategies.com

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LavaCon: Changing the Conversation

1. Changing the Conversation: Gaining Buy-in for Sharing Content Across Functional Areas Joan Lasselle and Amber Swope @Speaker #LavaCon

2. @Speaker #LavaCon About the Speaker • Joan Lasselle is the President of Lasselle-Ramsay, Inc. • Amber Swope is a DITA Specialist at DITA Strategies, Inc.

3. Changing the Conversation: Gaining Buy-in for Sharing Content Across Functional Areas Joan Lasselle and Amber Swope October 15, 2014

4. Who we are Lasselle-Ramsay helps companies develop and deliver critical business information that ensures success DITA Strategies helps teams design and deploy DITA to meet current delivery needs and future- enable content

5. Challenge: today’s users… Have diverse goals Want content in different contexts Want content in their native language Want to have confidence in the content Want to find it quickly

6. Change the conversation Start with the unique value of each organization

7. Leverage strengths

8. More than technology Information strategy and architecture Structured content Metadata XML/DITA Translation

9. Information design Know what works Identify what is not working Define user requirements Align information with business goals

10. Structured content Modular not linear Standardized Stand-alone topics Topic types

11. Multiple outputs

12. Metadata Structural and descriptive Improves the user experience Faster searches Needs structure

13. Sharing common source

14. XML for flexibility Localization Multi-channel publishing Context-specific delivery

15. What is DITA? Darwin Information Typing Architecture Modular structure Open-source standard Global popularity

16. DITA Maturity Model

17. Information design for all content creators Analyze your content structure Verify content applicability with users Verify content delivery success Design content to support business goals

18. Structured content Template Documentation 10/20/2014

19. Task topic Structured steps Semantically identified items

20. Metadata Taxonomy Conditions Data

21. Metadata: audience source

22. Metadata: audience output

23. DITA as common source Map references Topic references Content references Key references Conditions

24. Reused content

25. Translation sample source Same structure Same elements Localized content

26. Summary Focus on your expertise Leverage a single source of content Meet user needs

27. Questions Joan Lasselle Lasselle-Ramsay joan.lasselle@LR.com Amber Swope DITA Strategies amber@ditastrategies.com