The document discusses managing your online reputation and presence. It outlines three main points: 1) What is at stake if you don't manage your online reputation, including potential impacts on freedom, wealth and participation. 2) A business perspective on social media and how organizations need to adapt. 3) Eight rules for managing your online reputation and presence, which include checking your online profile, being the primary source of information about yourself, understanding your networks, being present and useful online, understanding public vs private settings, knowing that anything can be shared publicly, and developing thick skin.

1. Me and My Web Shadow: How to Manage Your Reputation Online WOMMA Webinar – 15 September 2010

2. been thinking about this for a while

3. web scale http://bit.ly/8h04u

4. an expanding sphere Image: Bestario http://goo.gl/SWZq

5. disrupt / absorb Image (cc) dominik99

6. it’s reached our relationships

7. how we think Image: (cc) gingiber http://goo.gl/2MM8

8. how we organize ourselves Image: Bestario.org

9. my PR advice started applying to my friends and family

10. so, 60,000 words later...

12. three things http://goo.gl/oR8L

13. i what’s at stake? ii business view of social web. iii 8 rules. http://goo.gl/oR8L

14. i what’s at stake? http://goo.gl/oR8L

15. individuals. http://goo.gl/oR8L

16. individuals. business. http://goo.gl/oR8L

17. individuals. business. society. http://goo.gl/oR8L

18. What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. @hrheingold

19. ii business view of social web. Image: http://fr.linkfluence.net/

20. hard-nosed business version

21. http://goo.gl/J2eq “ ...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.”

22. STOP

23. Strategic Tactical Organizational Personal

24. Strategic How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Tactical Organizational Personal

25. Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organizational Personal

26. Strategic Tactical Organizational Our organization, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal

27. Strategic Tactical Organizational Personal What will this mean for us at a personal level? What skills and ways of working will need to be considered? Will the nature of our peoples’ work, of work itself, be altered?

28. literacy Source: http://tweetstats.com

29. social web literacy = social superpowers

30. serendipity

31. iii 8 rules.

32. 1. Check your web shadow.

33. 2. Be the best / first source of information about you.

34. 3. Understand your networks.

35. 4. Be present.

36. 5. Be useful.

37. 6. Public/ private.

38. 7. You are always on the record.

39. 8. Get a thicker skin

40. STOP

41. shiny things

42. iCrossing: Say What?

43. www.icrossing.com/research

45. meandmywebshadow.com

46. Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk / www.icrossing.com Blogs: connect.icrossing.co.uk / www.antonymayfield.com / greatfinds.icrossing.com Twitter: @amayfield / @icrossing_uk / @icrossing Thank you