Slides from my talk for the FT editorial team.

1. Managing Personal
Online Reputation
@amayfield
FT
15 July 2013

2. There are lots of
reasons people are
thinking about
their personal
online reputation.

3. The web is still
growing.

4. 550M photos a day
150M on Instagram
and Snapchat

5. Digital
leaders

6. Privacy
concerns

7. Digital footprint
Web shadow
Data exhaust

8. So, I
wrote this
book
http://goo.gl/sn8r4

9. My new
chapters
will be...
http://goo.gl/sn8r4

10. Being found
First impressions
What you do
What others say
Earning attention
A reputation for...
Public and private self
Bad things

11. The
ingredients of
managing
online
reputation
http://goo.gl/sn8r4

12. Why online
reputation
matters

13. “What you
know or don’t
know about
networks...”

14. Due diligence
vs
Realising value
vs
Shameless self-
promotion

15. 9 rules for
managing
your web
shadow

16. Check your
web shadow

17. Be the best &
first source
about
yourself

18. Where are
people
looking for
you?

19. Understand
your
networks

20. LinkedIn Maps

21. Be present
4

22. Blogs and
profile pages
http://flavors.me/amayfield
http://www.antonymayfield.com/

23. Serendipity
engines

24. Be useful
5

25. Choose what
to share
Choose what
not to share

26. Working in the
network
Image: by Masa Kepic aka Paolabililty
©2011

27. We create
useful data
all the time

28. Have your own
policy
on public vs.
private

29. You’re always
on the record
7

30. Get a thicker
skin

31. Fear of transgression

32. It’s not
another
world
9

33. Tools and
literacy

34. Immediate
and
emergent
benefits

35. When to be
open
When to be
closed

36. image (cc) Lorem Ipsum
- Design around attention,
sharing and networks
- Focus on objectives, with
boundaries on time
- Open and closed states...
Workflows

38. Time-lining
good days
and bad
days…

40. Nokia
Design Your Day
http://goo.gl/YyBp8http://goo.gl/YyBp8

41. - Hashtags: Follow ‘em - don’t
over-use ‘em...
- Search: You’d be amazed...
- Lists: Choose you you need to
listen to...
- Bonus (Mute... if you can)
Make Twitter useful
- Use apps Tweetbot’s best,
Osfoora and official Twitter
apps also good
- Be picky: Prune your network,
make it interesting...
- Never Tweet in anger Best to
walk away and cool down

42. - Complete your profile: The
more information, the more
people can connect with you
- Endorsements: Give them and
ask for them.
- Maintain your profile: Keep it
fresh and change bits to be
noticed...
- Updates Try them out, and
post significant news there...
Make LinkedIn useful - Groups: Find ones which
work for you - and join in
discussion
- Meet-ups: Lots of networking
groups start in LinkedIn.
- Connect your profile: Add
apps, especially SlideShare if
you create public documents.
- Say why you are connecting
People won’t always
remember you
- Profile views Look at people’s
profiles

43. - Diigo (and its close relation,
Delicious)
- Feedly - for all your feed
reading
- Twitter: General serendipity
engine...
- LinkedIn: Who? What are they
doing?
- Instagram: Fun...
My top apps and social services
- Evernote: For everything...
- Wordpress: for blogging
- Flipboard: For reading - best
used with Google Reader

44. Make the tools
work for you

45. My favourite
tool: Diigo
http://www.diigo.com/user/amayfield

47. And for
power users
IFTTT.com

48. And for
power
users
IFTTT.com

49. And for
power users
IFTTT.com

50. If you liked this
you may also
like...

51. There’s a
book
http://goo.gl/sn8r4

52. There’s a
white
paper
http://goo.gl/7uT1x

53. @amayfield
brilliantnoise.com
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Ta-dah!