A presentation I gave to ChangePlayBusiness, an unconference organised by the Centre for Competitive Design and Own-It.

1. ChangePlayBusiness
London
:
:
30.11.10
Antony
Mayfield,
iCrossing
@amayfield
CUSTOMERS IN
NETWORKS
1

2. (On your agenda as...)
Market dynamics and customer
services in a changing economy:
how do you identify your
customer and communicate
effectively?
2

3. (On your agenda as...)
Market dynamics and customer
services in a changing economy:
how do you identify your
customer and communicate
effectively?
3

4. (On your agenda as...)
Market dynamics and customer
services in a changing economy:
how do you identify your
customer and communicate
effectively?
4

5. (On your agenda as...)
Market dynamics and customer
services in a changing economy:
how do you identify your
customer and communicate
effectively?
5

6. 6

7. CHANGING
economy
7

8. http://goo.gl/9Um7E
8

9. http://goo.gl/a0Zpz
9

10. OUT OF DATE
business models
10

11. EDGE | CORE
11

12. DATA DELUGE
12

13. EVERYWHERE
WEB
13

14. COMPLEXITY
14

15. NETWORKS
15

16. CUSTOMERS
in the networks
16

17. UNDERSTAND
your networks
17

18. BE PRESENT
in your networks
18

19. BE USEFUL
to your networks
19

20. IF IN DOUBT
pull don’t push
20

21. COMMUNICATING
in networks
21

22. LITERACY
22

23. DEFAULT TO SOCIAL
23

24. DEFAULT TO SOCIAL
24

25. DEFAULT TO SOCIAL
25

26. TECHNICAL
findable
portable
shareable
26

27. DESIGN
platforms
principles
processes
27

28. 28

29. MEASUREMENT
is listening
29

30. TOOLS|CULTURE
30

31. ZAPPOS
31

32. E-BOOKS
http://goo.gl/NrTZj
32

33. meandmywebshadow.com
33

34. Email: antony.mayfield@icrossing.co.uk
Sites: icrossing.co.uk | antonymayfield.com
Blog: connect.icrossing.co.uk
Twitter: @amayfield / @icrossing_uk
Thank you
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35. Creative Commons Licence Attribution
antonymayfield.com
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