On April 27, 2010, tornadoes ravaged the state of Alabama. In an effort to reunite families with their lost pets, several local Birmingham women involved in animal rescue came together and began a social media campaign. The simplicity of WordPress and its ease of use allowed a site to be created in a very short period of time. It provided emergency information, volunteer coordination, and an organized forum for listings of lost and found animals that was easily accessible. As a result, local shelters were able to distribute pertinent information and lives were saved.