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                    presents



                   ATL




Web Video 101: Produce Engaging Content
                  March 19, 2011
          Georgia Tech Research Institute
                  250 14th Street
                 Atlanta, GA 30318
        program design by Element K Creative
In 2011, a small group of Atlanta’s broadcast, video,
and social media professionals decided
to create an event to help the community
understand how to leverage video on the Web.
We’re calling it Video Camp Atlanta (#vidcampATL), and it’s a first-of-its-kind event.

If you’re a novice looking to learn some basic production techniques, or if you’re a production
professional, we believe you’ll walk away with a greater understanding of how you can
leverage video in your personal and professional online activities.

We want you to feel free to engage in conversations,
share what you know, and ask questions.

There are hands-on demonstrations, discussion
groups, and presentations, but we have a single
purpose in creating this gathering:

It is our goal that every attendee
will walk away equipped with
the knowledge and know-how
to start producing Web videos.
Use the included video production guide to help you map out your plan, and use the next
several hours to develop your production strategy. Then it’s “lights, camera, action!”

Please take a moment to learn about the presenters and our sponsors.
Feel free to reach out to them for more information.

Thanks to the Georgia Tech Research Institute (GTRI) for allowing us to host this event
at your wonderful facilities, and thanks to our sponsors: Red Bull, Atlanta Daybook, the
Atlanta Association of Black Journalists (AABJ), Georgia Entertainment Association (GEA),
FutureMoguls, The Omen Agency, MyCulture.TV, VL-Hosting.com, Element K Creative, Sixth
Realm Digital, Sonny Hancock, Kimberly Murray and Rod Finch. We’d like to extend a
special thanks to our presenters and volunteers. This wouldn’t be possible without your
time and support.



Sincerely,

The Video Camp Atlanta Planning Committee




                                                                                            / 2 /
Internet Login info
1. Select the GTRI-CONF wireless network from the available wireless networks.

2. Click on the GTRI-CONF network, when prompted for the security key, use
   Security Key: STINGER!

3. To access the internet, open your browser, and use the following:
   username:          webvid
   password:          89gy43fy
   ssid:              GTRI-Conf
   network type: WPA/WPA2



Agenda
12:30 – 1:00 pm    Registration / Networking

 1:00 – 1:15       Welcoming Remarks » Amani Channel & Selah Abrams

 1:15 – 1:45       Kickstarter: The Gatekeepers are Gone! » Lamar Tyler

 1:45 – 2:00       Getting Started in Video » Amani Channel

 2:00 – 4:00       Video Bootcamp Sessions/Demonstrations

                   Roundtable Discussions (three 30-minute presentations)
                   Breakout Room A: Pocket Cams to DSLRs » Jason Parker & Daniel Roberts
                   Breakout Room B: Look & Sound Good » Desiree Peeples & Selah Abrams
                   Breakout Room C: Get that Cash! » Jaheed Givens & Lamar Tyler

                   Demonstrations (in the GRTI Hallway)
                   Squeeze It (Mac Editing & Compression) » Chip Dizard
                   Vlogging and PC Production » Grayson Daughters
                   Shoot It Like a Pro » Rod Finch

 4:10 – 4:40       Engage and Grow Your Audience » Selah Abrams

 4:45 – 5:00       Wrap-Up

 7:00 – ?:??       After Party » Common Creativ
                   (Atlanta’s Top 50 Most Creative People)
                   ABV Gallery & Agency
                   659 Auburn Ave. #504
                   Atlanta, GA 30312




Video Camp Atlanta: Produce Engaging Content                                       / 3 /
Presenters / Discussion Leaders
Selah Abrams — @selah
Engineer at Turner Studios, Managing Director and Mastering Engineer at
The Omen Agency

                        Selah began in entertainment by mixing records with Cash Money and
                        No Limit Records in New Orleans, reggae and hard rock acts in New
                        York, and multiplatinum producer Mahogany, Bonecrusher, Sammy
                        Sam, Dave Hollister, and other acts in Atlanta.

                        Currently, Selah splits time between a day gig at Turner Studios, post-
                        production house for the Turner Networks, CNN and outside clients,
                        and managing an international entertainment promotions and
                        production company, with locations in Atlanta, Germany, and South
                        Africa.

Selah is deeply involved with the local Atlanta Digital Entertainment industry with Audio
Engineering Society (AES), Georgia Production Partnership (GPP), Georgia Entertainment
Association (GEA), Technology Association of GA (TAG), and as a founder of the State of Georgia’s
GEM entertainment workforce development program.


Amani Channel, MA — @urbanreporter
Sr. Producer KEF Media, WebVideoChefs.com

From his name, you can tell that working in the media is in Amani
Channel’s DNA.

He currently works in broadcast PR and has produced everything
from television segments, live webcasts, to news. His content has been
featured on Fox News Channel, CNN, NPR, BET, and across the Web.
In addtion, he’s taught digital media, video production, and spent a
decade reporting local and national television news stories throughout
the Southeast.

Amani is the co-founder of WebVideoChefs.com, a video production tutorial community, and
he currently works for KEF Media.


Daniel Roberts — @friendlyhuman
Friendly Human Productions

                        Daniel Roberts has been entrusted by leading companies, non-
                        profits, and even Grammy Award-winning musicians who demand
                        intentional, compelling, and results-oriented video. As a forerunner in
                        what Gizmodo titled the “DSLR Video Revolution,” Roberts lives in the
                        intersection of video artistry and marketing savvy.

                       After leaving the TV world, Roberts founded Friendly Human in 2008
                       around the powerful idea that well-directed, authentic passion is the
                       key to compelling video. Through specialized direction and editing,
Daniel and his team help people and organizations find and tell their stories online.


Video Camp Atlanta: Produce Engaging Content                                                 / 4 /
Chip Dizard — @chipperd
GM, Education Channel 77, WebVideoChefs.com

                        Chip Dizard is a web developer, a video producer, and he currently is
                        the General Manager of the Education Channel 77 for the Baltimore
                        City Public School District. In this role, he oversees the day to day
                        operation of the television station, manages staff, interns, students, and
                        produces shows for television and the web.

                      Chip is known among friends as “one of the hardest working men in
                      media.” He founded Absolute Presence, a new media firm, in 2002
                      and operated the business until 2010. The company focused on web
development, video production, and media consulting for government agencies, nonprofits,
and companies.

In 2011, he partnered with Amani Channel to create WebVideoChefs.com an online video
production training community. To learn more about Chip and his business ventures, visit
www.chipdizard.com


Grayson Daughters — @SpaceyG
Waysouth Media

Grayson Hurst Daughters is the founder of WaySouth Media, Inc.,
an Atlanta-based new media consulting and production/promotions
company.

Daughters has an extensive background in traditional journalism and
corporate communications. Her recent work in the Georgia political
arena includes social media consulting for polling companies; and
online, social media political special projects and events for CBS-
Atlanta.


Shawn “Jaheed” Givens — @Jaheed
Digital Marketing Specialist

                        Shawn “Jaheed” Givens currently serves as an Online Marketing
                        Consultant and Internet Strategist. In 2009 and 2010 Jaheed grew
                        online sales for Pro Therapy Supplies from 4.2M to 10.5M using
                        traditional and online marketing in multiple channels.

                        Prior to Pro Therapy Supplies, Jaheed served as Director of Interactive
                        and Account Executive for the strategic marketing firm Visual Lexicon,
                        LLC. His clients included: City of College Park, GA, DeKalb County,
                        YWCA of Greater Atlanta, Keller Williams Realty, South Florida Sun-
                        Sentinel, Miami Herald, The Box Television Network, and Jive Records,
                        to mention a few.




Video Camp Atlanta: Produce Engaging Content                                                 / 5 /
Desiree Peeples — @MommyReporter
MommyReporter.com

                        Desiree Peeples worked in traditional broadcast media for almost ten
                        years, but after a layoff and a baby she began blogging as a way to keep
                        up her journalism skills.

                        She is the creator of MommyReporter.com, a news and information
                        site for social media moms, and currently works as a social media
                        consultant and new media reporter. The main focus of her work
                        involves social media training and video blogging.



Jason Parker — @jasonaut
ArtRelish.com

Jason Parker is a social media strategist, photographic artist and blogger
based in Atlanta. Since 2007, Jason has published ArtRelish.com,
producing video interviews and lecture recordings about visual art
around Atlanta.

He works as the social media manager for SCAD, creating campaigns
and leading conversations about the university in the social space. He’s
worked in Internet and journalism since 1998, beginning in Portland,
Oregon, and then as the digital media editor for SavannahNOW.com,
the website of the Savannah Morning News.


Lamar Tyler — @LamarTyler
Tyler New Media, MyCulture.TV

                        Lamar Tyler has been called a New Media Strategist, Consultant,
                        Blogger and Filmmaker, but basically, he just creates good content.

                        Lamar’s strategic approach of using social media to promote his
                        independent film projects has resulted in a huge following, including a
                        fan base of over 70,000 on Facebook. Lamar has leveraged that fan base
                        to build relationships, and develop a grass roots distribution network
                        across the country.

                         Lamar’s company, Tyler New Media, Inc., is a full service media firm
specializing in online branding and consulting using social media and web 2.0 technologies.
Tyler New Media also provides end-to-end video solutions focusing on creating content
specifically for the web.




Video Camp Atlanta: Produce Engaging Content                                                  / 6 /
Special thanks to the sponsors
                       and volunteers who made
                       Video Camp Atlanta possible:




                                                        TM




Video Camp Atlanta: Produce Engaging Content                 / 7 /

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Video Camp Atlanta Program

  • 1. DigitalBootcamps.com presents ATL Web Video 101: Produce Engaging Content March 19, 2011 Georgia Tech Research Institute 250 14th Street Atlanta, GA 30318 program design by Element K Creative
  • 2. In 2011, a small group of Atlanta’s broadcast, video, and social media professionals decided to create an event to help the community understand how to leverage video on the Web. We’re calling it Video Camp Atlanta (#vidcampATL), and it’s a first-of-its-kind event. If you’re a novice looking to learn some basic production techniques, or if you’re a production professional, we believe you’ll walk away with a greater understanding of how you can leverage video in your personal and professional online activities. We want you to feel free to engage in conversations, share what you know, and ask questions. There are hands-on demonstrations, discussion groups, and presentations, but we have a single purpose in creating this gathering: It is our goal that every attendee will walk away equipped with the knowledge and know-how to start producing Web videos. Use the included video production guide to help you map out your plan, and use the next several hours to develop your production strategy. Then it’s “lights, camera, action!” Please take a moment to learn about the presenters and our sponsors. Feel free to reach out to them for more information. Thanks to the Georgia Tech Research Institute (GTRI) for allowing us to host this event at your wonderful facilities, and thanks to our sponsors: Red Bull, Atlanta Daybook, the Atlanta Association of Black Journalists (AABJ), Georgia Entertainment Association (GEA), FutureMoguls, The Omen Agency, MyCulture.TV, VL-Hosting.com, Element K Creative, Sixth Realm Digital, Sonny Hancock, Kimberly Murray and Rod Finch. We’d like to extend a special thanks to our presenters and volunteers. This wouldn’t be possible without your time and support. Sincerely, The Video Camp Atlanta Planning Committee / 2 /
  • 3. Internet Login info 1. Select the GTRI-CONF wireless network from the available wireless networks. 2. Click on the GTRI-CONF network, when prompted for the security key, use Security Key: STINGER! 3. To access the internet, open your browser, and use the following: username: webvid password: 89gy43fy ssid: GTRI-Conf network type: WPA/WPA2 Agenda 12:30 – 1:00 pm Registration / Networking 1:00 – 1:15 Welcoming Remarks » Amani Channel & Selah Abrams 1:15 – 1:45 Kickstarter: The Gatekeepers are Gone! » Lamar Tyler 1:45 – 2:00 Getting Started in Video » Amani Channel 2:00 – 4:00 Video Bootcamp Sessions/Demonstrations Roundtable Discussions (three 30-minute presentations) Breakout Room A: Pocket Cams to DSLRs » Jason Parker & Daniel Roberts Breakout Room B: Look & Sound Good » Desiree Peeples & Selah Abrams Breakout Room C: Get that Cash! » Jaheed Givens & Lamar Tyler Demonstrations (in the GRTI Hallway) Squeeze It (Mac Editing & Compression) » Chip Dizard Vlogging and PC Production » Grayson Daughters Shoot It Like a Pro » Rod Finch 4:10 – 4:40 Engage and Grow Your Audience » Selah Abrams 4:45 – 5:00 Wrap-Up 7:00 – ?:?? After Party » Common Creativ (Atlanta’s Top 50 Most Creative People) ABV Gallery & Agency 659 Auburn Ave. #504 Atlanta, GA 30312 Video Camp Atlanta: Produce Engaging Content / 3 /
  • 4. Presenters / Discussion Leaders Selah Abrams — @selah Engineer at Turner Studios, Managing Director and Mastering Engineer at The Omen Agency Selah began in entertainment by mixing records with Cash Money and No Limit Records in New Orleans, reggae and hard rock acts in New York, and multiplatinum producer Mahogany, Bonecrusher, Sammy Sam, Dave Hollister, and other acts in Atlanta. Currently, Selah splits time between a day gig at Turner Studios, post- production house for the Turner Networks, CNN and outside clients, and managing an international entertainment promotions and production company, with locations in Atlanta, Germany, and South Africa. Selah is deeply involved with the local Atlanta Digital Entertainment industry with Audio Engineering Society (AES), Georgia Production Partnership (GPP), Georgia Entertainment Association (GEA), Technology Association of GA (TAG), and as a founder of the State of Georgia’s GEM entertainment workforce development program. Amani Channel, MA — @urbanreporter Sr. Producer KEF Media, WebVideoChefs.com From his name, you can tell that working in the media is in Amani Channel’s DNA. He currently works in broadcast PR and has produced everything from television segments, live webcasts, to news. His content has been featured on Fox News Channel, CNN, NPR, BET, and across the Web. In addtion, he’s taught digital media, video production, and spent a decade reporting local and national television news stories throughout the Southeast. Amani is the co-founder of WebVideoChefs.com, a video production tutorial community, and he currently works for KEF Media. Daniel Roberts — @friendlyhuman Friendly Human Productions Daniel Roberts has been entrusted by leading companies, non- profits, and even Grammy Award-winning musicians who demand intentional, compelling, and results-oriented video. As a forerunner in what Gizmodo titled the “DSLR Video Revolution,” Roberts lives in the intersection of video artistry and marketing savvy. After leaving the TV world, Roberts founded Friendly Human in 2008 around the powerful idea that well-directed, authentic passion is the key to compelling video. Through specialized direction and editing, Daniel and his team help people and organizations find and tell their stories online. Video Camp Atlanta: Produce Engaging Content / 4 /
  • 5. Chip Dizard — @chipperd GM, Education Channel 77, WebVideoChefs.com Chip Dizard is a web developer, a video producer, and he currently is the General Manager of the Education Channel 77 for the Baltimore City Public School District. In this role, he oversees the day to day operation of the television station, manages staff, interns, students, and produces shows for television and the web. Chip is known among friends as “one of the hardest working men in media.” He founded Absolute Presence, a new media firm, in 2002 and operated the business until 2010. The company focused on web development, video production, and media consulting for government agencies, nonprofits, and companies. In 2011, he partnered with Amani Channel to create WebVideoChefs.com an online video production training community. To learn more about Chip and his business ventures, visit www.chipdizard.com Grayson Daughters — @SpaceyG Waysouth Media Grayson Hurst Daughters is the founder of WaySouth Media, Inc., an Atlanta-based new media consulting and production/promotions company. Daughters has an extensive background in traditional journalism and corporate communications. Her recent work in the Georgia political arena includes social media consulting for polling companies; and online, social media political special projects and events for CBS- Atlanta. Shawn “Jaheed” Givens — @Jaheed Digital Marketing Specialist Shawn “Jaheed” Givens currently serves as an Online Marketing Consultant and Internet Strategist. In 2009 and 2010 Jaheed grew online sales for Pro Therapy Supplies from 4.2M to 10.5M using traditional and online marketing in multiple channels. Prior to Pro Therapy Supplies, Jaheed served as Director of Interactive and Account Executive for the strategic marketing firm Visual Lexicon, LLC. His clients included: City of College Park, GA, DeKalb County, YWCA of Greater Atlanta, Keller Williams Realty, South Florida Sun- Sentinel, Miami Herald, The Box Television Network, and Jive Records, to mention a few. Video Camp Atlanta: Produce Engaging Content / 5 /
  • 6. Desiree Peeples — @MommyReporter MommyReporter.com Desiree Peeples worked in traditional broadcast media for almost ten years, but after a layoff and a baby she began blogging as a way to keep up her journalism skills. She is the creator of MommyReporter.com, a news and information site for social media moms, and currently works as a social media consultant and new media reporter. The main focus of her work involves social media training and video blogging. Jason Parker — @jasonaut ArtRelish.com Jason Parker is a social media strategist, photographic artist and blogger based in Atlanta. Since 2007, Jason has published ArtRelish.com, producing video interviews and lecture recordings about visual art around Atlanta. He works as the social media manager for SCAD, creating campaigns and leading conversations about the university in the social space. He’s worked in Internet and journalism since 1998, beginning in Portland, Oregon, and then as the digital media editor for SavannahNOW.com, the website of the Savannah Morning News. Lamar Tyler — @LamarTyler Tyler New Media, MyCulture.TV Lamar Tyler has been called a New Media Strategist, Consultant, Blogger and Filmmaker, but basically, he just creates good content. Lamar’s strategic approach of using social media to promote his independent film projects has resulted in a huge following, including a fan base of over 70,000 on Facebook. Lamar has leveraged that fan base to build relationships, and develop a grass roots distribution network across the country. Lamar’s company, Tyler New Media, Inc., is a full service media firm specializing in online branding and consulting using social media and web 2.0 technologies. Tyler New Media also provides end-to-end video solutions focusing on creating content specifically for the web. Video Camp Atlanta: Produce Engaging Content / 6 /
  • 7. Special thanks to the sponsors and volunteers who made Video Camp Atlanta possible: TM Video Camp Atlanta: Produce Engaging Content / 7 /