3. Where Are We? More Americans are watching mobile videos Compared to traditional TV, the audience is small Q2 2010 22-million people watched video (+43%) Time spent watching: 3:37 min Who’s watching? 13-17 (7:13), 18-24 (4:20), 25-34 (3:37) Source: The Nielsen Company 12/8/2010http://blog.nielsen.com/nielsenwire/online_mobile/americans-watch-more-mobile-video-now-than-ever/
4. Where are We? 35% of mobile usage is video streaming YouTube is dominating: 13% of global mobile bandwidth 40% of mobile video streams http://www.allot.com/MobileTrends_Report_H1_2010.html Graphic courtesy: http://www.reelseo.com/youtube-mobile-data-usage/
5. Best Camera Phones iPhone 4 (AT&T) LG Ally (Verizon - Android) Nokia N8 (unlocked) Samsung Focus (AT&T – Windows) Samsung Nexus (T-Mobile) Source: cnethttp://reviews.cnet.com/best-camera-phones/?tag=
6. Why Produce Mobile Vids? Easy Convenient Shareable Quality Image (HD) Accessories Edit
7. Popular Mobile Video Communities YouTube Qik.com (live) Kyte.tv TwitVid.com Ustream.tv (live) Justin.tv (live) Stickcam (live)
8. Sharing Mobile Video E-mail - Most online video communities allow you to email videos to your account. YouTube - Direct upload (iPhone & Droid) Other sites: Smartphone applications
9. How can video be used? Vlog Testimonials Citizen Journalism Interviews Building Relationships Memories Branding
10. Extras Tripods, microphones and other accessories can enhance the quality of your video. (OwleBubo for iPhone http://www.wantowle.com Mobile editing applications: Reel Director, iMovie Video can be edited with NLE software
11. Tips Watch how you hold your camera/cell phone Watch the lighting If interviews are involved, capture good audio Keep videos short 1-2 minutes max If application links to Twitter, use hashtag when appropriate Use video to share stories Have fun!!