1. The
Connie Lawson &
Amanda V. Stepp Team
“The New Standard in Real Estate”
www.KYhomes.co
Connie Lawson Amanda V. Stepp
Broker/Owner Broker/REALTOR
GRI, CRB ABR , SRES , GREEN, e-PRO , eCertified
859-661-0285 Certified Relocation Specialist
Connie@YourHomeInKY.com 859-353-2853
AmandaVStepp@mac.com

2. Mission Statement
To sell and promote the sale of real estate with superior
marketing and advertising expertise.To provide ample
information to our clients regardless of the property value.
Always maintain the highest ethical standards and
uncompromising honesty and integrity.
Buying or selling a home is the largest financial transaction
most people ever make. Our mission is to provide
unparalleled service so that our clients, both buyers and
sellers, are thrilled with the outcome and comfortable with
the entire process.
Prudential Don Foster Realtors…
The Name You Trust
Prudential Don Foster Realtors is a partnership of
responsible and creative individuals who enjoy working together in an
open environment of trust and respect. We are high performance,
dedicated professionals who effectively work to meet our clients' needs in
an honest and ethical manner.
Choosing Prudential Don Foster Realtors as your real estate
company puts you in the driver's seat when it comes to buying or selling
your home or commercial property. Our Agents are extremely
knowledgeable when it comes to neighborhoods, financing, relocation and
the details concerning closings.
Our years of experience in real estate in Madison County
speak for themselves. We consistently enjoy one of the largest inventories
of homes, building lots and commercial properties for sale in Madison
County. Education and training play a major role in the selection of the
associates who share the company name.

3. Associate Broker
ABR , GRI , SRES ,GREEN, e-PRO , Fine Homes International Specialist,
Certified Relocation Specialist, eCertified
2007 Graduate of the University of Florida
Bachelors Degree in Geological Sciences
Real Estate Accomplishments:
2009 Realtor of the Year- Madison Co Board of Realtors
LeadershipKAR Class of 2009 Graduate
2010 Madison Co Board of Realtors President
2011 Madison Co Board of Realtors Past President
2012 Madison Co Board of Realtors President Elect
2008 Prudential Don Foster Realtor “Rookie of the Year”
Graduate of Leadership Madison County Class of 2010
2008-2011 MCBR Community Service Committee Chairperson
GRI Designation (Graduate Realtor Institute)
GREEN Designee (NAR‟s Sustainable Property Designation)
ABR (Accredited Buyers Representative)
SRES (Senior Real Estate Specialist)
ePRO (Internet Professional Expert)
Prudential Relocation Certified (All 3 Certifications)
eCertified
Fine Homes International Specialist (Prudential Real Estate
Network)

4. Connie Lawson Managing Broker- Owner
GRI, CRB
Connie has been selling real estate in Kentucky for 48 years. She is the co-owner
and managing broker of our office, Prudential Don Foster Realtors. Connie and
Don have been partners for 33 years! She is also currently serving her second
term as Mayor of the City of Richmond. She has her CRB and GRI Real Estate
designations. Connie‟s accomplishments are too numerous to name! Currently,
she is also serving as the President of the Kentucky League of Cities. Past
President of the Madison County Board of Realtors, Past President of the United
Way, Past President of the Richmond Rotary Club, REALTOR of the Year, Past
President of PACA, City of Richmond Commissioner 1976-1981, State Chair for
RPAC, Currently on the board of the YMCA, Big Brothers and Big Sisters Board,
Richmond Utilities Board, Richmond Housing Board, LBAR Regional Board of
Directors.
Don Foster and Connie Lawson have been business partners for 34years-
the oldest real estate partnership in Madison County.

5. Marketing for the Future
When you entrust my partner and I to list your property, you can be sure
to expect superior advertising custom to your desires. We invest heavily in
advertising to make sure your property is exposed to all potential buyers across
the country. By simply placing your property on the MLS system is not enough in
today‟s market. With my background in photography, I know how important it is
to have quality photos of your home. Virtual tours are the way of the future in real
estate marketing online. Buyers are now expecting Virtual and Video Tours and
will not click through to your property without them. Of course we still do homes
magazine ads and newspaper ads in the Lexington Herald Leader as well as the
Richmond Register.

6. Below is a list of online websites you can expect your property to be
featured and/or advertised on:
www.YourHomeInKY.com www.Oodle.com
www.DonFosterRealty.com www.Walmart.com
www.LBAR.com www.Zillow.com
www.MCBRhomes.com www.OpenHouse.com
www.HarmonHomes.com www.PropSmart.com
www.KYHomeMagazine.com www.RealtyTrac.com
www.RichmondKYEvents.com www.Yahoo.com
www.YahooRealEstate.com www.CyberHomes.com
www.CraigsList.com www.GoogleBase.com
www.FrontDoor.com www.Twitter.com/AmandaVStepp
www.Homes.com www.gallery.mac/amandavstepp
www.Realtor.com www.RichmondRegister.com
www.Trulia.com www.NewYorkTimesOnline.com
www.ActiveRain.com www.KentuckyNews.com
www.Kentucky.com www.LexingtonHeraldLeader.com
www.Prudential.com www.LandandFarm.com
www.AOL.com www.MSN.com
www.AmandaVStepp.com www.Point2Homes.com
www.FaceBook.com/RichmondRealEstate
www.LinkedIN.com/in/amandavstepp
www.ePropertysites.com/AmandaVStepp
www.YouTube.com/AmandaVStepp
www.KYhomes.co

7. This Is What We Do…
When you decided it is time to sell your home, below is a complete list of what you can
expect from us. With my partner and I, you get 2 full time agents for the price of one.
1. Establish a fair certified market analysis (CMA) to determine your initial
asking price.
2. Prepare and sign the contracts for the Multiple Listing Services (both LBAR
and MCBR)
3. Send both contracts to each board.
4. Position a Prudential Don Foster Realtors For Sale sign in your yard in the
most visible location.
5. Arrange to have you fill out utilities and seller‟s disclosure forms.
6. Take photos, still and virtual tour, of your property.
7. Edit the photos; upload them on to the MLS, and all of the other websites
previously listed.
8. Prepare brochures and information packets to be left in your home for other
agents/ buyers who tour.
9. Mail out „Just Listed‟ postcards to potential new buyers.
10. Schedule to have all the other agents in our office tour your home.
11. Host a countywide Realtor Open House.
12. Run ads in the local newspapers about your listing.
13. Place in our Kentucky Homes Magazine ad for the next month.
14. Hold Open Houses on Sundays at your discretion.
15. Have myself and my partner available 24/7 to answer other Realtors
questions regarding your property.
16. Arrange showings as often as possible.
17. Contact you every Monday to inform you of any action or news regarding your
property.
18. Negotiate the contract in YOUR best interest.
And with our company, you get 2 offices of full time agents selling your
listing; and a company that is #1 in gross sales for the past 12 years.
Selling Your House…

8. What You Can Do To Help
Disconnect Your Emotions
When conversing with real estate agents, you will often find that when they talk to you about buying
real estate, they will refer to your purchase as a "home." Yet if you are selling property, they will often refer
to it as a "house." There is a reason for this. Buying real estate is often an emotional decision, but when
selling real estate you need to remove emotion from the equation. You need to think of your house as a
marketable commodity. Property. Real estate. Your goal is to get others to see it as their potential home,
not yours. If you do not consciously make this decision, you can inadvertently create a situation where it
takes longer to sell your property. The first step in getting your home ready to sell is to "de-personalize" it.
Make Your Home "Anonymous"
If there is a new home sales tract near your home, go visit. It doesn't matter what size the homes
are. What you will find are some wonderfully (but sparsely) furnished homes that anyone could live in -- with
the emphasis on "anyone."They are anonymous. There may be a baseball glove in the boy's room, but no
family photos on the walls. There may be "personality" - but no person. The reason you want to make your
home "anonymous" is because you want buyers to view it as their potential home. When a potential
homebuyer sees your family photos hanging on the wall, it puts your own brand on the home and
momentarily shatters their illusions about living in the house themselves. Put away family photos, sports
trophies, collectible items, knick-knacks, and souvenirs. Put them in a box. Rent a storage area for a few
months and put the box in the storage unit. Do not just put the box in the attic, basement, garage or a closet.
Part of preparing a house for sale is to remove "clutter," and that is the next step in preparing your house for
sale.
Fixing the Interior of the House
Do not do anything expensive, such as remodeling. If possible, use savings to pay for any
repairs and improvements – do not go charging up credit cards or obtaining new loans. Remember that part
of selling a house is also preparing to buy your next home. You do not want to do anything that will affect
your credit scores or hurt your ability to qualify for your next mortgage. Check all the ceilings for water
stains, whether the leak is caused by plumbing or a faulty roof. Find the leak and repair it and make sure a
proper job is done. Nothing irritates a buyer more than finding out - after the fact - about plumbing or roofing
leaks. They will be talking about calling a lawyer faster than your car engine starts when you turn the ignition
key. If a water stain is left after something you have already repaired, do the cosmetic work necessary to
improve the desirability of your home. That means painting. You may have to paint anyway, especially if dirt
has accumulated in spots or you have an outdated color scheme. Painting makes a home look fresh and
new on the inside and never fails to impress. Painting can be your best investment when selling your
home. It is not a very expensive operation and often you can do it yourself. Do not choose colors based on
your own preferences, but based on what would appeal to the widest possible number of buyers. You should
almost always choose an off-white color because white helps your rooms appear bright and spacious.
Unless your carpet appears old and worn, or it is definitely an outdated style or color, you probably should
do nothing more than hire a good carpet cleaner. If you do choose to replace it, do so with something
inexpensive in a fairly neutral color. Repair or replace broken floor tiles, but do not spend a lot of money on

9. anything. Remember, you are not fixing up the place for yourself. You want to move. Your goal is simply to
have few negative impressions upon those who may want to purchase your property.
Fixing the Exterior of the House
Most real estate advice tells you to work on the outside of the house first, but unless there is a
major project involved, it is probably best to save it for last. There are two main reasons for this. First, the
first steps in preparing the interior of the house are easier. They also help develop the proper mindset
required for selling - beginning to think of your "home" as a marketable commodity. Second, the exterior is
the most important. A homebuyer’s first impression is based on his or her view of the house from the real
estate agent’s car. They call that first impression "curb appeal." So take a walk across the street and take a
good look at your house. Look at nearby houses, too, and see how yours compares. Then it may be time to
go to work. Is your landscaping at least average for the neighborhood? If it is not, buy a few bushes and
plant them. Your lawn should be evenly cut, freshly edged, well watered, and free of brown spots. Always
rake up loose leaves and grass cuttings. The big decision is whether to paint or not to paint. When you
look at your house from across the street, does it look tired and faded? If so, a paint job may be in order. It is
often a very good investment and really spruces up the appearance of a house, adding dollars to offers from
potential homebuyers. When choosing a color, it should not be something garish and unusual, but a color
that fits well in your neighborhood. Of course, the color also depends on the style of your house, too. The
back yard should be tidy. If you have a pool or spa, keep it freshly maintained and constantly cleaned. For
those that have dogs, be sure to constantly keep the area clear of "debris." If you have swing sets or
anything elaborate for your kids, it probably makes more sense to remove them than to leave them in place.
They take up room, and you want your back yard to appear as spacious as possible, especially in newer
homes where the yards are not as large. The front door should be especially sharp, since it is the entryway
into the house. Polish the door fixture so it gleams. If the door needs refinishing or repainting, make sure to
get that done. If you have a cute little plaque or shingle with your family name on it, remove it. (Even if it is
just on the mailbox.) You can always put it up again once you move. Get a new plush doormat, too. This is
something else you can take with you once you move. Make sure the lock works easily and the key fits
properly. When a homebuyer comes to visit your home, the agent uses the key from the lock box to unlock
the door. If there is trouble working the lock while everyone else stands around twiddling their thumbs, this
sends a negative first impression.
Fiduciary Responsibilities
The fiduciary duty is a legal relationship of confidence or trust between two

10. or more parties, most commonly a fiduciary or trustee and a principal or
beneficiary.
Obedience: As an agent of your client, you must obey their instructions. That's only if their
instructions are not illegal and are in accordance with the contract. An example would be a deal in
which you are the agent of the seller. You have two offers to buy their property and they're almost
identical in price and contingencies. Your seller instructs you to accept the offer from Agent B
without going back to both buyer agents for further offers because your seller "doesn't like Agent
A". Though you may feel that it is unfair to Agent A and their buyer, you must obey the
instructions of your seller.
Loyalty: As the agent for your client, you must be loyal and keep their best interests ahead of
those of any other party, including yourself. How much commission you might make, particularly
in competing offer situations, should not be a consideration and would be disloyal to your client.
Disclosing anything about your client without their express consent would not be in keeping with
this loyalty requirement.
Disclosure: In many states the law requires a real estate agent, whether in an "agency" capacity
or not, to disclose material facts to their client. Material facts are those that, if known by the buyer
or seller, might have caused them to change their purchase or sale actions. Beyond that, the
fiduciary duty of disclosure would include just about any knowledge the agent had that might
benefit their client in the process. If working for the buyer, and you knew the seller was in a
financially stressed situation, you would disclose that to help your buyer in the negotiation.
Confidentiality:Your fiduciary duty of confidentiality means that you do not disclose anything
that you learn about your client, their business, financial or personal affairs or motivations. This
duty survives closing and lasts forever. Only a court instruction to disclose can relieve you of this
duty.
Accounting: Accounting for all documents and funds in the transaction is a fiduciary duty.
Accurate reporting of the whereabouts of all monies pertaining to the transaction and their
ultimate disposition is a fiduciary responsibility.
Reasonable Care:This duty is one to be very careful of. The words "reasonable care" are only
finally fully defined in many cases by a judge or jury when it's too late to change your actions. You,
as a licensed real estate professional, are expected to have a certain level of knowledge and be able
to advise and guide your client through the process without harm. Whether on the buyer or seller
side, you are expected to advise on price, inspections, negotiations, repairs and many other facets
of the transaction. If it's not something you're expected to know, you are expected to advise your
client in how to get the information.
What is an e-PRO? Why should you use one?
A Short Guide for the Internet Consumer
When you're on the Internet, you don't have time to waste on endless searches for useful real estate
information. You want to get things done quickly and without hassle. So chances are you'd like a real estate

11. agent who
* Answers e-mail promptly and professionally.
* Respects your on-line privacy.
* Offers home listings and other Internet tools to help you find or market a home.
Enter the e-PRO.
An e-PRO is a REALTOR® who has successfully completed the e-PRO training program for real estate
professionals. Endorsed by the National Association of REALTORS®, the e-PRO course teaches
professionals the nuts and bolts of working with real estate on-line: Web sites, e-mail, on-line tools, and
most of all, what today's consumer really wants.
Are you reluctant to give out contact information through the Web for fear of being pestered or spammed? e-
PROs understand. They've learned the Web isn't just a place to do business; you need information from
someone you can trust.
That's why e-PROs respect your privacy. They respond quickly to your questions, but don't send you
unwanted communication. And they protect your personal information.
Less hassle
Tired of struggling to find information? e-PROs are more likely to have access to the latest Internet utilities,
making your life easier. These tools may include:
* On-line home tours
* Instant access to comprehensive neighborhood data
* Extensive property listings
* Immediate e-mail notification of just-listed homes meeting your criteria
* Referral networks and on-line forums, where e-PROs can quickly find information——even potential
buyers——from other e-PROs
* Newsletters on current real estate conditions in your area
* Electronic faxes sent to you by e-mail
* Advanced software, PDAs, and laptops to find you answers on the spot
The result: you get more information, more easily. With electronic files, you have less paperwork to deal
with. And since your agent uses e-mail, you can even eliminate phone tag. The e-PRO streamlines your
entire transaction, from showing to closing.
Less expense
An e-PRO's access to advanced technology can save you considerable expense. You have more tools to find or
market your home, so you're likely to get a better price. With on-line home tours, you reduce in-person
showings——and the costs involved. And by using e-mail, you save money on long-distance calls and fax
charges.
Relocating? An e-PRO is ideal for you. With the tools to do your research electronically, you can make a
decision on a home the first day you're in town——or without traveling at all. You and your family save on
travel costs. And after you've decided to buy, monitoring the sale by e-mail saves you even more.
Should you use an e-PRO? Yes——especially if you're an Internet user. In this fast-paced age, technology has
become a necessity. An e-PRO is someone who has recognized and responded to the needs of the new
consumer. If you choose an e-PRO, it's a safe bet you'll get the kind of service you want——and need.
Proven Success
2008 Production Total Production $3,700,000+
Number of Listings Sold 13

12. Number of Buyers Sold 8
Total Units Sold 21
*Price Ranging from $8,000 to $675,000.
2009 Production Total Production $8,600,000+
Number Listings Sold 23
Number of Buyers Sold 18
Total Units Sold 41
*Price Ranging from $17,000 to $800,000.
2010 Production Total Production $7,200,000+
Number Listings Sold 23
Number of Buyers Sold 15
Total Units Sold 38
*Price Ranging from $37,500 to $718,000.
2011 Production Total Production $9,100,000+
Number of Listings Sold 30
Number of Buyers Sold 30
Total Units Sold 60
*Price Ranging from $22,000 to $966,000.
Sold properties in Madison, Clark, Fayette, Bourbon, Scott, Garrard, Estill,
and Rockcastle Counties.
In the top 5 agent/teams in Madison Co MLS overall production 2009,
2010, & 2011.
#3 overall agent/team in Madison Co MLS 2011.

13. Feedback After Every Showing!
After each and every showing, the agent that showed your property
will receive an automated survey emailed to he or she to fill out
regarding how his or her buyer felt about your home. The survey is
customizable. We can determine if there are specific questions we
need to ask when we list your home. The survey and all the comments
get sent to you and us right when its filled out.
Website www.ShowingFeedback.com/sellers
Login Complete Property Address
Example:132BraemarDrive
Password Prudential

14. www.Braemar.StopTheCarHoney.com
Key Objectives

15. • PRICING... your home at the property‟s fair market
value.
• TIMING... in the desired time period.
Timing is extremely important in the real estate
market.
A property attracts the most activity from the real
estate community and potential buyers when it is first
listed.
It has the greatest opportunity to sell when it is new on
the market.
• CONVENIENCE... selling your home with the least
amount of inconvenience.
Pricing Misconceptions

16. It is very important to price your property at competitive
market value at the signing of the listing agreement.
Historically, your first offer is usually your best offer.
What What What What
You You You Your
Paid Need Want Neighbor
Says
What Cost What What
Another To PVA Last
Agent Rebuild Says Appraisal
Says Says
Buyers & Sellers Determine Value
The value of your property is determined by what a BUYER
is willing to pay and a SELLER is willing to accept in today‟s
market. Buyers make their pricing decision based on
comparing your property to other SOLD properties in your
area.
Current Market Value of Your Home: