1.  Webinar (n): A kind of online conference
that each participant experiences remotely
at his or her own computer.

2.  Webinars are a wonderful and lively
marketing tool.
 An effective way to reach your prospects
or buyers.
 Webinars are web-based seminars for
viewing or listening to online.
 A combination of audio and PowerPoint
and sometimes video

3.  http://www.anymeeting.com/
 http://www.meetingburner.com/

4.  Robust: webinars can be fun, engaging, and dynamic.
 Interactive and Social: webinars feel like real world
classrooms or conference rooms. Participants get a
chance to ask questions, as well as chat with the
speaker and chat with each other.
 Affordable: as online conferencing technology has
evolved, the cost of the platforms has increasingly
come down.
 Effective: event and conference presentations rate
second to referrals and personal awareness as the top
method.

5.  Theyare free events focused more on lead
generation that value.
 Speakers don’t understand that presenting
online is not the same as being in front of a
live audience.
 No
one asked, “What if we have to
emergency-land in the Hudson?”

6.  Create
• Ask, “What’s keeping our customers up at night?”
• Create momentum
• Go big, or go tactical
• Create your webinar registration form wisely
• Write the story
• Show; don’t tell
• Have compelling slides
• This is a really important, critical point!
• Find a compelling speaker
• Moderators matter
• What about video
• Practice and rehearse
• Reimagine your webinar

7.  Produce
• Encourage audience members to interact
• Encourage speakers-attendee interaction
• Encourage chat on social back channels
• Record your event
• Optimize for sharing
• Spread it around
• Carefully craft your final slide
• Plan for a disaster
• Get feedback
• Follow up promptly
• Measure your event’s success
• One Final thing…

8.  Content
Rules by Ann Handley & C.C.
Chapman