The document discusses the Archives 2.0 activities of the Deseronto Archives in Ontario, Canada. It provides context on the small staff and budget of the archives. It then details how the archives created accounts on Flickr, Twitter, and a blog to engage with users and raise its profile. It measures the basic activity on these channels, such as over 350 photos posted to Flickr with over 8,000 views. The archives has seen positive impacts, including user comments, new accessions of materials, and contact with those who have information to share. However, maintaining an Archives 2.0 presence requires ongoing effort from archives staff.