Using Google Analytics to Measure Website Engagement

Using Google Analytics to Measure Website Engagement Photo credit: http://www.flickr.com/photos/sepblog/3542294246/

Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants

What we will talk about ,[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/charlottesphotogallery/5784901344/

What is Google Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/simiezzz/647478939/

Why you need it ,[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/37996594214@N01/51722696/

Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/

What you can measure Photo credit: http://www.flickr.com/photos/torikoch/4653745463/

Visitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/repoort/134730464/

Traffic Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit http://www.flickr.com/photos/zouny/4348302981//

Content ,[object Object],[object Object],[object Object]

Goals and ecommerce ,[object Object],[object Object],[object Object]

Important things to track ,[object Object],[object Object],[object Object],[object Object],Photo credit http://www.flickr.com/photos/h_is_for_home/3707580179/

Adjusting the time line ,[object Object],[object Object],[object Object],[object Object],[object Object]

Email reports ,[object Object],Photo credit http://www.flickr.com/photos/9009139@N08/2959912279/

Remove your IP ,[object Object],[object Object],[object Object],[object Object],Photo credit http://www.flickr.com/photos/flowector/3452703868/

GA Advanced - Custom Reporting See a report with practically any metric compared to practically any dimension

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit http://www.flickr.com/photos/ashevillein/4233288271/

Want to know more? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Google Analytics to Measure Website Engagement

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Using Google Analytics to Measure Website Engagement