On Page SEO Best Practices for Title Tags, H1 Tags, Meta Descriptions and Keywords
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This document discusses search engine optimization (SEO) best practices for on-page elements. It recommends optimizing titles, headings, meta descriptions, image alt text and keywords to target relevant keywords. Specifically, it advises including 2-3 keywords in unique page titles and headings, using keywords in meta descriptions for bolding in search results, and targeting long-tail keywords that attract qualified visitors over generic terms.
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On Page SEO Best Practices for Title Tags, H1 Tags, Meta Descriptions and Keywords
- 1. K n o w s B e s t A Discussion of SEO Best Practices and How to Use Them Hall Web Services
- 2. Who We Are Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied" Kasi Gajtkowski Organic Search Specialist [email_address]
- 3. Ask Us Questions! * Use GoToWebinar “Chat” or “Ask a Question” * Twitter with #SEOvision tag
- 5. How Does It Rank?
- 6. How Best Practices Work
- 9. Source Code of a Web Page
- 10. Title Tag
- 12. BAD TITLE TAG The title of this web page is: “Home – A WebsiteBuilder Website”
- 13. GOOD TITLE TAG The title of this web page is: “Maui Condos, Vacation Rental Villas, Hawaii Vacations”
- 14. GOOD VS. BAD TITLE TAG
- 17. Bad H1 Good H1 Maui Vacation Rentals, Condos, Hawaii Vacations Explore our beautiful Maui vacation rentals, condos... Welcome to our Vacation Site We specialize in vacations.
- 18. META Description Tag often appears here
- 20. Bad META Description Good META Description Welcome to our vacation website. We specialize in vacations. Vacation rentals in Maui including condos and vacation villas...
- 23. Bad Alt IMG Attribute Good Alt IMG Attribute “ Missing” Maui Vacation Rentals – Aloha Villa
- 26. Time for a Recap! Title Tag : - most important element - use 2-3 keywords - unique for each web page H1 Headline : - “heading” in content - use keywords - can be similar to title tag META Description : - description of web page - use keywords for web page- will be bold in search results META Keywords : - contains the keywords targeted on web page - I don't recommend using it (Google doesn't look at it) ALT Image Attribute : - text description of an image, use keywords - search engines & voice readers can process the text Longtail Keywords : - 3 to 5 words in length - drives less traffic but the searchers are more qualified