The only way to truly know if your social media efforts are working for you is to measure your results. We cover some easy and more in depth ways to measure your social media success.
1. Measuring and Tracking Your Social Media Efforts Hall Web Services Photo credit: http://www.flickr.com/photos/cambiodefractal/503032254/
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18. ROI of Social Media ROI is the measurement of the money in and the money out – that’s it. What is the money in? Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out? True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.
19. Action – Reaction - Outcome Photo credit: http://thebrandbuilder.wordpress.com/2009/07/09/roi-and-social-media-101-financial-vs-non-financial-impact/ “ It isn’t to say that eyeballs, impressions and clickthroughs aren’t important. They are. But they’re one link (of the action-reaction-outcome narrative) shy of ROI. (They don’t tie the investment to the actual return.)” Olivier Blanchard – Brand Builder