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Intro to Creating a Multichannel Marketing Strategy

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Hall Internet Marketing
Hall Internet Marketing

This document discusses creating a multichannel marketing strategy by first defining key messages and goals, then selecting appropriate marketing channels to deliver those messages in a consistent way. It recommends establishing a central "home base" for content, mapping messages across channels, analyzing customer behavior on different platforms, testing strategies, and continually measuring success against goals.

Self Improvement
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Intro to Creating a Multichannel Marketing Strategy Photo credit: http://www.flickr.com/photos/thunderchild5/1254179268/sizes/m/in/photostream/
Who We Are Amanda O’Brien VP of Marketing [email_address] @amanda_pants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Got Questions? ,[object Object],[object Object]
Multi channel? ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/vmiramontes/3568687533/sizes/m/in/photostream/
[object Object],[object Object],Your execution Photo credit: http://www.flickr.com/photos/snapeverything/4037213574/sizes/z/in/photostream/
[object Object],Photo credit: http://www.flickr.com/photos/ocarchives/3952964087/sizes/l/in/photostream/
Define messages first Establish message architecture Photo credit: http://www.flickr.com/photos/dominicspics/4625778905/sizes/z/in/photostream/ What are you trying to say? What do you want people to do? What is the best vessel for that communications?
Tools second (or third)! Photo credit: http://www.flickr.com/photos/blue_diamond/3995257652/sizes/l/in/photostream/
How to keep your multi channel proposition consistent thru different channels Photo credit: http://www.flickr.com/photos/luisar/3073993821/sizes/z/in/photostream/
[object Object]
Photo: http://www.flickr.com/photos/seandreilinger/439462046/ Message Mapping ,[object Object],[object Object]
http://soulati.com/blog/wp-content/uploads/2010/11/Sample-Message-Map-for-Blog.jpg http://www.marshallpr.com/ ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Wordle.net
How to define tools Photo credit: http:// www.flickr.com/photos/addictive_picasso/24602236/sizes/l/in/photostream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/alessandromusicorio/5288003335/sizes/l/in/photostream/
[object Object],[object Object],[object Object],[object Object]
Put people in buckets Photo credit: http://www.flickr.com/photos/nanagyei/4588266081/sizes/l/in/photostream/ ,[object Object],[object Object],[object Object]
Buyer personas Different types of customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analyze their behaviour: website Photo credit: http://www.flickr.com/photos/wtlphotos/898282907/sizes/l/in/photostream/ ,[object Object],[object Object]
[object Object],http://www.beneaththecover.com/2010/12/06/how-to-layout-a-simple-webpage-for-better-conversion/
Integrate Photo credit: http://www.flickr.com/photos/lumaxart/2137737248/sizes/z/in/photostream/ ,[object Object]
Test and Learn Measure everything you can Photo credit: http://www.flickr.com/photos/ijames/112866961/sizes/z/in/photostream/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You can’t be everything to everyone, everywhere. Photo credit: http://www.flickr.com/photos/us_army_rolling_along/4273036140/sizes/o/in/photostream/
Is it working ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Re-cap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo: http://www.flickr.com/photos/iamthebestartist/128004712/
Learn More! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions? Photo credit: http://www.flickr.com/photos/foxtongue/24720422/sizes/m/in/photostream/ ,[object Object],[object Object]

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Intro to Creating a Multichannel Marketing Strategy

  • 1. Intro to Creating a Multichannel Marketing Strategy Photo credit: http://www.flickr.com/photos/thunderchild5/1254179268/sizes/m/in/photostream/
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  • 7. Define messages first Establish message architecture Photo credit: http://www.flickr.com/photos/dominicspics/4625778905/sizes/z/in/photostream/ What are you trying to say? What do you want people to do? What is the best vessel for that communications?
  • 8. Tools second (or third)! Photo credit: http://www.flickr.com/photos/blue_diamond/3995257652/sizes/l/in/photostream/
  • 9. How to keep your multi channel proposition consistent thru different channels Photo credit: http://www.flickr.com/photos/luisar/3073993821/sizes/z/in/photostream/
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  • 23. You can’t be everything to everyone, everywhere. Photo credit: http://www.flickr.com/photos/us_army_rolling_along/4273036140/sizes/o/in/photostream/
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