Adding YouTube to Your Small Business Marketing

Broadcast Your Business - Adding YouTube to Your Marketing Strategy Hall Web Services

Who We Are Amanda O'Brien Inbound Marketing Manager [email_address] @amanda_pants ,[object Object],[object Object],[object Object],@Hall_Web Kyle Pouliot Inbound Marketing Specialist [email_address] @kyyuulle Fred Greenhalgh Internet Marketing Manager [email_address] @finalrune Jonas Levasseur Vice President Hall Web Services Video Production Manager [email_address]

Who You Are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What you know ,[object Object],[object Object],[object Object],[object Object]

What you may not know Poll of 400 senior marketing and media executives, 67% identified online video as a primary focus of their 2009 digital marketing campaigns 4th most visited site on the Internet (above MSN and Live.com) 13 hours of video uploading to YouTube every MINUTE* 100,000 YouTube Videos viewed per day* Last month (July 2009) YouTube had its biggest month EVER 85.1 million U.S. visitors http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090106/FREE/901069995/1078/newsletter011

What we are going to talk about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Don't focus on understanding how to use the individual tools, focus on understanding WHY people are using the tools.” - Mack Collier Viral garden

Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],An Interruption An Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Networking

[object Object],[object Object],[object Object],[object Object],[object Object],Research Buying

Research Buying and video ,[object Object],[object Object],[object Object],People do business with PEOPLE!

How Social Media Got Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shift in Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

" Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are in control ". Rupert Murdoch Chairman and CEO, News Corp. #2 of Fortunes 25 most powerful people in business

Source: Nielsen Online http://www.clickz.com/3633357 http://blog.nielsen.com/nielsenwire/tag/total-us-television-viewers/ 114.2 million 156.7 million Users vs. Viewers More Internet Users than TV household subscribers

You Tube Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/54939367@N00/2223058951/

Getting started Setting objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Hope is not a strategy” - Marta Kagan Social Media Evangelist | Online Marketing Pro

Measurable Goals ,[object Object],[object Object],[object Object],Popularity:

Measurable Goals Engaging: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YouTube Insights ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content Possibilities ,[object Object],[object Object],[object Object],[object Object]

Content Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let's Start Filming Photo credit: http://www.flickr.com/photos/pmtorrone/6208920/sizes/l/

Tools you need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Staying Organized ,[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/australian-war-memorial/3527157206/

Lighting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/29629687@N08/3772083840/

Sound ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Editing Programs ,[object Object],[object Object],[object Object],More footage = more editing = means more time! Rule of thumb – one hour of editing per one minute of produced content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video Formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Uploading a video ,[object Object],Video blog, announcement, contest, personal profile for About Us section

Copyright Infringement Notification

SEO for your videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Owning Your Search Terms With Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Annotations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Have a channel? Upgrade now ,[object Object],[object Object],[object Object],[object Object]

Playlists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rating and commenting ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sharing your content ,[object Object],[object Object],[object Object],[object Object]

Going Viral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

World Wide Rave ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott

Benefits of Non-Viral ,[object Object],[object Object],[object Object],[object Object]

Texas Instruments Thank an Engineer Develops analog, digital signal processing, RF and DLP® semiconductor technologies that help customers deliver consumer and industrial electronics products Objective: “Our objectives were to show design engineers that TI “gets” them and that we appreciate their role in bringing today’s innovations to all of us. We also hoped to build brand loyalty.” - Amber Pizano TI ,[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paid promotion ,[object Object],[object Object],[object Object],[object Object]

Blip.tv ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vimeo ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tube Mogul ,[object Object],[object Object],[object Object],[object Object]

Don't ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get Started! ,[object Object],[object Object],[object Object],[object Object],World Wide Rave: http://www.worldwiderave.com/ YouTube Help: http://www.google.com/support/youtube/ YouTube blog: http://youtube-global.blogspot.com/

Q&A Amanda O'Brien Inbound Marketing Manager [email_address] @amanda_pants ,[object Object],[object Object],[object Object],@Hall_Web Kyle Pouliot Inbound Marketing Specialist [email_address] @kyyuulle Fred Greenhalgh Internet Marketing Manager [email_address] @finalrune Jonas Levasseur Vice President Hall Web Services Video Production Manager [email_address]

Adding YouTube to Your Small Business Marketing

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Adding YouTube to Your Small Business Marketing