3. Facebook
The Urban Outfitters fan page
has a highly loyal and
interactive following.
•1,161,485 Likes
•19,425 people talking
about their page
•31,648 check-ins
4. Twitter
The @UrbanOutfitters twitter feed is a great voice for
the brand in the community.
•562,841 followers
•3,134 tweets
•Involves a higher level of one-on-one interaction
than their Facebook page.
5. Instagram
A lot of interest and interaction
when it comes to the UO Instagram
account. 277 photos posted
•285,680 followers
•43 following
•The Urban Outfitters Instagram
account is definitely one of the
strengths in their social media
efforts.
6. Additional Photo Content
Pinterest Flickr Twitpic
• Forbes.com Keys to • The Urban Outfitters • Clear that they
Pinterest Success! brand is very much decided to transfer
• Urban Outfitters’ about community photo efforts to other
Pinterest boards do all • Portrayal of a certain platforms.
of the above lifestyle - Hipster • Great decision!
• Could do more to Chic? • 176 total photos
engage users via re- • 7,629 members • Last post: 370 days
pins and likes. • 39,0423 photos ago
• 16 boards
• 1,609 pins
• 4 likes Weakness!
7. YouTube
The Urban Outfitters YouTube channel is another one of the
company’s strengths.
o Could use some improvement when it comes to user
engagement.
•277 photos posted
•285,680 followers
•43 following
8. Additional Video Content
Urban Outfitters also utilizes Vimeo
o Not really necessary beyond corporate initiatives
o Should spend time increasing engagement on YouTube
•76 videos
•2 appearances
9. UO Blog
• UO Blog features video, contests and links to all social
media feeds
• Focuses more on the Urban Outfitters community rather
than the actual store
• Posts include new artist features, cool clothing trends, new
music, DIY projects and information on events like NXNE
• SEO strategy?
10. Tumblr
• Kept simple - Posts are photos only with no caption or
titles
• Average post has over 200 notes (includes likes and
reblogs)
• Photos are products only and link back to a specific
page in their online store.
11. Urban Outfitters: Mobile
• Their website is mobile-
friendly with the option
to visit the non-mobile
version.
• Most of the features
available on web
version are available in
mobile
• Weakness: mobile site
should include buttons
linking to social media
pages and shares.
12. LinkedIn
Urban Outfitters has a great
company profile on LinkedIn
•Highlights new hires,
available careers and key
insights into the company.
•Features a company bio,
their mission on both retail
and corporate levels and
echoes their overall desire to
foster community.